an ic learning journey
DESCRIPTION
These slides were from a talk I gave to a group of consultants who went to Harvard Business School at their monthly meeting. The theme was "thought leading." It was fun for me to trace the story of how my interest in IC developed and morphed over time into what we are now doing at Smarter Companies.TRANSCRIPT
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A Learning Journey
Mary AdamsSmarter-Companies Inc.
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1984-99High risk lending was a great introduction to strategy, management and finance
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2004 trekking
1999
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2004 09Lots of articles
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Trek’s work with private companies led to a role in launching a new member-based organization…
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Smarter-Companies Inc.
We also became aware of intangible capital
Source: Ocean Tomo
Intangibles information gap
Intangible book value
Tangible book value
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Began a parallel trek…
• Started a website called IC Knowledge Center•Added three new references a month (link to an article,
book)• Sent out a newsletter saying “here’s what’s new at the
ICKC”• Later morphed into a blog• In 2010, became a community•Also created a personal blog…
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Once we wrote this article, we knew it had
to be a book—even before it won an
award:)
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Article was the outline for the book…
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Book became a product…
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Product and community became a company…
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We train ICountants to use our products …
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Today
• Smarter-Companies was launched in January, 2013•We have 550+ members•We have licensees on five continents•We’ve trained 20 ICountants•We’re creating a movement for Measures that Matter
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…and it all started with a little article