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Page 1: An independent study of market trends and salaries within ...… · understanding are key reasons why respondents believe a degree is important for a career in Salesforce: Too few

An independent study of market trends and salaries within the Salesforce® ecosystem

Page 2: An independent study of market trends and salaries within ...… · understanding are key reasons why respondents believe a degree is important for a career in Salesforce: Too few

Mason Frank International

Mason Frank Salary Survey 2018©2018 Frank Recruitment Group. All Rights Reserved

Mason Frank International is a third-party recruiting firm and not affiliated with salesforce.com, inc. Salesforce is a registered trademark of salesforce.com, inc., as are other names and marks.

02

03

01

04

CONTENTS

Introduction 4

About Mason Frank 5

In numbers 6

Survey methodology 8

Key findings 9

Survey demographics 10

Diversity 12

Experience 14

Skills 15

Certification 16

Partner focus 18

End user focus 20

Contractor focus 22

Benefits 23

Employee sentiments 24

Movement 26

Salary tables 28

Testimonials 36

Candidate search 38

Mason Frank Tech Academy 39

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5 6Mason Frank International Salary Survey 2018/19

BERLINLONDON SINGAPOREBARCELONA

NEW YORK PHILADELPHIA MELBOURNEDENVER

This report combines unique survey results collected between 20th June 2018 and 10th August 2018, Salesforce placements made by Mason Frank and salary information from jobs registered by Mason Frank customers from October 2017 to August 2018. I would personally like to thank all of you who took the time to participate in our survey. It’s important that we continue to report on the industry as it evolves, and your

feedback and responses are vital to the creation and success of this report.

Whether you are bringing new staff onboard this year, or you are looking to launch the next step in your career, we hope you find this report beneficial. We always welcome feedback so do please email us at [email protected] to let us know your thoughts and comments about our report.

INTRODUCTION

James Lloyd-TownshendChief Executive OfficerFrank Recruitment Group

I am proud to introduce the fifth edition of Mason Frank’s annual salary survey report, an independent exploration of salaries, benefits and compensation, market trends, and developments across the worldwide Salesforce® community.

ABOUT MASON FRANK

We have placed more professionals proficient with Salesforce® technology than any other recruitment agency.

Mason Frank International is a global leader in Salesforce recruitment. Since 2010, we’ve worked with over 6,000 organizations in 87 countries to deliver the very best talent in the Salesforce ecosystem.

We are undeniably the largest Salesforce-specific recruiter in the world and have exclusive access to over 70,000 contract and permanent professionals in our database. These are candidates that other recruiters simply won’t have relationships with.

We have extensive experience working with Salesforce customers, partners and ISVs in staffing complex Salesforce implementations and projects with either experienced, certified professionals or new Salesforce talent. And because we talk to these people day-in-day-out, our consultants can turn around great candidates on time and on budget.

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8Salary Survey 2018/19Mason Frank International7

70,000personally qualified

experts

6,500professionals

working exclusively with Mason Frank

6,750+professionals

placed

After taking steps to understand your business, culture, and technical requirements, we identify permanent or contract applicants with a track record of delivering Salesforce projects in your industry. We also help new or prospective Salesforce customers understand the total cost of ownership of implementation, and the staffing resource needed in relation to other CRM vendors.

Your dedicated account manager will typically deliver a shortlist of qualified resumes of professionals within 12 hours for contractors, and between 48 and 72 hours for permanent hires. Such is our careful screening and selection process, 85% of the permanent candidates we place stay in their new roles for over two years.

Typical Roles We Recruit

• Technical Leads• Project Managers• Functional Consultants• Technical Consultants• Developers• Architects• Sales Professionals• Trainers• Administrators• Support

Professionals

• Microsoft Dynamics CRM

• SAP CRM• Sugar CRM• Oracle Siebel CRM

• Retail• Financial Services• Healthcare• Automotive• Telecomms• Public Sector

Competitor CRMCandidates

Industry Experts

We’ve invested over $5.2 million in the Mason Frank International brand, which has allowed us to access thousands of the world’s highest quality professionals proficient with Salesforce technology. Of these experts, over 70,000 have been personally qualified by our team of specialist Salesforce recruitment consultants, and a further 6,500 work with us on an exclusive basis. This means we can deliver professionals whatever your technical requirements, and wherever you’re located.

