an iterative approach to digital product development
TRANSCRIPT
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An iterative approach to digital product development
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comfort zone
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Movement Time !!
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Introduction
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Introduction
• The digital environment is fluid and changes rapidly, demanding the ability to respond to change and feedback in short time frames
• Taking a purely project based approach to your digital products can inhibit creative opportunism and responsiveness
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Projects ….
Things change• they always do• they always will
You’re not in control of thatits about how you can respond
This is often a change in attitude and culture
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Product over project
• Projects end• Products remain• Projects try and cram it all in• Products grow over time
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Continuous quality improvement
• Digital products are constantly evaluated and improved based on efficiency, effectiveness and value
• Challenge the final outcome if there is one• Refine and improve return on investment
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Agile – quick intro
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• quick and dirty• taking short cuts• being undisciplined• just having a wall• change at will• for cowpersons
Agile is not -
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Agile is -• very structured• very disciplined• gives you control• a discipline• change ready• fast paced
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Agile makes things obvious• it’s very visual• transparency• shows scope creep• self reflection• expectation issues
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Being able to…
• Fail sooner than later• See issues quickly• Transfer ownership of decisions away from
implementation units• Increase output• Understand capacity and cost
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Agile has risks• in word only• without review cycle• as an excuse• cowgirls/cowboys
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a beautiful alignment
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Product based planning
• Product based planning is the fundamental planning technique that supports Prince 2 and MSP
• Has four key parts– Project product description– Product breakdown structures– Product descriptions – Product flow
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Project product description
• Purpose: Scope and requirements• Composition: Key outputs• Customers expectations• Assumptions
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Agile and Prince 2 – a lovely match• They can work together• PBS – it’s perfect• Stories - Scope • Business value – key outputs• Acceptance criteria – quality criteria
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Iterative design
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Iterative design
• We don't know everything upfront• Things change they always do• Products informed by measurement• Only do what you need now• Allow for end goal to be reviewed & refocused
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MVP – minimum viable product
• Begin with what is needed now• Release often• Allow for growth• Defer decisions until appropriate time• Getting traction
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The design space
• Creative thinking• Outside the box• Understanding and having boundaries• Blue sky vs reality
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formalising it all
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Questions and workshop time....
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In your own work environment
What would inhibit you from employing a more agile attitude ?
barriers opportunities
What opportunities are there to employ a more agile attitude ?