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An Experiential Marketing Tour Promoting Healthy Lifestyles & Relationships

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Page 1: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

An Experiential Marketing Tour Promoting Healthy Lifestyles & Relationships

Page 2: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

In the age of social media and dating apps, it’s easy to lose touch with reality and hide behind technology. The Beards & Love Tour was created to provide sophisticated, savvy, passionate men and women a platform to share how to build, nurture and grow healthy relationships.

Our mission is to rekindle the true essence of dating, love and marriage by orchestrating panel discussions led by diverse thought leaders and influencers, discussing everything from first impressions to maintaining trust in the digital age.

Along with providing relevant content, 103 Collection and CHOP CHOPMobile Salon & Barber have partnered to create an experience centered around self-care; insisting that before you can love someone, you must love yourself.

103 Collection encourages healthy options for beard, skin and hair care while CHOP CHOP provides the platform for onsite beauty, grooming, interactive demos and sampling in the mobile salon.

The Mission

Page 3: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

Event Details

Sponsored highlights:VIP LoungeSwag BagsCocktails

Passed hors d’oeuvres

Panel Discussion

Beard Bar

Mobile Salon & Barber Services

Page 4: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

The Hosts

A vegan and organic beard, hair & skin care brand that combines beauty with an elevated lifestyle. With a growing multicultural base in the U.S. and abroad, the brand has captured the attention of the stylish bearded beau and the chic natural.

As seen in:

From national tours, on-site activation and event marketing to product demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect with potential consumers.

Past clients:

103 Collection

CHOP CHOP

www.103collection.com

www.chopchopmobile.com

Page 5: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

Tour Moderator - ATL

Former NFL PlayerAuthorActor

Youth Inspirational SpeakerBlack Enterprise Modern Man Ambassador

@kingjaybarnett19.4 K IG Followers

Jay Barnett has an extensive career in youth mentoring, motivational and public speaking. Jay is an ambassador for Black Enterprise BE Modern Man: Mental Health Advocate for Depression and Suicide.

He’s the author of the best-selling, Finding Our Lost Kings & Queens: Strategies for Empowering Our Future Kings & Queens and Letters To A Young Queen: Redefining Their Throne.

Jay’s mission is to create conversations of healing, self-love, self-worth, confidence and personal victories.

Page 6: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

Panelist - ATL (Pursuing)

EntrepreneurArt Director

Digital Marketing Coach

@devanondeck186K IG Followers

@jaylkirkwoodmedia1.4K IG Followers

AuthorRelationship CoachMedia Personality

Los Angeles based art director

turned tastemaker who left his

cozy job at Snapchat in pursuit

of a full-time career in digital

marketing.

Devan introduced his wife to

thousands of followers on his

YouTube channel and describes

how his wife/photographer

and editor has been the

backbone of his career.

The couple work together to

tell unique stories through

compelling and innovative

content.

J.L Kirkwood is a bestselling author, award winning poet and certified relationship coach.

With more than 15 years of experience and a master’s degree in marriage and family therapy /counseling he provides best practices to help people discover their true passion and thrive in their personal and professional relationships.

He’s been seen on BET, HGTV and TLC and heard on Chicago’s radio station WGCI. He’s the author of Memoirs of a French Kiss and Love is Business.

Page 7: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

Invited Media

Page 8: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

Past Panelist & Curator - Chicago

Panelist: Blake➢ Entrepreneur➢ Clothing Brand Designer➢ 1.3K IG Followers

Panelist: Korrie➢ Speaker➢ Author➢ 139K IG Followers

@mr_king87@maggmyleblake

Panelist: Jai➢ Entrepreneur ➢ Brand Strategist➢ Speaker➢ 1.7K IG Followers

@iamjaislaughter

Panelist: Shon➢ Real Estate➢ Philanthropist➢ Men’s Stylist➢ Lifestyle Influencer➢ 18.7K IG Followers

@chasey_

Social Curator: Ebony➢ Beauty Blogger➢ Fashion Blogger➢ Lifestyle Influencer➢ Branding Expert➢ Curlkalon

