an introduction to yatra.com

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Yatra online leading travel agency of India. For more details visit.www.yatra.com

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An Introduction to Yatra.com

About Yatra Online Pvt. Ltd.

What we bring to the table

Our services

One-stop-shop for all travel needs.

Airline bookings:Linked to ALL domestic carriers Provides bookings to most international destinations Inbound flights from UK & US

Railway bookings & info services:Bookings for all sectors Info services include route, availability, train info, etc

Hotel bookings:Direct contract with over 4000 hotels in India Linked to over 90,000 hotels overseas with real time access

Holiday packages:Customized holidays Both domestic & International Both individual travellers & groups

ContdOne stop shop for all travel needs

Holiday packages:Customized holidays Both domestic & International Both individual travellers & groups

Bus ticketing Car rentals

SINGLE PROVIDER FOR THE ENTIRE BOUQUET OF TRAVEL SERVICES FOR YOUR CUSTOMERS

Accessibility Distribution channels

Website (www.yatra.com):Over 2.1 million unique visitors per month 17+ million page views in a month

24x7 Call centre:Over 300 experienced travel consultants

Retail outlets called Yatra Holiday Lounges:Premium outlets to research & plan holidays at leisure Currently have outlets at 13 locations across India (Expanding to 20+ in 3 months)

Mobile phone:Travel fulfilment via WAP site, downloadable application, IVR & SMS

Offline travel agents:A robust B2B model + affiliate partners + white label solutions for greater reach

Contd..Distribution Channels

Yatra Travel Express (Quick ticket counters)Small size retail outlets Looking at over 100 such outlets in the next 6 months in Tier-II towns

WIDE EXPERIENCE IN SELLING THROUGH VARIOUS CHANNELS WILL HELP SYNERGIZE WITH PARTNERS DISTRIBUTION

Site Informationy Registered user base : 1.7 million y Number of users / month : 6 million y Website page views / month : 24 million y Av Time spent / visit : 7 minutes y Air tickets / month : 3,50,000 y Hotel Room Nights / month : 20,000 y Av transaction size : Rs 8000 /y Filters available on the database : y City wise 80 % traffic from top 6 cities

Contd..y Frequent flyers transactions done twice in the last 3 months y Credit Card gold card, platinum card, titanium or any other y Any other parameter that you think is sellable please feel free to ask y User Base details captured : y Name, e-mail ID, Mobile number, Residence / Office address.

Customer Profiley Demographic Targeting:y y yProfessionally Qualified between the age group : 18 45 years Male : Female 80 : 20 Income Group: SEC A, B

y Psychographic Targeting:y y yIs married or planning Watches news channels both English & Hindi Reads TOI, ET, Mint & India Today

y Profile Targeting:y y y yAccess to Computers / Internet / Mobile. English speaking, working in a MNC Active credit card user 60% have traveled abroad

Customer Profile

Brands On Yatra

Other initiatives in Travel domain

We own a destination management company, Yatra Exotic Routes providing services like Guides, Language experts, Ground support, Local transportation, etc to inbound travellers Have a UGC website (www.raahi.com), providing travel information with features like Travel Guides, Hotel reviews, Travel Q&A, Travelogues, etc. Also invested in Intech Hotel Solutions, a company engaged in providing technology solutions to small & mid-sized accommodation providers, thereby enabling real time inventory management & sales.

THESE INITIATIVES PUT YATRA ON A HIGHER PEDESTAL VIS--VIS COMPETITION. GIVING US & THE CUSTOMERS A LOT SUPERIOR EXPERIENCE

Technical expertise

A strong 75+ member in-house technology team has experience & expertise in developing Travel products for various distribution channels Have successfully built & multiple partners are using our APIs/web services to integrate & sell Yatra products to their customers Have a very strong & robust back-end infrastructure & technology to cater to most exceptions leading to near zero down-time Believing in Mobile & other new media, we have invested in an in-house development team dedicated for future technologies.