As Mason Frank focuses entirely on Salesforce roles, our expert recruiters have a strong understanding of Salesforce technology, as well as an unrivaled understanding of their local marketplaces—our customer satisfaction surveys tell us that our market and technical knowledge are second to none. We have a strong track record across the entire Salesforce ecosystem, and exclusive access to an extensive selection of Salesforce candidates in North America, Europe, Australasia, and Asia Pacific.

Mason Frank International is dedicated to Salesforce® recruitment.

IN NUMBERS

445,000

Accessto more than

professionals

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9 Mason Frank International Salary Survey 2018/19 10

Each response has been validated using robust statistical analysis and automated data validation rules in order to be included in the results set. Any data profiles that do not pass our validation rules and statistical analysis, or that are deemed questionable, incomplete, or duplicate were removed in order to provide meaningful results.

This data has been winsorized to produce a tighter mean salary; however, no adjustments have been made to industry, location or employer type which may have an impact on the figures quoted.

In some freelance cases, a range has been quoted to account for fluctuations based on seniority, industry, and location. The level of seniority for permanent salaries is split into junior, medium, and senior, and is based on years of experience in working with Salesforce.

SURVEY METHODOLOGY

This salary survey report is based on thousands of data points including survey responses, internal placement data, and jobs registered with Mason Frank in the last 12 months.

Breakdown of Data Points

KEY FINDINGS

Diversity - page 12

65%65% of female respondents believe that gender inequality is an issue in the computer technology field.

Certification - page 16

39% of respondents stated that their salary increased after becoming Salesforce certified.39%

Partner focus - page 18

64% of respondents reported that the number of Salesforce projects had increased compared to last year.64%

Employee sentiments - page 25

36% of professionals expect to leave their current employer within the next 12 months.36%

Number ofPlacements

(Oct 2017 - Aug 2018)

2,151 2,203

Number ofSurvey Responses

(Jun 20 2018 - Aug 10 2018)

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11 12Mason Frank International Salary Survey 2018/19

SURVEY DEMOGRAPHICS

Geographical split of survey results Industry sector breakdown

The top industry sectors in which survey respondents’ employers operate.

Employment statusEmployer type

United States 48%

89%Partner / Solution Provider / Consultancy 41%

End User / SFDC Customer 50%

ISV (Independent Software Vendor) 5%

Other 5%

United Kingdom 11%

India 7%

Canada 6%

Australia 5%

Germany 4%

France 3%

Spain 3%

Italy 2%

Netherlands 2%

Poland 1%

Rest of the world 8%

Permanent- full time -

Permanent- part time -

Freelance /contractor

Not currentlyworking

1% 8% 2%

20%IT services Consultancy

16%Software/internet

11%

1 2 3

4 Financial services 9%

5 Manufacturing 5%

6 Health / life sciences 5%

7 Not for profit / charity 4%

8 Professional services 4%

9 Education 3%

10 Insurance 3%

11 Carriers / telecoms 2%

12 Retail 2%

13 Media and publishing 2%

14 Transportation and logistics 1%

15 Advertising / digital 1%

16 Energy 1%

17 Hospitality 1%

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13 Mason Frank International 14Salary Survey 2018/19

DIVERSITY

Breakdown by gender

1.2% did not specify their gender, whilst 0.4% of respondents identified as transgender.

Globally, there was a slightly higher proportion of female respondents this year (32%) compared to last year (28%).

Female

32%Male

66%

Do you feel your employer is an equal rights employer?

Yes, my employer champions equal working rights 83%

No, I feel more could be done 17%

Sentiments on company diversity

Gender diversity73% feel that the company they work for is gender diverse with different genders being equally represented.

Senior board gender balance28% do not feel that there is an equal balance of male and female representation at senior board level.

41% of all respondents reported that their company workforce includes people with a disability

Cultural diversity76% reported that their employer has a workforce of various cultural backgrounds.

Gender identity policies45% stated that their employer has clear policies to support people of different gender identities.

73%

28%

76%

45%

Workplace equalityThere is a clearly perceived gender divide when it comes to salaries and equal rights in technology roles. Eight in ten men (80%) agree that men and women are treated equally in the workplace, while only 56% of women believe there is equal treatment.

