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CBI - Ministry of Foreign Affairs
Export Market Readiness:
An Integrated Value Chain Challenge
Export Market Readiness
1. Background CBI
2. Concept Export Market Readiness
3. What is needed?
4. Integrated Value Chain Approach
5. Specialty Coffee Uganda Project
6. Specialty Coffee Uganda Pavilion
7. Ethiopia Project
8. CBI Coffee: Participants Worldwide
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Background CBI (1/2)
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Agricultural Industrial Consumer Services
Fresh fruit and vegetables
Timber and timber products
Wine Etc.
Fresh fruit and vegetables
Timber and timber products
Wine Etc.
Automotive Castings and
forgings Medical equipment Etc.
Automotive Castings and
forgings Medical equipment Etc.
Office and school supplies
Home textiles Garments Etc.
Office and school supplies
Home textiles Garments Etc.
Tourism Business Process
Outsourcing IT Outsourcing Etc.
Tourism Business Process
Outsourcing IT Outsourcing Etc.
Background CBI (2/2)
Concept Export Market Readiness
Exporting companies need to have:
1. Market Proposition / Export Marketing Plan
2. A product that is ready for the market
3. Processes in order to be able to deliver the product
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Financial Institutions Private consultants NGOs Certifying agencies
Trade promotion Inst. Chambers of commerce Sector associations Customs
Supporters
WTO Ministries of Trade European Union Lobbyists
Employer cooperations Trade Union Local Authorities xxx
Influencers
Production Chain
Supply side: Developing countries
Demand side: Europe
Integrated Value Chain Approach
What is Needed?
Dedicated stakeholders: actors, supporters, influencers, importers
Market demand
Supply potential
Market information on destination markets
Sector Export Marketing Plan
Coaching individual exporters
Market linkages
BSO support on services, information and market promotion
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CBI Coffee: Participants Worldwide
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Uganda Specialty Coffee ProjectUganda Specialty Coffee Project
Why (Specialty) Coffee?
Specialty coffee is an important quality attribute sought in the international market
Growth in the EU into demand for speciality coffees
Need for differentiation due to the individualization of consumers
Lot of donor intervention on conventional coffees (productivity, quality improvements), but not on speciality
Specialty is a value addition with a premium
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Specialty Coffee Uganda Project
Programme consists of three main elements:
Export Coaching Programme
Business Support Organisation development programme
Local Consultant training
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Specialty Coffee Uganda Project
Programme consists of three main elements:
Export Coaching Programme
15 selected SMEs are in the market entry phase
AFCA and SCAE trade fairs
Incoming trade mission & B2B meetings
Business Support Organisation development programme
Local Consultant training
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Specialty Coffee Uganda Project
Programme consists of three main elements:
Export Coaching Programme
15 selected SMEs are in the market entry phase
AFCA and SCAE trade fairs
Incoming trade mission & B2B meetings
Business Support Organisation development programme
Development of business enabling environment
Service portfolio of ACA, UCF, Nucafe and UCFA together with UCDA
Sector Export Marketing Plan development
Local Consultant training
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Specialty Coffee Uganda Project
Programme consists of three main elements:
Export Coaching Programme
15 selected SMEs are in the market entry phase
AFCA and SCAE trade fairs
Incoming trade mission & B2B meetings
Business Support Organisation development programme
Development of business enabling environment
Service portfolio of ACA, UCF, Nucafe and UCFA together with UCDA
Sector Export Marketing Plan development
Local Consultant training
10 local consultants trained to provide export development support
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Specialty Coffee Uganda Pavilion
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Certification
Market entry
Certification
Market entry
Providing expertise regarding the proces of certification
Possibility of co-financing
Regional and Europe: Realisation of skills and
experience of their marketing concerning both the regional and European markets
Realising a sufficient amount of relevant business contacts
Taking part in trade fairs, conferences, roadshows and/or B2B
Business Audit and action plan
Business development
ExportCapacityBuilding
Business Audit and action plan
Business development
ExportCapacityBuilding
Assessment SME oncompetence for Europeanmarket entry by means of anexport audit
Plan of action
Coaching the SME to further professionalisation of their business operations
Coaching SME to meet European market demands
Exploring European markets Developing an export strategy
Specialty Coffee Programme Ethiopia
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CBI Coffee: Participants Worldwide
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More Information?
Centre for the Promotion of Imports from developing countries
P.O.Box 93144
2509 AC The HagueThe Netherlands
Tel: +31 (0)88 60 24300
Email: [email protected]
www.cbi.eu
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Uganda Coffee Development Authority
P.O.Box 7267
KampalaUganda
Tel: +256 312 260 470/1
Email: [email protected]
www.ugandacoffee.org