an experiential marketing tour promoting healthy lifestyles & … · 2018-07-23 · demos and...
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An Experiential Marketing Tour Promoting Healthy Lifestyles & Relationships
In the age of social media and dating apps, it’s easy to lose touch with reality and hide behind technology. The Beards & Love Tour was created to provide sophisticated, savvy, passionate men and women a platform to share how to build, nurture and grow healthy relationships.
Our mission is to rekindle the true essence of dating, love and marriage by orchestrating panel discussions led by diverse thought leaders and influencers, discussing everything from first impressions to maintaining trust in the digital age.
Along with providing relevant content, 103 Collection and CHOP CHOPMobile Salon & Barber have partnered to create an experience centered around self-care; insisting that before you can love someone, you must love yourself.
103 Collection encourages healthy options for beard, skin and hair care while CHOP CHOP provides the platform for onsite beauty, grooming, interactive demos and sampling in the mobile salon.
The Mission
Event Details
Sponsored highlights:VIP LoungeSwag BagsCocktails
Passed hors d’oeuvres
Panel Discussion
Beard Bar
Mobile Salon & Barber Services
The Hosts
A vegan and organic beard, hair & skin care brand that combines beauty with an elevated lifestyle. With a growing multicultural base in the U.S. and abroad, the brand has captured the attention of the stylish bearded beau and the chic natural.
As seen in:
From national tours, on-site activation and event marketing to product demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect with potential consumers.
Past clients:
103 Collection
CHOP CHOP
www.103collection.com
www.chopchopmobile.com
Tour Moderator - ATL
Former NFL PlayerAuthorActor
Youth Inspirational SpeakerBlack Enterprise Modern Man Ambassador
@kingjaybarnett19.4 K IG Followers
Jay Barnett has an extensive career in youth mentoring, motivational and public speaking. Jay is an ambassador for Black Enterprise BE Modern Man: Mental Health Advocate for Depression and Suicide.
He’s the author of the best-selling, Finding Our Lost Kings & Queens: Strategies for Empowering Our Future Kings & Queens and Letters To A Young Queen: Redefining Their Throne.
Jay’s mission is to create conversations of healing, self-love, self-worth, confidence and personal victories.
Panelist - ATL (Pursuing)
EntrepreneurArt Director
Digital Marketing Coach
@devanondeck186K IG Followers
@jaylkirkwoodmedia1.4K IG Followers
AuthorRelationship CoachMedia Personality
Los Angeles based art director
turned tastemaker who left his
cozy job at Snapchat in pursuit
of a full-time career in digital
marketing.
Devan introduced his wife to
thousands of followers on his
YouTube channel and describes
how his wife/photographer
and editor has been the
backbone of his career.
The couple work together to
tell unique stories through
compelling and innovative
content.
J.L Kirkwood is a bestselling author, award winning poet and certified relationship coach.
With more than 15 years of experience and a master’s degree in marriage and family therapy /counseling he provides best practices to help people discover their true passion and thrive in their personal and professional relationships.
He’s been seen on BET, HGTV and TLC and heard on Chicago’s radio station WGCI. He’s the author of Memoirs of a French Kiss and Love is Business.