Salary and representationThe same gap is true when it comes to remuneration and seniority: only a third of women (33%) think that their employer pays men and women equally, compared to 61% of men. Women are more likely to say there is an imbalance of male and female representation at the senior executive level (41%); in contrast, only 21% of men think men and women are not represented equally at the senior level.

Equal rights Likewise, men are more likely to believe that their employer champions equal rights. Three-quarters of women believe this to be the case, compared to 86% of men. A quarter of women stated that more needs to be done in this area, compared to 14% of men.

Comparison of sentiments by gender

Is gender inequality a significant issue in the computer technology field?

57%

YES

14%

NO

Over half of men (53%) believe that gender inequality is an issue in the computer technology field, and this rises to 65% among women.

Overall, 13% of respondents believe that men are rewarded a greater salary than women despite being of equal skill and experience.

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15 Mason Frank International Salary Survey 2018/19 16

EXPERIENCE

Only 30% of respondents believe that a degree is important for a career in Salesforce. Nevertheless, 85% of people who took the survey hold a bachelor’s degree or higher.

SKILLS

2%0 badges

6%1 - 4 badges

8%5 - 9 badges

18%10 - 24 badges

22%25 - 49 badges

22%50 - 99 badges

22%100+ badges

Breakdown of Trailblazer ranksTrailhead provides an opportunity to learn the key features of Salesforce. As you complete modules and earn Trailhead badges you can reach a number of Trailblazer ranks, from Scout to Ranger.

The percentage of respondents holding 100 or more badges has more than doubled compared to last year (9%).

Trailhead

Critical thinking skills, a demonstration of willingness to learn, and a broader business understanding are key reasons why respondents believe a degree is important for a career in Salesforce:

Too few people understand HOW businesses operate—each department and collectively. Knowing how to code alone means you only take orders and cannot add proper logic and context to what your clients ask for.

Consultant - Technical & Functional / New York, USA

A degree shows learning aptitude and willingness to study and learn which are key ingredients for a successful person in the Salesforce ecosystem. Consultant - Technical & Functional / London, UK

A degree complements Salesforce experience and certifications to support a better business partner.

Solution Architect / Virginia, USA

HIKER EXPLORER ADVENTURER MOUNTAINEER EXPEDITIONER RANGERSCOUT

Total years of experience

Salesforce® experience

0 - 3 years 7%

4 - 6 years 17%

7 - 10 years 22%

10+ years 54%

0 - 3 years 37%

4 - 6 years 37%

7 - 10 years 20%

10+ years 6%

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Mason Frank International17 Salary Survey 2018/19 18

CERTIFICATION

Top 10 Salesforce® certifications

4 Platform Developer I 23%

5 Advanced Administrator 20%

6 Service Cloud® Consultant 18%

7 Community Cloud Consultant 8%

8 Data Architecture and Management 6%

9 Marketing Cloud Certified Email Specialist 6%

10 Platform Developer II 6%

77% of professionals working within the Salesforce® ecosystem now hold at least one Salesforce® certification.

Employers’ ContributionTowards Certification

75%

75% of employers contributed towards the cost of Salesforce certifications for their employees

91%Of that number, 91% paid for the certification in full

1

Administrator 70%

3

Sales Cloud®

Consultant 25%

2

PlatformApp Builder 33%

Almost one in four (39%) of our respondents reported that their salary had increased since completing their certification. The certifications that professionals believe would be most likely to increase their earning potential are Certified Technical Architect (39%), Certified System Architect (33%) and Certified Advanced Administrator (27%).

More training in how to develop Lightning components and web services. These are both areas I don’t use a lot in my current position but other employers want these skills.

Developer/Programmer / South Dakota, USA

Many professionals believe that experience would help them to increase their earning potential. For some this is experience with the wider Salesforce ecosystem or certifications, for some it is experience in broader business functions, and for others it is simply a matter of more years on the clock:

Project experience. Understanding of both the business and technical side of the business.

Consultant / Ontario, Canada

What ourrespondentshad to say:

More certifications and the ability to develop complex solutions for clients.

Consultant - Technical & Functional / Pennsylvania, USA

INTERESTED INFULLY FUNDED

SALESFORCE®

TRAINING?Read about

the Mason FrankTech Academy on

page 39

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19 20Mason Frank International Salary Survey 2018/19

WORKING WITH SALESFORCE®

Salesforce® projectsChange in the amount of Salesforce® projects compared to 12 months ago:

72% of partner respondents expect the number of Salesforce® projects to increase over the coming year,

while 21% expect they will stay the same.

