An Integrated Strategy for Mobile Devices An Integrated Strategy for Mobile Devices

Joan K. LippincottCoalition for Networked Information

Joan K. LippincottCoalition for Networked Information

JISC/CNI ConferenceEdinburgh, Scotland

July 1-2, 2010

It’s a mobile world; in the US:It’s a mobile world; in the US:

93.9% of freshmen own a laptop66% of university students own an Internet-capable cell phone71% of teens 12-17 owned a cell phone in 2008 compared to 45% in 2004

93.9% of freshmen own a laptop66% of university students own an Internet-capable cell phone71% of teens 12-17 owned a cell phone in 2008 compared to 45% in 2004

ECAR Study of Undergrad Students and IT, 2009; Pew Internet, “Teens and Mobile Phones,” 2009

http://www.flickr.com/photos/shapeshift/707543617/

IPods, IPhones and IPads are changing the way people read

IPods, IPhones and IPads are changing the way people read

One out of 5 apps launched in Apple’s App Store were book-related in Oct., 2009Est. of 1% of US population reading a book on an IPhone in Aug., 2009Parillo, “Fast Facts”C&RL News 12/09 quoting Flurry Smartphone Indus Pulse

One out of 5 apps launched in Apple’s App Store were book-related in Oct., 2009Est. of 1% of US population reading a book on an IPhone in Aug., 2009Parillo, “Fast Facts”C&RL News 12/09 quoting Flurry Smartphone Indus Pulse

E-book readers are taking offE-book readers are taking off

From NYT columnist: “My 2-year-old daughter surprised me recently with two words: ‘Daddy’s book.’ She was holding my Kindle electronic reader.” Brad Stone, NYT, 1/9/10

From NYT columnist: “My 2-year-old daughter surprised me recently with two words: ‘Daddy’s book.’ She was holding my Kindle electronic reader.” Brad Stone, NYT, 1/9/10

http://www.flickr.com/photos/ericrice/3351068601/http://www.people.com/people/article/0,,20305267,00.html

Kids “consider their mobile phone to be their best friend.”

Kids “consider their mobile phone to be their best friend.”

If you had to give up all but one device - desktop computer, laptop, MP3, tv, game console, mobile phone - which would you keep?US & UK kids chose mobile phone

If you had to give up all but one device - desktop computer, laptop, MP3, tv, game console, mobile phone - which would you keep?US & UK kids chose mobile phone http://www.flickr.com/photos/studentsforhumanity/3522628341/

Mobile Life Report 2008 www.mobilelife2008.co.ukMobile Life Report 2008 www.mobilelife2008.co.uk

Are students addicted to IPhones?Are students addicted to IPhones?

1/3 of Stanford students in survey said they are worried about too much use75% said an IPhone made them happier

"It was not so much with theobject itself, but it had somuch personal information

that it became a kind of extension ofthe mind and a means to have a social life," Ms. Luhrmann said. "It just kind of captured part of their identity.”http://chronicle.com/blogPost/Students-Worry-About-iPhone/21539/?sid=at&utm_source=at&utm_medium=en

1/3 of Stanford students in survey said they are worried about too much use75% said an IPhone made them happier

"It was not so much with theobject itself, but it had somuch personal information

that it became a kind of extension ofthe mind and a means to have a social life," Ms. Luhrmann said. "It just kind of captured part of their identity.”http://chronicle.com/blogPost/Students-Worry-About-iPhone/21539/?sid=at&utm_source=at&utm_medium=en

http://www.flickr.com/photos/valerierenee/2783147354/

Most students will go into careers where they will use technology and produce digital content every day…and they will increasingly use mobile devices

Most students will go into careers where they will use technology and produce digital content every day…and they will increasingly use mobile devices

http://www.flickr.com/photos/janet_powell/303262305/

http://www.flickr.com/photos/janet_powell/303262305/

Veteran newswoman Cokie Roberts says…Veteran newswoman Cokie Roberts says…

“…journalists depend on libraries and librarians for information and facts. The library of today might be in your cell phone instead of going to the building… but we need the people in the building to get it to the cell phones…The people actually doing the work and the research are still in libraries.”

“…journalists depend on libraries and librarians for information and facts. The library of today might be in your cell phone instead of going to the building… but we need the people in the building to get it to the cell phones…The people actually doing the work and the research are still in libraries.”

http://www.flickr.com/photos/ala_members/3620128740/American Libraries , May 2009

Will your library meet the challenge?Will your library meet the challenge?

Provision of content configured for mobile devicesProvision of services for mobile device usersPromotion of content and services - so potential users are aware

Provision of content configured for mobile devicesProvision of services for mobile device usersPromotion of content and services - so potential users are aware

http://www.flickr.com/photos/olliesphotos/333193604/

Our users want mobile environments that are:Our users want mobile environments that are:

PersonalSocialSimplePracticalFunCan libraries deliver them?

PersonalSocialSimplePracticalFunCan libraries deliver them?