Ambassador➢ 19.1K IG Followers

@brownskinbeautiful_

@mrjaybrim

Panelist: Jay➢ Entrepreneur➢ Philanthropist➢ 3.3K IG Followers

Page 9: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

Past Panelist - Houston

Panelist: Torri➢ Former football player➢ Author➢ Activist➢ Speaker➢ 8.8K IG Followers

Panelist: J.P.➢ Fashion stylist➢ Designer➢ Photographer➢ Model➢ 3.2K IG Followers

@jp.hanney@tstuck29

Panelist: Ashley➢ Fashion Blolgger ➢ Travel Blogger➢ Lifestyle Blogger➢ 3K IG Followers

@ashleycockrell

Panelist: Shataia➢ Navy Vet➢ Entrepreneur➢ Speaker➢ Blogger➢ 1K IG Followers

@queen_diaries

Panelist: Tiffani➢ Entrepreneur➢ Counselor➢ 5.1K IG Followers

@_tiffanylashon_

@thereal_bjpatterson_judah

Panelist: B.J.➢ Bodyguard➢ Personal Trainer➢ IMSOALPHA

Ambassador➢ 13.8K IG Followers

Page 10: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

Demographics & Psychographics

Gen X: 38-53 yrs

African American Men African American WomenMillennials 19-37 yrs

College EducatedBearded men

Fashion Conscience

Health & Fitness Buffs

Auto EnthusiastsBusiness Professionals

Social Influencers Entrepreneurs Family Focused

Sports Fans

Nightlife Enthusiasts

Music Lovers

Favors events of substance

Concerned with health and appearanceParents of young children Hair & Beauty

Power Networkers

Page 11: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

Highlights from Chicago & Houston

Click Here to PlayHouston Beards & Love Event

Click Here to PlayChicago Beards & Love Event

Page 12: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

Brands We’ve Worked With

Page 13: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

• Logo on all promotional materials

• Brand promotion by Social Influencer and/or Panelist (restrictions may apply)

• (4) VIP tickets

• Exclusive sponsor of the mobile salon (includes 4 interactive stations)

• Opening and closing remarks

• Logo projected on event wall

• Promo items in VIP swag bags

• (4) Brand mentions in E-blast

• (4) Brand mentions via social media (FB, IG, Twitter, LinkedIn)

• Main stage mention

Vendor: $250 *(1) 6ft. Vendor table

(1) Social Media badge

• Logo projected on event wall

• (1) 6ft. vendor table

• Promo items in VIP swag bags

• (2) Brand mentions in E-blast and

• (3) Brand mentions via social media (FB, IG, Twitter, LinkedIn)

• Main stage mention

• 2 General Admission Tickets

• (1) Sponsored interactive station in the mobile salon

• Opening remarks

• Logo projected on event wall

• Promo items in VIP swag bags

• (2) Brand mentions in E-blast

• (3) Brand mentions via social media (FB, IG, Twitter, LinkedIn)

• Main stage mention

Sponsor & Vendor Options

The Show off: $1,500

The Big Shot: $9,500

Tour Months & LocationsAugust 2018: Atlanta, GA

September 2018: Brooklyn, NY(*) Limited packages available

Title Sponsor: $15,000

• Logo on all promotional materials

• Brand promotion by Social Influencer and/or Panelist (restrictions may apply)

• (2) VIP Admission Tickets

• (1) Sponsored interactive station in the mobile salon

• Opening and closing remarks

• Logo projected on event wall

• Promo items in VIP swag bags

• (2) Brand mentions in E-blast

• (3) Brand mentions via social media (FB, IG, Twitter, LinkedIn)

• Main stage mention

The Baller: $5,500

The Prominent Giver: $750*Promo items in VIP swag bags

(1) 6ft. Vendor table(2) Brand mentions in E-blast

(2) Brand mentions via social media (FB, IG, Twitter, LinkedIn)

Main stage mention

Page 14: An Experiential Marketing Tour Promoting Healthy Lifestyles & … · 2018-07-23 · demos and sampling, CHOP CHOP provides luxury brands innovative and engaging platforms to connect

Contact Us

For more information or to sign-up to be a sponsor or vendor contact our marketing team

[email protected]

For more information or to sign-up to be a sponsor or vendor contact our marketing team

[email protected]