Increased

Reduced

Stayed the same

Not sure

64%

5%

26%

6%

Top three Salesforce® products in demand for clients’ projects over the last year

Top three Salesforce® products predicted to be in demand for clients’ projects in the coming year

Sales Cloud®

52%

Salesforce® Lightning

60%

Service Cloud®

44%Sales Cloud®

37%

Salesforce® Lightning

61%

PARTNER FOCUS

Marketing Cloud

37%61% of end user respondents reported that

Salesforce® App Cloud has been used to develop custom applications at their current employer.

SPOTLIGHT ON PRODUCTSBreakdown of most used Salesforce® products

92% 82% 72% 66%

1 2 3 4

5 Service Cloud® 63%

6 Force.com® 51%

7 Community Cloud 44%

8 Marketing Cloud 31%

9 App Cloud 27%

10 Data.com® 21%

11 Salesforce® CPQ 19%

12 Wave Analytics 19%

ChatterSales Cloud® Salesforce® Lightning

Salesforce®

Mobile App

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21 22Mason Frank International Salary Survey 2018/19

Top reasons for adopting Salesforce® Lightning (end user responses)

Just under two thirds (62%) of end user respondents use Salesforce Lightning at their current employer. Among those that don’t currently use it, a further 62% stated that their employer intends to migrate to Salesforce Lightning in the next 12 months.

Existing heavy customization (51%), disruption to business processes (49%) and the cost and duration of user on-boarding (25%) were identified by end users as the main three reasons for employers not moving to Salesforce Lightning.

Top benefits of using Wave Analytics (end user responses)

Almost one quarter (24%) of end user respondents stated that their current employer would consider adopting Wave Analytics. Lack of budget (45%), the perceived cost outweighing the benefits (35%) and a lack of internal knowledge and/or skills (15%) were reported as the main objections to adopting the platform.

END USER FOCUS

Productfeatures

60%

1Usability of

product

54%

2 Consistent experience

across devices

42%

3

Native to the Salesforce platform

72%

1Tools for data visualization

58%

2Secure, cloud-based platform

35%

3

Top reasons for implementing Salesforce® (end user responses)

Ease of implementation

32%

Functionality of the product

80%

Lack of confidence in previous CRM

44%

Post implementation

support

7%

Integration of third-party

vendors

38%

ADOPTION AND MIGRATION

According to end user respondents, over the last year, the top three CRM vendors from which employers have migrated were

Microsoft Dynamics CRM (11%), SAP CRM (8%) and Oracle Siebel (7%). However, the greatest proportion of migrations

came from in-house/proprietary solutions (13%).

Costreduction

28%

Moving to the cloud

49%

Ease of user adoption

37%

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23 24Mason Frank International Salary Survey 2018/19

Average Numberof Clients

1.8

How many hours do you typically work?

< 20 hours per week 4%

20 - 29 hours per week 13%

30 - 39 hours per week 16%

40 - 49 hours per week 55%

50 - 59 hours per week 10%

60+ hours per week 2%

Would you ever consider becoming permanent?

Average Numberof Projects

2.3

Average Contract Length (Months)

9.7

CONTRACT AND FREELANCE

CONTRACTOR FOCUS

Yes, if theright position came along

No

79% 13% 8%

Not sure

The top reason for considering a move to a permanent role is financial (benefits and/or salary), mentioned by 50% of contractors. A quarter said they would consider a move if the right opportunity or company came along, and 22% would move for improved stability or work-life balance.

BENEFITS

Top 10 most common employee benefits

Laptop

66%

Health insurance

61%

Workingfrom home

60%

Along with the common benefits detailed above, a number of more unusual employee perks were outlined in the survey responses. These include impressive free meals and snacks, dog-friendly offices, massages and time off for volunteer work.

Uncommon benefits

1 2 3

4 Dental plan 51%

5 Bonus 50%

6 Flexible working hours 50%

7 Certification exam vouchers 46%

8 Life insurance 44%

9 401k match 41%

10 Vision plan 40%

Respondents were asked to name their top three most important benefits, including ones that would affect their likelihood to accept a job. Health insurance was the top first choice (21%), followed by working from home (19%). Overall, working from home was the most frequently mentioned benefit – appearing in the top three for almost half of all respondents (48%).

