An PostMail Media Unit

DM e-learning Platform

IDN 2010 Amsterdam

About our target audience

I know everything! Don’t teach

me!

I want instant sales!

I’m busy! Don’t disturb

me!I want fast

results!

LEARNING

LEARNING

EARNING

Functionality

SOLUTION

• Instant online help• One stop DM Shop– Databases– Design templates– Image library– Cost calculator

INFORMATION

• Why DM? • Testimonials• Campaign of the

month• Case studies• Free publicity

The name game

Results, Partner, Involvement, Easy, Free, Speed, Smart, Clever, Success, Profitable, Simple, Instant, Reliable, It works, I earn, Positive, Supportive, Focused, Tailored, Unique, Future, Value for money, Control, Up-to-date, New, No commitment, e-manage, Easypost, I send, source, the logical choice, Fast solutions, No-brainer

Meaning ...

• Click to succeed! • Impossible is possible• Success in your hands• All there, all here• All in one• Success is expected, if not predicted!

Final result

• WOW - Wonderful-Online-Working

• Just add WOW-effect…• Delivers instant results…• WOW is NOW..

• Wanna know how?• Click on anpost.ie/WOW

The WOW effect

• Motion sensors on the post-boxes and billboards in key cities and towns nationwide saying “WOW”

• DM Audio cards – the card says WOW when you open it

• Jetwash WOW on the pavements in front of post offices in key locations

• Rename public WiFi area’s in airports to “WOW, it’s free” with an MMU landing page

The WOW effect contd.

• Bluetooth marketing – place-specific messages in public locations – conference centres, business quarters in major cities, banks, airports, etc

• SmallBusinessCan.com – banner advertising on similar websites

• Social Media: Share your WOW effect• Crop circles on the fields• Trade press incl. clic2c

Have you been WOWED?