an introduction to metadata oct 2012
DESCRIPTION
A brief overview of using metadata to improve SEOTRANSCRIPT
An introduction to metadata(in a language wecan all understand)
Matt SteelOnline ServiceDelivery ManagerWSCC – Capita Partnership
Metadata
What is it?
What do I do with it?
Can I house train it?
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Metadata is not new
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It is data about data We use it to find and categorise information
Online metadata
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The mystery of search They crawl using certain criteria
– Who links to you and are they reputable?– How fresh is your content?
Then index– Your pages are broken up into its individual words
And finally serve– The list of words is then reassembled for a match
to a search term. Page rank, proximity etc...
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Meta tags & meta descriptions
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Getting your metadata right Think about your metadata from the start. Make the title of the page relevant. Write key words into your content. Take time over your meta description. Don’t forget to describe your images. None of the major search engines use key
word meta tags anymore.
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