GRAPHIC TBC

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25 26Mason Frank International Salary Survey 2018/19

EMPLOYEE SENTIMENTS

Do you feel valued at work?

82%

YES

18%

NO

Among those who feel undervalued at work, a fifth (20%) described employers who do not appreciate, or perhaps even understand, the value of technical expertise and technology in general. This leaves those in a technology role feeling underappreciated and overworked:

Other factors that make employees feel undervalued include lack of progression, direction and/or training (18%), being underpaid (17%), feeling personally unrecognized or not listened to (17%), and poor management (15%).

My work is poorly understood by most. My contribution is undervalued and the quality of my work is not apparent to them.

Administrator / California, USA

No one understands or values the role of marketing technology specialists.

Project Manager / Virginia, USA

Years spent workingfor current employer

Do you expect to be working for your current employer in

12 months’ time?

64%

YES

36%

NO

Top reasons for changing employer within the next 12 months

0-3 years 73%

4 - 6 years 13%

7 - 10 years 7%

More than 10 years 7%

Lack of salary increase

62%

Lack of career prospects

57%

Need new challenges

53%

1 2 3

4 Lack of leadership 38%

5 Working environment 34%

6Lack of exposure to latest Salesforce products 32%

7 Lack of training 27%

8 Lack of stability in current role 20%

9 No added employee benefits 19%

10 Lack of flexible working 19%

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MOVEMENT

1 United States

2 United Kingdom

3 Australia

4 Canada

5 Germany

1

2

3

4

5

However, the majority of those relocations would be domestic, with the respondent moving to another city within their home country. This is particularly true in the US, where only 16% of the destinations under consideration are international; the remaining 84% are within the US.

Top five countries respondents would relocate to

We asked respondents to tell us their top three destinations for relocation. The most popular countries are:

For Americans who would consider international relocation, the most popular destinations are the UK, Canada, Europe (general) and Germany.

57% of the destinations suggested by UK respondents are outside of the UK. The US, Australia, Canada and Spain are the most popular spots for relocation.

Around two thirds (68%) of the destinations suggested by Canadian respondents are outside of Canada, with the US by far the most popular international destination.

Top reasons to relocate

1

Financial

2

Career growth

3

Family/friends

4

Culture

5

Weather Travel or change

6

Overall, 54% of survey respondents said they would consider relocating to another country or city for work. This varies considerably by country of origin, with 68% of those in France willing to relocate compared to 37% in Australia:

Willingness to relocate

Yes, I would consider relocating for work

UnitedKingdom

49%

Australia

37%Germany

44%

Canada

53%France

68%

UnitedStates

47%

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SALARY TABLES SALARY TABLES29 30

Position Permanent ($) Freelance ($)

Technical Knowledge Driven Junior Mid Senior Range (p/h)

Consultant - Functional 106,880 128,002 147,874 83-130

Consultant - Technical 121,516 150,988 167,442 95-154

CRM Manager 110,284 130,771 143,900 -

Developer / Programmer 111,103 141,201 159,299 79-138

Pre-Sales Consultant 102,800 130,151 145,085 -

Administrator 98,152 107,510 123,158 62-111

Technical Architect - 143,507 176,251 110-207

Solution Architect 119,626 139,151 157,651 102-152

Tester 100,515 126,524 145,678 94-112

Experience Driven

Project Manager 105,809 124,990 145,990 74-143

Business Analyst 105,115 120,880 136,544 80-127

Development Manager - 142,148 160,216 -

Program Manager 107,890 130,501 155,333 128-164

Sales Driven

VP of Sales - 155,151 207,150 -

Sales Director - 156,155 218,411 -

Senior Account Executive - - 154,515 -

Account Manager / Account Executive 87,802 118,202 148,145 -

Internal Sales Manager - 76,950 90,412 -

Internal Sales Executive 55,011 60,102 75,014 -

Business Development Representative (Lead Generation) 50,207 70,151 - -

Support & Training Driven

Support 85,054 99,000 108,905 50-93

Trainer 110,510 120,510 133,713 80-118

Marketing Driven

Marketing Automation Consultant 73,555 96,779 111,359 87-125

Email Marketing Specialist 55,762 77,514 86,343 58-86

Marketing Operations Specialist 77,456 96,773 106,447 59-90

Marketing Automation Specialist 72,232 83,074 103,033 -

UNITED STATES

Permanent ($) Freelance ($)

