HINT : I T ’S EAS IER THAN YOU TH INK !

A N I N T R O D U C T I O N T O

PODCASTING

WHAT YOU’RE ABOUT TO LEARN:

1  WHY START A PODCAST?

2  HOW TO START A PODCAST

3  MARKETING & MEASURING A PODCAST

{" }"1"Why Start a Podcast?

A quick tutorial!

But first: a definition!

A digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer.

“ “ - Dictionary.com

Podcast:

It’s fast and easy to reach people.

Marketing Translation:

OK, WHO’S REALLY

LISTENING TO PODCASTS?

15% OF THE AMERICAN POPULATION

That’s 40 million people.

Data Source: Edison Research

podcast listeners spend an average of 6 hours and 8 minutes each day consuming audio.

Data Source: Edison Research

30% of that time is spent listening to PODCASTS

23%

12%

9% 5%

30%

21%

Streaming Audio (Pandora, Spotify, etc.)

Podcasts

Owned Music (CDs, Digital music files, etc.)

TV Music Channels (e.g. Music Choice)

SiriusXM

AM/FM Radio

So, why start a podcast?

Data proves people listen to them more than any other audio content

Podcasts give you an opportunity to reach people that traditional text and visual

content aren’t reaching.

Podcasts can work for almost every industry and subject

There’s no topic too niche

They’re easier to make than you think!

{" }"2"How to Start a Podcast Did I mention it’s easy?

What you’ll need: a Podcast Toolbox

In it: ! FEED ! GEAR ! SETUP ROOM

Find out what’s in HubSpot’s podcast toolbox here !  HOW WE STARTED !  TYPE OF FEED !  PRODUCTS WE USE !  OUR ROOM SETUP

o  Getting listed in iTunes podcast directory

o  Audio file RSS o  Uploading

FEED

o  Microphones o  Recording software o  Headphones

GEAR

o  The perfect room o  Remote setup tools o  Quiet space

SETUP

Learn more about setting up

{" }"3"Measuring & Marketing a Podcast

Having a podcast doesn’t mean that people will actually discover your podcast, nor does it mean that your podcast will be a success.

- David Gerhardt, The Growth Show

How can I market and measure my

podcast?

Think about SEO

Have a website for your podcast

Track growth in downloads

Consider cross-promotion

Ready to get started?

Ready to grow your reach?

Yes!

Now… what do I do?

Free eBook: How to create a Podcast for your business and grow your audience

Written by HubSpot’s podcast

creator himself, David Gerhardt of The Growth Show

Start Reading!

THANK YOU

Happy podcasting!