An Industry Outlook on An Industry Outlook on BroadcastingBroadcasting

Mr. Steven StefanoMr. Steven StefanoForest Hill Community High Forest Hill Community High

SchoolSchool

OverviewOverview

Broadcasting- defined as Broadcasting- defined as radio and television radio and television programs that reach a large programs that reach a large audience. audience.

OutlookOutlook

Landing a job in Broadcasting has always been Landing a job in Broadcasting has always been tough…tough…

It is not going to get better any time soonIt is not going to get better any time soon Why…Why…

• Merging- Large media companies own a lot of Merging- Large media companies own a lot of stations stations

• Syndication- Reusing old programsSyndication- Reusing old programs• Technology- Digital equipment replaces need for Technology- Digital equipment replaces need for

human laborhuman labor

Industry TrendsIndustry Trends

Telecommunications Act of 1996- allows media Telecommunications Act of 1996- allows media companies to own several competing stationscompanies to own several competing stations

Digital Technology- unpredictable shape of Digital Technology- unpredictable shape of broadcasting…already changing the shape of movie broadcasting…already changing the shape of movie and book industriesand book industries

Federal Communications Commission (FCC)- Federal Communications Commission (FCC)- Government branch that keeps a close look on Government branch that keeps a close look on broadcast contentbroadcast content

Departments/SubdivisionsDepartments/Subdivisions

TelevisionTelevision Traditional RadioTraditional Radio Satellite RadioSatellite Radio

JobsJobs

Small Station Broadcasting- these Small Station Broadcasting- these professionals wear more than “one hat”professionals wear more than “one hat”• Pull reports off the news wirePull reports off the news wire• Write scriptsWrite scripts• Develop advertisementsDevelop advertisements• Delivery off all elements on the airDelivery off all elements on the air

Jobs- continuedJobs- continued

On-Air Announcers- tell audience program agenda, On-Air Announcers- tell audience program agenda, read news reports, open/close program, commercial read news reports, open/close program, commercial announcements, and guest interviewsannouncements, and guest interviews

Types of on-air announcersTypes of on-air announcers• Disc jockey (DJ)- music based radio stationsDisc jockey (DJ)- music based radio stations

• Television announcers- hosts for variety and talk showsTelevision announcers- hosts for variety and talk shows

• Broadcast announcers- research, coordinate, and read newsBroadcast announcers- research, coordinate, and read news

Jobs- continued Jobs- continued

Program director- determines content for a specific Program director- determines content for a specific audience. Works close with management, marketing, audience. Works close with management, marketing, and sales departments. and sales departments.

Producers- takes all the content ( ex: news, Producers- takes all the content ( ex: news, commercials, interviews) and makes the program run commercials, interviews) and makes the program run smoothsmooth

Writers- prepare content before program airs Writers- prepare content before program airs • There are three (3) common types of writersThere are three (3) common types of writers

NewsNews CopyCopy ScriptScript

Compensation ($$$)Compensation ($$$)

Average salaries in Average salaries in broadcasting- broadcasting- • Camera operator- $20,000 – Camera operator- $20,000 –

75,00075,000

• TV reporter- $20,000 – TV reporter- $20,000 – 100,000 +100,000 +

• Broadcast technician- $15,000 Broadcast technician- $15,000 – 60,000 – 60,000

• Technical Director- $75,000 – Technical Director- $75,000 – 95,00095,000

• Producer- $20,000 – 100,000 Producer- $20,000 – 100,000

Hiring TipsHiring Tips

A background in business, journalism, A background in business, journalism, communications, and/or production communications, and/or production

Participate in unpaid internships and irrelevant entry Participate in unpaid internships and irrelevant entry level positionslevel positions

Display a willingness to work long hoursDisplay a willingness to work long hours Display determination for continuous success Display determination for continuous success Experience, experience, experienceExperience, experience, experience Have fun…employers will take notice!!!Have fun…employers will take notice!!!

National CompaniesNational Companies

Harpo Inc. (Oprah Harpo Inc. (Oprah Winfrey’s company) Winfrey’s company) www.oprah.comwww.oprah.com

AOL Time AOL Time www.aoltimewarner.comwww.aoltimewarner.com

Infinity RadioInfinity Radiowww.infinityradio.comwww.infinityradio.com

American Broadcasting American Broadcasting Company (ABC)Company (ABC)www.abc.go.comwww.abc.go.com

Love/Hate TipsLove/Hate Tips

People are not in this People are not in this profession for the moneyprofession for the money

Keeping your customers Keeping your customers (audience) happy (audience) happy is notis not easy easy

Talent and skill can only Talent and skill can only take you so far…use your take you so far…use your head head

Your imagination and Your imagination and creativity will be utilized to creativity will be utilized to their fullest potentialtheir fullest potential

Be yourself! Be yourself!

Relevant High School CoursesRelevant High School Courses

Keyboarding and Business CommunicationsKeyboarding and Business Communications Multimedia PresentationMultimedia Presentation Journalism (sometimes offered as school newspaper)Journalism (sometimes offered as school newspaper) Public SpeakingPublic Speaking Advanced Placement EnglishAdvanced Placement English Introduction to Technology (video production) Introduction to Technology (video production) Introduction to BroadcastingIntroduction to Broadcasting

Specific Employers That Hire While in Specific Employers That Hire While in High SchoolHigh School

Clear ChannelClear Channel InfinityInfinity Connecticut School Connecticut School

of Broadcastingof Broadcasting

Two Year CollegeTwo Year College

Connecticut School of Connecticut School of Broadcasting- see next slideBroadcasting- see next slide

Palm Beach Community Palm Beach Community CollegeCollege• ActingActing• Computer Programming and Computer Programming and

TechnologyTechnology• Film, Television, and Video Film, Television, and Video

Production TechnologyProduction Technology• Mass CommunicationsMass Communications• Journalism Journalism • MarketingMarketing• Public RelationsPublic Relations

Four Year CollegesFour Year Colleges

Connecticut School of Broadcasting- Studio Operations, Connecticut School of Broadcasting- Studio Operations, Broadcast Journalism, Audio Production, Speech Radio, TV Broadcast Journalism, Audio Production, Speech Radio, TV Acting, Video ProductionActing, Video Production

Palm Beach Atlantic University- TV Broadcasting Production, Palm Beach Atlantic University- TV Broadcasting Production, Script and Screen Writing, Screen Acting, Communication, Film Script and Screen Writing, Screen Acting, Communication, Film Production, Instrument PerformanceProduction, Instrument Performance

Four Year Colleges- continuedFour Year Colleges- continued

Northwood UniversityNorthwood University• Entertainment, Sport, Entertainment, Sport,

and Promotion and Promotion ManagementManagement

Nova Southeastern Nova Southeastern UniversityUniversity• CommunicationsCommunications

• Computer Information Computer Information SystemsSystems

Four Year Colleges- continuedFour Year Colleges- continued

Florida Atlantic UniversityFlorida Atlantic University• CommunicationCommunication

• Visual ArtsVisual Arts

After College These Companies Might After College These Companies Might Hire You…Hire You…