AUSTIN, TX Junior Mid Senior Range (p/h)

Administrator 92,472 105,223 119,887 64-83

Business Analyst 99,150 118,466 126,933 91-132

Consultant - Functional 109,755 130,810 141,290 93-139

Developer / Programmer 113,964 126,223 145,800 89-146

Technical Architect - 145,901 162,251 111-209

BOSTON, MA

Administrator 102,116 115,804 129,012 66-112

Business Analyst 103,116 124,502 134,009 81-131

Consultant - Functional 109,010 133,394 149,405 85-134

Developer / Programmer 120,864 142,117 165,156 92-141

Technical Architect - 146,126 160,777 125-202

CHICAGO, IL

Administrator 101,409 107,191 128,236 81-118

Business Analyst 98,715 112,805 131,145 91-129

Consultant - Functional 113,749 133,047 148,354 94-135

Developer / Programmer 116,025 141,071 161,315 115-148

Technical Architect - 147,030 191,053 134-205

NEW YORK, NY

Administrator 105,058 125,248 136,254 71-118

Business Analyst 109,000 126,274 141,774 84-131

Consultant - Functional 120,840 139,284 156,076 91-142

Developer / Programmer 120,216 143,042 168,470 92-149

Technical Architect - 164,424 171,891 119-202

SAN FRANCISCO, CA

Administrator 110,000 118,702 137,810 87-117

Business Analyst 115,705 130,890 142,101 92-127

Consultant - Functional 115,849 139,806 156,089 115-138

Developer / Programmer 125,715 149,337 165,807 125-158

Technical Architect - 160,222 185,454 140-222

Comparison of Selected Salaries by US City

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SALARY TABLES SALARY TABLES31 32

Position Permanent (£) Freelance (£)

Technical Knowledge Driven Junior Mid Senior Range (p/d)

Consultant - Functional 45,833 56,813 75,427 500-700

Consultant - Technical 53,975 65,184 80,260 500-700

Consultant - Technical & Functional 42,789 65,646 75,344 500-700

CRM Manager 37,596 52,758 70,556 260-450

Developer / Programmer 50,659 65,846 80,999 500-700

Pre-Sales Consultant 40,483 65,747 75,947 -

Administrator 32,542 45,427 55,547 260-450

Functional Lead - 65,387 80,597 600-750

Technical Architect 90,514 120,852 150,831 700-1,000

Solution Architect 70,253 80,840 90,111 650-900

Tester 40,535 55,260 65,874 350-550

Experience Driven

Project Manager 57,713 75,177 90,656 600-850

Business Analyst 45,400 60,564 70,295 500-700

Development Manager 65,557 80,470 90,193 600-750

Programme Manager - 90,895 120,444 750-1,100

Sales Driven

VP of Sales - 100,246 130,446 -

Sales Director 75,926 85,330 100,583 -

Senior Account Executive 55,383 75,959 80,776 -

Account Manager / Account Executive 40,169 60,311 70,443 -

Business Development Representative (Lead Generation) 30,353 40,253 50,960 -

Support & Training Driven

Support 27,345 32,632 40,113 200-325

Trainer 35,863 50,168 60,758 380-550

Marketing Driven

Marketing Cloud Consultant 42,137 55,977 70,115 500-750

Marketing Cloud Specialist 31,594 39,778 50,719 400-550

Pardot Specialist 36,649 43,928 52,469 400-550

UNITED KINGDOMCANADAPosition Permanent ($) Freelance ($)

Technical Knowledge Driven Junior Mid Senior Range (p/h)