Invited Media
Past Panelist & Curator - Chicago
Panelist: Blake➢ Entrepreneur➢ Clothing Brand Designer➢ 1.3K IG Followers
Panelist: Korrie➢ Speaker➢ Author➢ 139K IG Followers
@mr_king87@maggmyleblake
Panelist: Jai➢ Entrepreneur ➢ Brand Strategist➢ Speaker➢ 1.7K IG Followers
@iamjaislaughter
Panelist: Shon➢ Real Estate➢ Philanthropist➢ Men’s Stylist➢ Lifestyle Influencer➢ 18.7K IG Followers
@chasey_
Social Curator: Ebony➢ Beauty Blogger➢ Fashion Blogger➢ Lifestyle Influencer➢ Branding Expert➢ Curlkalon
Ambassador➢ 19.1K IG Followers
@brownskinbeautiful_
@mrjaybrim
Panelist: Jay➢ Entrepreneur➢ Philanthropist➢ 3.3K IG Followers
Past Panelist - Houston
Panelist: Torri➢ Former football player➢ Author➢ Activist➢ Speaker➢ 8.8K IG Followers
Panelist: J.P.➢ Fashion stylist➢ Designer➢ Photographer➢ Model➢ 3.2K IG Followers
@jp.hanney@tstuck29
Panelist: Ashley➢ Fashion Blolgger ➢ Travel Blogger➢ Lifestyle Blogger➢ 3K IG Followers
@ashleycockrell
Panelist: Shataia➢ Navy Vet➢ Entrepreneur➢ Speaker➢ Blogger➢ 1K IG Followers
@queen_diaries
Panelist: Tiffani➢ Entrepreneur➢ Counselor➢ 5.1K IG Followers
@_tiffanylashon_
@thereal_bjpatterson_judah
Panelist: B.J.➢ Bodyguard➢ Personal Trainer➢ IMSOALPHA
Ambassador➢ 13.8K IG Followers
Demographics & Psychographics
Gen X: 38-53 yrs
African American Men African American WomenMillennials 19-37 yrs
College EducatedBearded men
Fashion Conscience
Health & Fitness Buffs
Auto EnthusiastsBusiness Professionals
Social Influencers Entrepreneurs Family Focused
Sports Fans
Nightlife Enthusiasts
Music Lovers
Favors events of substance
Concerned with health and appearanceParents of young children Hair & Beauty
Power Networkers
Highlights from Chicago & Houston
Click Here to PlayHouston Beards & Love Event
Click Here to PlayChicago Beards & Love Event
Brands We’ve Worked With
• Logo on all promotional materials
• Brand promotion by Social Influencer and/or Panelist (restrictions may apply)
• (4) VIP tickets
• Exclusive sponsor of the mobile salon (includes 4 interactive stations)
• Opening and closing remarks
• Logo projected on event wall
• Promo items in VIP swag bags
• (4) Brand mentions in E-blast
• (4) Brand mentions via social media (FB, IG, Twitter, LinkedIn)
• Main stage mention
Vendor: $250 *(1) 6ft. Vendor table
(1) Social Media badge
• Logo projected on event wall
• (1) 6ft. vendor table
• Promo items in VIP swag bags
• (2) Brand mentions in E-blast and
• (3) Brand mentions via social media (FB, IG, Twitter, LinkedIn)
• Main stage mention
• 2 General Admission Tickets
• (1) Sponsored interactive station in the mobile salon
• Opening remarks
• Logo projected on event wall
• Promo items in VIP swag bags
• (2) Brand mentions in E-blast
• (3) Brand mentions via social media (FB, IG, Twitter, LinkedIn)
• Main stage mention
Sponsor & Vendor Options
The Show off: $1,500
The Big Shot: $9,500
Tour Months & LocationsAugust 2018: Atlanta, GA
September 2018: Brooklyn, NY(*) Limited packages available
Title Sponsor: $15,000
• Logo on all promotional materials
• Brand promotion by Social Influencer and/or Panelist (restrictions may apply)
• (2) VIP Admission Tickets
• (1) Sponsored interactive station in the mobile salon
• Opening and closing remarks
• Logo projected on event wall
• Promo items in VIP swag bags
• (2) Brand mentions in E-blast
• (3) Brand mentions via social media (FB, IG, Twitter, LinkedIn)
• Main stage mention
The Baller: $5,500
The Prominent Giver: $750*Promo items in VIP swag bags
(1) 6ft. Vendor table(2) Brand mentions in E-blast
(2) Brand mentions via social media (FB, IG, Twitter, LinkedIn)
Main stage mention
Contact Us
For more information or to sign-up to be a sponsor or vendor contact our marketing team
For more information or to sign-up to be a sponsor or vendor contact our marketing team