AN INNOVATIVE FIBRE THAT GIVES YOU

FROM MICROBES, EVEN AFTER MULTIPLE WASHES.LONGER LASTING PROTECTION

CARE MADE FASHIONABLE

HOW DO MICROBESTRANSMIT?

Apparels and Home Textiles

Person

Food

Hands

Hands

Surface

Eyes & Nose

Skin

Pets

Food Mouth

Microbes can get transmitted to humans

via bare hands, food, pets, surfaces, and

other humans.

But did you know that apparels and

home textiles could also carry and

transmit microbes?

Thus, arises the need for apparels and

home textiles to be more hygienic,

without losing its fashion quotient.

THEPERFORMANCEFIBREIntroducing Antimicrobial fibres by

Birla Cellulose. This special fibre

inherently possesses Antimicrobial

properties which inhibits the growth

of microbes^ (bacteria and viruses) on

textiles, and kills them to the extent of

99%.

This makes applications like apparels and

home textiles safe, without compromising on

performance and fashion.

ATTRIBUTES

Legal Acceptance: Infusion of antimicrobial properties into fibres may require statutory and regulatory approvals. Please check with the local laws and regulations before usingthe antimicrobial fibre in your products.

Disclaimer: *Fabric performance has been tested under standard conditions/international lab test protocols laid by ISO 18184 & AATCC 100. ^Microbes: All microorganisms including virus, bacteria and fungi. **E�ective even up to 50 washes.

NATURAL ORIGINKILLS 99% BACTERIAAND VIRUSES WITHIN 24 HOURS*

SKIN FRIENDLYAND ODOUR FREE

MADE LONG LASTING BYINJECTING ANTIMICROBIALAGENT AT FIBRE STAGES**

TEST RESULTS BASED ON ISO 18184LAB STANDARDS/AATCC 100*

Comparison

FIBRES TOCOUNTERMICROBESAntimicrobial fibres by Birla Cellulose, are

enhanced with Antimicrobial attributes at fibre

stage.

During the fibre manufacturing process, an active

agent is injected, which becomes an integral part of

the fibre and provides durable* Antimicrobial

properties.

The active agent is strongly bonded with the substrate,

resulting in excellent durability* to wash & wear.

Kills microbes on contact with the fabric due to the active agents.

*E�ective even up to 50 washes.

Regularfabric

Kills 99% bacteria and viruses.

1 32

Microbesapproach fabric

Microbes dockon fabric surface

Microbes get destroyeddue to active agent

in the fabric

Antimicrobial fibres by Birla Cellulose inhibits the ability of microbes to survive on the textile surface.

FIBRE PERFORMANCE

Test Methods: AATCC 100:2012|JIS L 1902:2015 | ISO 20743:2013| ASTM E2149-13a Source: Intertek Lab, India

Inoculated Sampleat 24 hrs. (A)

Inoculated Sampleat 0 hrs. (B)

Staphylococcus Aureus

Time

250000

200000

150000

100000

50000

0

No.

of B

acte

ria

per

sam

ple

(CFU

/ml)

No.

of B

acte

ria

per

sam

ple

(CFU

/ml)

Inoculated Sampleat 24 hrs. (A)

Inoculated Sampleat 0 hrs. (B)

Klebsiella Pneumoniae

Time

250000

200000

150000

100000

50000

0

Antimicrobial fibres by Birla Cellulose Regular VSF

H1N

1 In

flue

nza

Viru

s

2 hrs0 hrs

Time

100%

80%

60%

40%

20%

0%

Antiviral Activity

24 hrs0 hrs

Time

Odour

Strong

Corynebacterium xerosis,Staphylococcus hominis

Odour

Mild

Antimicrobial fibres for Birla cellulose show more than 99% antimicrobial activity,whereas Regular VSF has shown no antimicrobial activity.

Test Methods: AATCC 100:2012 (Modified)Source: Bio-Tech testing services, India

Source: Micro-Chem Laboratories USA (In house test)

Non-irritant to the skin.As per study conducted on New Zealand White Rabbit as per ISO 10993 – 10:2010 (E)

>99%Reduction

OdourReduction

H1N1 Influenza Virus

TRACEABILITYSYSTEM

Antimicrobial fibres

by Birla Cellulose, have

a unique tracer in its fibre.

This tracer helps you in source

verification at all stages of the value

chain and removes any

possibility of counterfeit

or dilution.

Blockchain technology based tool - Green TrackTM is

used to trace upward and downward value chain, to

maintain authenticity of data.

APPLICATIONS

Workwear Uniforms Active Wear Casual Wear Sleepwear Loungewear

Suitings Athleisure Intimate Wear

Bed Linen

Home Textiles Kids Wear

Floor &Furnishings

Ethnic Saree Western

Apparels Accessories

Stole Masks

Bath Linen

MARKETING SUPPORTLiva o�ers comprehensive marketing support to all its partners.

PromotionalMaterial

AudioVisuals

ProductPresentation

OnlineSupport

ProductLiterature

CONNECT WITH US

Legal Acceptance: Infusion of antimicrobial properties into fibres may require statutory and regulatory approvals. Please check with the local laws and regulations before using the antimicrobial fibre in your products.

India | Bangladesh | China | Indonesia | Thailand | U.S.A. | Turkey

Disclaimer: Despite careful research and studies conducted with utmost care, Birla Cellulose - the Pulp and Fibre business of Aditya Group (hereinafter referred to as Birla Cellulose) assumes no liability whatsoever for the actuality, completeness, preciseness and correctness of the information made available in this brochure. Birla Cellulose reserves right to change and/or modify individual pieces of information, parts of individual pages and/or the entire brochure from time to time. Any typographical and printing errors in this brochure are subject to correction. Birla Cellulose apologizes in advance for any typographic errors that may occur, including those due to technological problems beyond its control or errors in entire. The brands Birla Viscose, Birla Modal, Birla Excel and Birla Spunshades also belong to Birla Cellulose.

Email enquiry: birlacellulose@adityabirla.com

Website:www.birlacellulose.com