an introduction to fair trade an introduction to fair trade
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An introduction toFair Trade
An introduction toFair Trade
Before you finish eating breakfast in the morning, you’ve depended on more than half the world.
» Martin Luther King
1. Fair price for goods
2. Social premium
3. Better trading conditions
4. Environmental protection
Fairtradeor
Fair Trade?
Fair Tradecertification schemes
CommoditiesManufactured
products
Howard Msukwa
Karonga district in northern Malawi
Kilombero rice
Farming in Malawi
No machinery
No artificial irrigation
Hard to compete
How Fair Trade helps
NASFAM
Local farmers’ groups
Co-operatives
Built a new house
School fees
What this means for Howard
1827 – ‘Free Produce Society’ formed in the US, which boycotted products made by slaves.
Late 1940s – Overseas charities begin selling fairly traded handicrafts.
1965 – Oxfam launched the ‘Helping-by-Selling’ programme.
1988 - First Fairtrade label, Max Havelaar, launched in the Netherlands. The first product was coffee from Mexico.
1989 – Global coffee prices collapsed, with some farmers losing up to 70% of their income. Demand for Fair Trade goods increased.
2002 – Aberfeldy and Strathaven become the first Fairtrade towns in Scotland.
2013 – Scotland becomes a Fair Trade Nation.
Timeline
1994 - the first UK product receives Fairtrade certification – Green & Black’s ‘Maya Gold’ chocolate bar, using cocoa from Belize.
Clipper tea and Cafédirect coffee were the next two products to be certified Fairtrade shortly afterwards.
Fairtrade Towns
Community involvement:•Local authority areas•Fairtrade Town groups •Levels of awareness and buying of Fair Trade
Scottish Parliament:•Use and promote Fair Trade products
Scottish Government:•Public sector procurement•Curriculum
What is a Fair Trade Nation?
Why become a Fair Trade
Nation?
What can I do tosupport Fair Trade?
• Buy Fair Trade products• Encourage friends and family to buy Fair Trade products• Speak to local shops and businesses• Write to/email companies• Spread the word - join (or start) a Fair Trade group