Consultant - Functional 85,606 100,153 118,743 72-133

Consultant - Technical 96,053 122,775 135,075 82-158

CRM Manager 80,403 96,870 115,074 123-164

Developer / Programmer 98,744 119,786 133,106 87-136

Pre-Sales Consultant - 105,471 125,448 142-174

Administrator 69,555 87,541 100,778 64-97

Technical Architect - 137,993 151,740 137-172

Solution Architect - 102,882 118,667 122-168

Tester 87,874 102,104 123,541 67-94

Experience Driven

Project Manager 85,870 100,415 118,709 83-142

Business Analyst 76,040 96,978 111,730 72-106

Development Manager - 117,358 134,812 -

Program Manager - 106,742 125,000 128-168

Sales Driven

VP of Sales - 127,093 169,708 -

Sales Director - 126,921 166,851 -

Senior Account Executive - - 125,868 -

Account Manager / Account Executive 72,488 97,588 124,306 -

Internal Sales Manager - 61,529 74,686 -

Internal Sales Executive 44,153 50,620 61,322 -

Business Development Representative (Lead Generation) 41,251 59,652 - -

Support & Training Driven

Support 70,222 81,744 89,125 42-58

Trainer 91,325 98,493 108,393 127-158

Marketing Driven

Marketing Cloud Consultant - - - 98-137

Email Marketing Specialist - - - -

Marketing Cloud Specialist - - - 98-137

Pardot Specialist - - - 98-137

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SALARY TABLES SALARY TABLES33 34

Position Permanent (€)

Technical Knowledge Driven Junior Mid Senior

Consultant - Functional 50,400 65,520 85,680

Consultant - Technical 50,956 69,051 86,471

Consultant - Technical & Functional 49,159 74,149 88,435

CRM Manager 48,149 71,682 83,544

Developer / Programmer 55,440 68,544 80,640

Pre-Sales Consultant 56,381 65,107 81,629

Administrator 42,042 48,425 63,606

Technical Architect 85,000 110,000 140,000

Solution Architect 75,000 95,000 120,000

Experience Driven

Project Manager - 76,732 92,342

Business Analyst 48,384 55,440 80,640

Development Manager 66,656 79,674 85,504

Programme Manager - 79,927 99,588

IT Director / CIO - - 105,793

IT Manager - 71,085 80,995

Sales Driven

VP of Sales 102,358 117,770 123,309

Sales Director 82,660 92,537 97,569

Senior Account Executive 67,018 74,673 82,467

Account Manager / Account Executive - - -

Internal Sales Manager 36,188 39,122 43,848

Internal Sales Executive 26,829 33,394 36,046

Business Development Representative(Lead Generation) 18,499 21,697 25,854

Marketing Driven

Marketing Automation Consultant 56,425 81,498 91,347

Marketing Automation Solution Architect - 81,109 101,438

Email Marketing Manager 35,497 46,332 63,362

Performance Marketing Manager 51,252 66,425 80,773

GERMANYPosition Permanent (€) Freelance (€)

Technical Knowledge Driven Junior Mid Senior Range (p/d)

Consultant - Functional 38,632 47,912 61,271 450-750

Consultant - Technical 40,615 50,857 65,000 450-700

Consultant - Technical & Functional 38,945 48,595 59,000 500-700

Developer / Programmer 41,949 60,000 70,000 500-650

Administrator 38,580 45,652 58,000 480-650

Technical Architect - 81,163 98,266 700-800

Solution Architect - 61,090 75,665 650-750

Tester - - - 480-600

Experience Driven

Project Manager - 60,000 70,000 600-700

Business Analyst 38,853 55,000 64,264 480-700

Programme Manager - 96,655 99,490 750-850

Sales Driven

Sales Operations 52,189 65,749 82,432 -

Support & Training Driven

Trainer - - - 480 - 780

Marketing Driven

Marketing Cloud Consultant 40,702 52,347 61,225 690-930

FRANCE

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SALARY TABLES SALARY TABLES35 36

Position Permanent (AU$)* Freelance (AU$)

Technical Knowledge Driven Junior Mid Senior Range (p/d)

Consultant - Functional 116,615 131,672 151,436 950-1,200

Consultant - Technical 121,707 133,491 155,343 950-1,250

CRM Manager 111,271 126,925 142,042 900-1,150

Developer 121,737 138,257 155,261 1,000-1,350

Administrator 90,595 108,145 125,695 800-1,100

Technical Architect 161,824 212,481 252,956 1,200-1,500

Solution Architect 151,739 166,057 180,376 1,200-1,450

Experience Driven

Project Manager 121,657 146,741 172,259 1,100-1,400

Business Analyst 111,448 126,871 141,670 950-1200

Marketing Driven

Marketing Cloud Administrator 91,062 110,998 131,264 850-1,150

Marketing Cloud Consultant 118,263 132,045 145,826 900-1,200

Campaign Manager 68,173 97,479 126,784 700-950

Marketing Cloud Solution Architect 141,654 153,264 164,873 1,150-1,300

AUSTRALIA

* Excluding superannuation

SPAINPosition Permanent (€)