UNINTERRUPTED TECHNICAL SUPPORT & NEAR ZERO DOWN-TIME

Customer service

Yatra.com boasts over 300 experienced travel consultants with extensive knowledge & resources. 24x7 availability to cater to customers need round the clock through a call center & facilitate help while travelling Toll free helpline number for users to call without worrying about the call charges The retail lounges provide on ground customer support in 13 cities with professionally trained travel experts We have DMCs (Ground Staff) in all major cities cities who can be contacted directly by the customer anytime for any query/service

INSTANT SUPPORT 24x7

Understanding of Travel market & consumer insights

With the management team having 100+ years of combined experience in various functions of this business, we have the right insights to what customers are looking for & how to do it. With the diversity of the customers we deal with for various products sold through different channels, we know the right ingredients to make a product successful at every level Besides experience, Yatra.com has been constantly investing in technologies & market research exercises and surveys to get a deeper understanding, some of the findings are:

Indians rely most on AC train, followed by air & private car hire 4 in 10 would take an impulse holiday driven by cheaper fares & off-season hotel rates Children and their peer group are important influencers for destination selection Paid accommodations used 2x the rate of staying with family/friends

THIS EXPERTISE ENABLES YATRA TO CUSTOMIZE THE OFFERINGS DEPENDING UPON YOUR CUSTOMERS PROFILE, LEADING TO GREATER A ACCEPTANCE RATE

Payment options

Offering all payment options Credit Cards, Debit Cards, Net Banking (24 banks), Cash Cards, Bank Deposits (HDFC & AXIS), IVR for offline bookings, Cash Support all kind of cards Tie-ups with VISA, MasterCard, AMEX, etc. For Credit Cards, we have tie-ups with all suppliers ICICI, HDFC, Citibank & AXIS Have very strong relationships with all banks Both issuing banks & acquiring banks

WIDEST CHOICE TO CUSTOMERS WITH FULL BACKUP FACLITY

Our PromotersReliance Capital Ltd.A member of reliance group headed by Anil Ambani

Network 18 (formerly known as TV18)Indias premier news broadcaster (CNBC,CNN IBN and Awaaz)

Norwest Venture Partners (NVP)Promod Haques leading venture capital firm

Intel CapitalPromod Haques leading venture capital firm

Rewards & Recognitions

Brand Equity and Nielsen Companys survey ranked Yatra.com as the No.1 online travel service provider in 2010 Won the Most Preferred Travel Portal at CNBC Awaaz Travel Awards 2010 Recognized as Top Rated Online Travel site by Economic Times Travel Awards in September 2009 AC Neilsen findings show that Yatra.com has the Strongest franchise in the competitive set in their report - Measuring brand health in the OTA segment, August 2009. Yatra has the highest unaided brand recall among travel Web sites India Travel Markeplace study by PhoCusWright, 2008.

ContdRewards and Recognitions

Declared the Best Online Travel Agency of the year 2008 at the Galileo Express Travel Worlds awards The only Indian travel company among the 2008 Top 100 start ups in Asia awarded by Red Herring Recognized as the most used travel website by Juxt Consult in their India Online Survey 2008

Industry potential Approx. 34 Lakh passengers/month Above 11 Lakh are booked online

Domestic Air travelers

Railways

Approx. 2.4 Crore reserved tickets sold/month Out of this, approx. 90 Lakhs are booked online

Market SizingIndian online leisure and unmanaged business travel market projected to triple from US$1.75 billion in 2006 to $6 billion by the end of 2010 Online penetration reaching almost one quarter of total travel market: 11% of all gross bookings made online in 2007, reaching 17% by 2010 Total travel market in 2007 at $16 billion, reaching $26.1 billion in 2010 Supplier Web sites lead the online travel segment, representing 61% of all online leisure and unmanaged business travel bookings October - November Air represents a disproportionate percentage of the online travel market due to its accessibility and the simplicity of booking online (69% online versus 17% of total market) One third (33%) of $3.6 billion domestic air market booked online in 2007; strong growth projected through 2010 when nearly 44% of domestic air revenues will be booked online

Contd.Market SizingOnline penetration of hotel and bus/car segments far behind air at 3% each in 2007 Almost double digit (9%) online penetration of rail, which will see strong growth to reach a quarter of rail revenues by 2010 Indian-owned company dominance of the online travel agency market (98%) will continue as global companies crowd the marketplace Indian online agencies have gained significant market leadership in India Early days for global online intermediaries in India Suppliers and online travel agencies will maintain their shares over the course of the next three years

Consumer InsightsTrip habits vary by strata - metro residents are the most frequent, most destination-diverse and longest-trip travelers India comprised of varied traveling segments no single type for target Domestic travel accounts for greatest number of trips taken, but international travel captures online buyer Children and their peer group are important influencers for destination October -