Key PointsKey Points

Integrating content with servicesDeveloping innovative applicationsEnsuring that the library is part of the institution’s mobile strategy

Integrating content with servicesDeveloping innovative applicationsEnsuring that the library is part of the institution’s mobile strategy

http://www.flickr.com/photos/jblyberg/2073940586/

What do you think of when you hear the words “mobile” and “libraries”?What do you think of when you hear the words “mobile” and “libraries”?

TypicallyAccess to library hours, catalogs, etc. via a mobile phoneSMS text messaging to-from reference staff

But, there is more…

TypicallyAccess to library hours, catalogs, etc. via a mobile phoneSMS text messaging to-from reference staff

But, there is more…

Developing a cohesive strategyDeveloping a cohesive strategy

Bringing togetherLibrary general informationPatron recordsReference transactionsInformation literacy podcasts and videosAccess to services - booking group roomsAccess to catalogs, indexes, abstractsAccess to citation tools

Bringing togetherLibrary general informationPatron recordsReference transactionsInformation literacy podcasts and videosAccess to services - booking group roomsAccess to catalogs, indexes, abstractsAccess to citation tools

Developing a cohesive strategyDeveloping a cohesive strategy

Access to digital content configured for mobile devices

Library owned or licensedFreely available on the web

Geo-spatially linked informationLoan of devices

Kindles, SONY e-book readers, IPod Touch, IPads

New technologies - what’s next?Social networking?QR Codes?

Access to digital content configured for mobile devices

Library owned or licensedFreely available on the web

Geo-spatially linked informationLoan of devices

Kindles, SONY e-book readers, IPod Touch, IPads

New technologies - what’s next?Social networking?QR Codes?

Some libraries also serve as a main campus resource for device information

Some libraries also serve as a main campus resource for device information

Comparison of mobile devicesWorkshopsHelp Desk support

Comparison of mobile devicesWorkshopsHelp Desk support

Some may offer re-charging stations for devices - grad student lockers U. Colorado

Some may offer re-charging stations for devices - grad student lockers U. Colorado

Promoting Services:Arizona State U. Library Channel

Promoting Services:Arizona State U. Library Channel

Promoting Services:Western Illinois U. LibrariesPromoting Services:Western Illinois U. Libraries

Text Me serviceIn the online catalog, users can click on “text me this call no.,” input a cell phone no., and the call no. is sent to the user’s phonePromoted through video on YouTube

Text Me serviceIn the online catalog, users can click on “text me this call no.,” input a cell phone no., and the call no. is sent to the user’s phonePromoted through video on YouTube

http://www.youtube.com/watch?v=2yjlz1zZ1cU

Bringing it togetherBringing it together

Bringing it togetherBringing it together

Libraries are using institutional content in creative ways

Libraries are using institutional content in creative ways

NC State U. - Location-aware campus tour linked to map with geotagged placemarks associated with images from Special Collections

NC State U. - Location-aware campus tour linked to map with geotagged placemarks associated with images from Special Collections

Mobile augmented reality appsMobile augmented reality apps

Superimposing information on images while walking or drivingInformation on locationsAbility for users to provide tagsAbility to link to information resources

Superimposing information on images while walking or drivingInformation on locationsAbility for users to provide tagsAbility to link to information resources http://mashable.com/2009/12/05/augmented-reality-iphone/

Ask your community to create appsAsk your community to create apps

New York City contest to create apps related to government informationNYCBigAppshttp://www.nycbigapps.com/

New York City contest to create apps related to government informationNYCBigAppshttp://www.nycbigapps.com/

New apps are being created by information providersNew apps are being created by information providers

Nature.comPushes informationTap a reference to get detailsZoom in on figures and tables

Nature.comPushes informationTap a reference to get detailsZoom in on figures and tables

http://www.youtube.com/watch?v=Slig47yqFfA

And we will see new services emerge…And we will see new services emerge…

QR codes can link locations, books, etc. to web pages with additional information, links to social networking sites, or phone nos.Ramsden, A., Jordan, L., 2009. Are students ready for QR codes? Findings from a student survey at the University of Bath. Working Paper. University of Bath. http://opus.bath.ac.uk/12782/

QR codes can link locations, books, etc. to web pages with additional information, links to social networking sites, or phone nos.Ramsden, A., Jordan, L., 2009. Are students ready for QR codes? Findings from a student survey at the University of Bath. Working Paper. University of Bath. http://opus.bath.ac.uk/12782/

http://www.flickr.com/photos/cocreatr/2211459923/

Collaborating with othersCollaborating with others

http://www.flickr.com/photos/jasonyungny/2555631888/

Partnerships within the libraryPartnerships with academic or IT unitsUniversity-wide partnerships

Partnerships within the libraryPartnerships with academic or IT unitsUniversity-wide partnerships

Partners within the libraryPartners within the library

IT or SystemsDeveloping platforms; implementing solutions

ReferencePlanning and delivering services; selecting content

Departmental liaisonsKeeping abreast of department initiatives or requirements

IT or SystemsDeveloping platforms; implementing solutions

ReferencePlanning and delivering services; selecting content

Departmental liaisonsKeeping abreast of department initiatives or requirements

Partners within the libraryPartners within the library

Special collectionsDeveloping applications with a special relationship to the institution

Access servicesLoaning equipment and content

AdministratorsDeveloping a planning processAcquiring or reallocating resourcesGetting a seat at the institutional table

Special collectionsDeveloping applications with a special relationship to the institution

Access servicesLoaning equipment and content

AdministratorsDeveloping a planning processAcquiring or reallocating resourcesGetting a seat at the institutional table

Silos will not lead to a cohesive environment for users

Silos will not lead to a cohesive environment for users

How will libraries interface with initiatives like these?How will libraries interface with initiatives like these?