Technical Knowledge Driven Junior Mid Senior

Consultant - Functional 32,000 45,000 -

Consultant - Technical 35,000 50,000 -

Developer / Programmer 34,000 50,000 -

Administrator 28,000 38,000 -

Technical Architect 65,000 80,000 -

Solution Architect 60,000 68,000 -

Tester 32,000 - -

Experience Driven

Project Manager 45,000 60,000 -

Sales Driven

Account Manager / Account Executive 35,000 - -

Marketing Driven

Marketing Cloud Consultant 38,000 - -

Marketing Cloud Specialist 45,000 - -

Page 19: An independent study of market trends and salaries within ...… · understanding are key reasons why respondents believe a degree is important for a career in Salesforce: Too few

37 38Mason Frank International Salary Survey 2018/19

When we first started the conversation of hiring a consultant, I expressed my company’s apprehension due to previous negative experiences working with recruiters. However, working with Mason Frank to find our new Salesforce consultant was excellent and we are very happy that we did so as he was the perfect addition to our team. Thanks so much for supporting us through this process and helping us to grow our business! Now without hesitancy, I can say we are VERY happy we worked with Mason Frank to find Ryan. He has been extremely responsive, knowledgeable and shows an all around willingness to understand our business and what we hope to get out of Salesforce. Thanks so much to you and Ryan for helping us at Jillamy expand our Salesforce and to ultimately grow our business!

TESTIMONIALS

Meghan KishAssistant Manager of Sales and MarketingJillamy Inc., DBA Mode Transportation

“Without hesitancy, I can say we are VERY happy we worked with Mason Frank.”

I was particularly impressed by the speed with which Mason Frank was able to source candidates for the role - particularly as the role had been open for a month at the time. I would definitely recommend them to anyone looking to hire a Salesforce professional.

Roxanne McGrathTalent Acquisition ManagerCell Signalling Technology

“I would definitely recommend Mason Frank to anyone looking to hire a Salesforce® professional.”

“I would happily use Mason Frank in the future.”

Mason Frank helped with our hiring process of a Senior Admin within a market area that is not known for a high number of quality applicants due to its geography. We had struggled with another recruitment company previously and Mason Frank provided our new hire within their first two applicants provided. I would happily use Mason Frank in the future.

Craig DonisthorpeHead of Internal SystemsCloudCall

TESTIMONIALS

“The service was excellent and swift and we were able to make a great hire.”David SamuelsChief Financial & Administrative OfficerREDF

Page 20: An independent study of market trends and salaries within ...… · understanding are key reasons why respondents believe a degree is important for a career in Salesforce: Too few

40Salary Survey 2018/19

Find out more, visitmasonfrank.com/tech-academy

What is theMason Frank Tech Academy?The Mason Frank Tech Academy is designed to create our own stable of Salesforce Administrators and Consultants. They are available to hire at reduced rates as and when you need to flex your team.

We source the brightest IT talent and mould them into the next generation of professionals by putting them through an intensive training course, delivered by expert trainers proficient with Salesforce technology.

Search our online database

and find staff who are best

suited for your company.

We offer the most comprehensive online database of hand-picked professionals for your business.Mason Frank International’s candidate search tool was specifically created to help our clients access the widest range of high-quality job seekers. Our database contains the top professionals proficient with Salesforce technology, vetted and shortlisted by our experienced recruitment consultants.

• Enter a search into the online database and filter the results by skills, location, industry sector, job title, availability and many other parameters.

• View online profiles of professionals qualified by our recruitment consultants.

• Save your searches or sign up for our email service that will alert you to any new applicants that match your requirements.

• Request resumes of candidates that are of interest to you.

Try the Candidate Search for Free:www.masonfrank.com/findstaff

CANDIDATE SEARCH

Page 21: An independent study of market trends and salaries within ...… · understanding are key reasons why respondents believe a degree is important for a career in Salesforce: Too few

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