an organizational culture change project based on john p. kotter's leading change method

Slide subtitle RMEA LEADERS MEETING VIDEO Innovation change agents

an organizational culture change program

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text in the footer areaTurkey Innovation Change Agents: A Summary of 2011 Activities | EBY | 2011-12-16 |

Change agents who we are? What is our focus?

› 20+ Change Agents

in Turkey

› Volunteer Assignment

› Focus on Turkey

› Focus on 5 Winning

Principles

› 4 of us focused on

Innovate.Everyday

Winning Principle

› We

complemented/Contri

buted to Top Down

Programs

(Crea.Novate,

Inno.Vision, etc)

Insights, implications

& strategic challenges

Winning propositions,

priorities & gaps

Learning

loop

Action

plan

STRATEGY

CREATION

STRATEGY

EXECUTION

LEARN

ALIGN

FOCUSEXECUTE

CONDUCT

SITUATION

ANALYSIS

DEFINE

STRATEGIC

CHOICES &

VISION

IMPLEMENT &

EXPERIMENT

MEASURES &

REWARDS

CULTURE

PEOPLESTRUCTURE

& PROCESS

FOCUS

AREA

FOR

CHANGE

AGENTS

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How did it start?First, we found out what IS EXPECTED BY MANAGEMENT…

Responsiveness25000 / year in RMEA

~5 ideas / person / year

(Driven by everyone)

Thought leadership100 / year, 7 per EP(EP Driven)

Winning Ideas4-5 / year

25000

Responsiveness

Type of Ideas

100

Thought

Leadership

4-5

Winning

Ideas

FOCUS

AREA

FOR US?

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Then we did some researchRESEARCH DONE*, as-is situation identified

Survey across

company

(NBDI, BMUM Innovation, Dialogue Survey Results, 2010 Innovation Audit)

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Surveyinnovation activities across ericsson

innovate.Everyday teamchange agents 2011

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Surveyinnovation activities in RMEA (crea.novate program)


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Surveyinnovation activities in RMEA (crea.novate program)


Survey within

RMEA

(Crea.Novate)

External

SurveyGap Analysis:

› 20+ face to

face Interviews

within Turkey

› Survey with

20+ Idea

Submitters

from Turkey

*Interested in those reports? Check our blog:https://ericoll.internal.eri/sites/CU_Turkey_ChangeAgents_InnovateEveryday/default.aspx

https://ericoll.internal.ericsson.com/sites/CU_Turkey_ChangeAgents_InnovateEveryday/default.aspx

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Innovation day in infoday:We hosted the customer & ZEYNEP (8 yrs old)

İnovasyon Kulübü Facebook, Twitter, Email bilgileri posterlerde

Powered by CU Turkey Change Agents

Innovation assistWe met ~100 People to discuss our plans

We did some awareness actIVITIES

innovation campuswe designed a business innovation experiment

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We brought community effect to innovation rewards


Most popular idea

Most active contributor

Most innovative collaboration

Implemented idea


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We experimented alternative communication channels!http://facebook.com/inovasyonkulubu



We are over 160 now and is still growing!

We have participants from every corner of the company.

With this channel, we don’t need to send emails any more…

http://facebook.com/inovasyonkulubu

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Turkey

Innovation Marketplace

(IDEABOX)

Contributors

0

1

2

3

4

5

6

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Then we identified g. moore, and decided to address a certain segment, instead of addressing all employees!

FOCUS

SEGMENT FOR

INNOVACTION

CAMPUS

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And we startedinnovation campus


http://facebook.com/InovasyonKulubu

Inovasyon.YolYardim@eri

Participant profile:

5 ep, 4 op, 2 GCU & several gf (S&M, comm, supply)

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Innovation campusWhat was it all about?

It had the following Objectives:

1. Create the environment for in diverse teams.

2. Provide the tools & skills for innovation.

3. Work on a focus theme.

4. Focus on quality of ideas.

5. Experiment business innovation

(entrepreneurship) and intrapreneurship

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Innovation Campus how did it run?

day 1Ideation WSHOP

12 October 2011

Initial ways to create value

Draft opportunities

Research activities:

Interviews, surveY?

Business opportunities presentation

Value proposition

Offline workWeek 47 (23 NoV)

Business plan

Presentations

to

NBDI members

from TR

& to external innovation contests

Dragon’s den

EVENT(tbd January)

Draft business plans

day 2BUS. Planning

WSHOP15 december 2011

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Innovation campusWhat did it bring?

› We learned …

What Business Innovation is about..

…Why only 1 out of 60 business ideas succeed…

Idea generation techniques such as reversal …

…Business Model Canvas & its’ 9 building blocks…

› We created …

A prototype for a given project using crazy material(spaghettis, tennis ball, saw etc.)

We split into 4 groups, and spent a few weeks together to create 4 Business Plans ranging from Government, NSPS to retail, consumer and media industries.

› We were from 5 EP’s, 2 OP’s and other organizations..

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We worked together with Customer.FIRST team, and brought our customer’s voice to all employees

We distributed customer comments from annual Customer Satisfaction Survey

to all employees in Envelopes (You have a Message),

and asked how they would behave differently to respond to customer’s feedback!

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asked everyone how s/he would behave differently to respond to customer’s feedback s/he got…

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• Innovate. Market Place Creation & QuantityObjective: Create awareness. Use alternative communication channels instead of email. Focus on quantity of ideas.

Activities: FVLY Posters, Facebook & Twitter Innovation Club, Innovation Pitches in Infoday

Outcome: 40% increase in idea submissions after launch on 27-05. Facebook Club contains 30% of workforce (volunteers)

• Innovate. Quality in Idea Generation

Objective:Create the environment for in diverse teams. Provide the tools and skills for innovation activities.

Set a focus theme. Focus on quality of ideas.

Activities: Innovation Campus (A 2 day pgm to 5% of workforce with a renowned figure. Offline activities in Oct and Nov)

Shorter versions of it to another 20% of workforce – either in informal gatherings or online).

Outcome: TBD.

• Innovate. Fast Selection & Implementation

• Innovate. Championing Wins & Best Practices

So,R We finished?Not yet …

(Done)

(Done)

Still

remaining!

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Thank you!this is to acknowledge or your suggestions, participation, comments, sponsorship, encouragement or contributions*…