an introduction to twitter by john weet
DESCRIPTION
Presented at the CIPR Wessex Social Media fast facts workshop on 22nd July 2009TRANSCRIPT
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@Johnweet@JohnweetDay 293
Ranked 156,484 (top 2%)
Following 261
Followers 228
Updates 369
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AgendaAgendaAgendaAgenda What is Twitter? What is it for? Some conventions Who should I follow? Why would people follow me? Desktop Applications Mobile applications Breaking news Twitter mistakes
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What is twitter?What is twitter?What is twitter?What is twitter?
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The twitter king! 2,859,525 followersThe twitter king! 2,859,525 followersThe twitter king! 2,859,525 followersThe twitter king! 2,859,525 followers
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What is it for?What is it for?What is it for?What is it for?
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Twitter statsTwitter statsTwitter statsTwitter statsFastest Growing Member Community Destinations in February 2009
RANK Site Feb 08 Feb 09 % growth
1 Twitter.com 475,000 7,038,000 1382%
2 Zimbio 809,000 2,752,000 240%
3 Facebook 20,043,000 65,704,000 228%
4 Multiply 821,000 2,394,000 192%
5 Wikia 1,381,000 3,758,000 172%source: Nielsen NetView, 2/09, U.S., Home and Work
Unique Visitors to Twitter.com by Age Demographic
Age Group Unique Audience Composition %
2-17 250,000 3.6
18 - 24 ** **
25 - 34 1,379,000 19.6
35 - 49 2,935,000 41.7
55+ 1,165,000 16.6
65+ 477,000 6.8
source: Nielsen NetView, 2/09, U.S., Home and Work**These demographics have insufficient sample sizes
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ConventionsConventionsConventionsConventions @username (addresses message to or
references a person) D username (direct message to a person) #referenceterm (allows for searching) #followfriday (use this hash tag on Fridays to
recommend people) Rt @username (broadcasts somebody else’s
message to your network)
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How to find people to followHow to find people to followHow to find people to followHow to find people to follow Twitter search on subject or tag Follow somebody Who else follows them Who do they follow Who follows you
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Why I use twitterWhy I use twitterWhy I use twitterWhy I use twitter Client suggestion Connect with people Track client mentions Learn Breaking news Amusement
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Who do I follow?Who do I follow?Who do I follow?Who do I follow?
Why would I not follow– High volume– Too many @messages– Not relevant– An obvious autofollow
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FollowersFollowersFollowersFollowers
People follow for any number of reasons
Sometimes hard to understand why
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Spam followersSpam followersSpam followersSpam followers I can get you thousands of followers (so what
and why have you only got 300?) Contact me for a good time I can help you make $1000’s Buy my stuff, buy my stuff, buy my stuff
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Why people follow youWhy people follow youWhy people follow youWhy people follow you
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Desktop applicationsDesktop applicationsDesktop applicationsDesktop applications Twitterfeed Twittergadget Tweetdeck Hoot suite Twhirl Seesmic
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Seesmic DesktopSeesmic DesktopSeesmic DesktopSeesmic Desktop
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Bit.lyBit.lyBit.lyBit.ly
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Mobile applicationsMobile applicationsMobile applicationsMobile applications Tweetie UberTwitter Ping.fm Dabr
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Breaking newsBreaking newsBreaking newsBreaking news
Plane crash on the Potomac
Terrorist attacks in Mumbai
Elections in Iran Death of MJ
Plane crash on the Potomac
Terrorist attacks in Mumbai
Elections in Iran Death of MJ
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Twitter mistakesTwitter mistakesTwitter mistakesTwitter mistakes
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Twitter mistakesTwitter mistakesTwitter mistakesTwitter mistakes Consultant with
Ketchum, going to Memphis to meet with Fedex. He tweets
“True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.”
Consultant with Ketchum, going to Memphis to meet with Fedex. He tweets
“True confession but I’m in one of those towns where I scratch my head and say, ‘I would die if I had to live here.”
Somebody offered job at Cisco tweets
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
The offer was rescinded
Somebody offered job at Cisco tweets
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
The offer was rescinded
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