At Indiana U., business grad students are offered discounts on Blackberry smartphonesAt U. Missouri, journalism students are required to buy an IPhone or IPod TouchAs reported in Chronicle of Higher Ed, May 22, 2009

At Indiana U., business grad students are offered discounts on Blackberry smartphonesAt U. Missouri, journalism students are required to buy an IPhone or IPod TouchAs reported in Chronicle of Higher Ed, May 22, 2009

Partnership:Academic/Library/ITPartnership:Academic/Library/IT

Physician Assistant Graduate Program2007 Smartphone pilot working with IT and Library; now full implementation3 key applications including Merck Manual

Physician Assistant Graduate Program2007 Smartphone pilot working with IT and Library; now full implementation3 key applications including Merck Manual

Is your institution developing a plan for mobile device users?

Is your institution developing a plan for mobile device users?

http://www.flickr.com/photos/cogdog/2904234291/

No. of Key Institutional Web Services Made Available for Handheld DevicesNo. of Key Institutional Web Services Made Available for Handheld Devices

44% of higher education institutions said “None”40% of higher education institutions said “A Few”40% identified “mobile communications” as an area of importance in their technology strategic plan“Spreading the Word: Messaging and Communications in Higher Education,” EDUCAUSE Center for Applied Research, 2009

44% of higher education institutions said “None”40% of higher education institutions said “A Few”40% identified “mobile communications” as an area of importance in their technology strategic plan“Spreading the Word: Messaging and Communications in Higher Education,” EDUCAUSE Center for Applied Research, 2009

The Report Concludes:The Report Concludes:

“our research reveals a troubling lack of preparation by higher education to handle the growing demand for mobile services.”“Spreading the Word: Messaging and Communications in Higher Education,” EDUCAUSE Center for Applied Research, 2009

“our research reveals a troubling lack of preparation by higher education to handle the growing demand for mobile services.”“Spreading the Word: Messaging and Communications in Higher Education,” EDUCAUSE Center for Applied Research, 2009

Some universities are developing mobile portalsSome universities are developing mobile portals

These portals may or may not include the libraryThese portals may or may not include the library

An ECAR study listed 11 core campus activities where there might be use of mobile strategies (e.g. registration, teaching, safety) but no mention of the library “Spreading the Word: Messaging and Communications in Higher Education,” EDUCAUSE Center for Applied Research, 2009

There are reports of campus strategies which do include libraries, e.g. MIT, U. San Diego, U. Illinois U-C, and others

An ECAR study listed 11 core campus activities where there might be use of mobile strategies (e.g. registration, teaching, safety) but no mention of the library “Spreading the Word: Messaging and Communications in Higher Education,” EDUCAUSE Center for Applied Research, 2009

There are reports of campus strategies which do include libraries, e.g. MIT, U. San Diego, U. Illinois U-C, and others

Ensure your seat at the tableEnsure your seat at the table

http://www.flickr.com/photos/chemheritage/3440962595/

Some Institutional Policy and Infrastructure IssuesSome Institutional Policy and Infrastructure Issues

What platforms will be supported; will any devices be required?Who will make these decisions for the institution?Who will provide technical support for users?Who will select, license, and fund content for mobile devices?Will this give your institution a competitive advantage?

What platforms will be supported; will any devices be required?Who will make these decisions for the institution?Who will provide technical support for users?Who will select, license, and fund content for mobile devices?Will this give your institution a competitive advantage?

Now Is the Time…Now Is the Time…

To study your local environment and usersTo institute pilot projectsTo ask students to develop library appsTo participate in institutional planningTo promote awareness of your efforts to your user communityTo disseminate information about your successes and problemsTo fully participate in the mobile revolution

To study your local environment and usersTo institute pilot projectsTo ask students to develop library appsTo participate in institutional planningTo promote awareness of your efforts to your user communityTo disseminate information about your successes and problemsTo fully participate in the mobile revolution

Thank You!ResourcesThank You!Resources

Lippincott, Joan. “Mobile Technologies, Mobile Users.” ARL: ABimonthly Report. No. 261, Dec., 2008.http://www.arl.org/resources/pubs/br/br261.shtml“Mobile Reference: What Are the Questions?” Reference Librarian Vol. 51, no. 1, 2010, 1-11.

Sheehan, Mark and Judith Pirani. “Spreading the Word: MessagingAnd Communications in Higher Education.” Boulder, CO: EDUCAUSECenter for Applied Research, Vol. 2, 2009.www.educause.edu/ecar

M-libraries wikihttp://www.libsuccess.org/index.php?title=M-Libraries

Contact: joan@cni.org

Note: All photos used from flickr have Creative Commons licenses