an17 exhibitor insights uniting in-store and digial channels_booking bug_karim_iskandar
TRANSCRIPT
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f17 Uniting In-Store and Digital
Channels: 7 Success StoriesKARIM ISKANDAR, EVP, Global Sales, BookingBug
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About BookingBug
2008 100+
100 326
ISO 27001Established 9 years
agoEnterprise clients in Retail,
Financial Services, Government and Telecoms
Staff around the world
Global offices: Boston, London and
Sydney
Fastest growing technology company in the UK, 79th in
Europe, according to Deloitte
Data security at the heart of everything
we do
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BookingBug is a global platform for seamlessly enabling all bookings for all organizations and consumers across all channels
All BookingsAppointmentsClasses & CoursesEventsReservationsEnquiries
All Organizations All ChannelsRetailBankingTelecomsHealthcareEducationGovernmentSMEsAnd more
OnlineMobileIn BranchContact Center
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Benefits in uniting in-store and digital channels
Improve customer lifetime value
Leverage data to create
personalized marketing
Seamless user
experience on all
channels
Customer experience and loyalty
Manage staff and improve
associate experience
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f17 56% will still typically
shop mainly in-store
35% a mix of online and in-store
Trends in uniting in-store and digital channels
Source: Nationwide research study of 1,000 US consumers in December 2016
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Store purchases are better in-store v
Online purchases
Trends in uniting in-store and digital channels
Getting the product fast 79% v 9%
Answering product
questions 50% v 22%
Getting a sense of the
brand 42% v 15%
Helping choose what to
buy 34% v 28%
Source: Nationwide research study of 1,000 US consumers in December 2016
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Trends in uniting in-store and digital channelsWhat do retailers need to improve
to encourage visits?
Better staff attitude &
knowledge 87%
More access to trained staff
80%
Chance to pre-book with
staff 47%
Source: Nationwide research study of 1,000 US consumers in December 2016
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Trends in uniting in-store and digital channels
of consumers are interested in setting up staff access online ahead of their store visit
53%
Source: Nationwide research study of 1,000 US consumers in December 2016
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reduction in admin tasks - staff can
focus on customers
75%
increased bookings20K
Centralized appointment data provides a holistic view of customers
Business Impact
Free classes generate customer
loyalty
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bookings per month
15K
increase in basket size
3x
use data to drive
marketing campaigns
initiative/solution demand-driven by
consumers
Business Impact
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exceeded revenue expectations
75%
more than doubled appointment
volume over 2 years
2x
Business Impact
in-store and at-home
services and expanding
15Great mix of phone, web and in-store
bookings
Provide exceptional
customer service and build stronger customer
relationships
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Business Impact
Bookings in 2 days after
email campaign
400
stores across Europe
105
Increased appointment
volume
10x
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unique users visited
booking website
10Kclients made
bookings
2.5K
items purchased
from free and paid bookings
1KBusiness Impact
2 weeks after launch
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real time visibility
across stores
88
increase in customer bookings
25%use data to
drive marketing campaigns
Business Impact
reduced employee downtime
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Business Impact
Box office & online solution
growth in sales since
implemented 3 years ago
25%
Used data to improve CX
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store roll out with quick and easy
adoption by staff
80Topline increase in revenue for holiday sale
Improved customer
experienceBusiness Impact
Improved associate
experience
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Efficiency & AX
Benefits in uniting in-store and digital channels
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Utilization & New
Revenues
Benefits in uniting in-store and digital channels
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Data & Insights
Benefits in uniting in-store and digital channels
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CX
Benefits in uniting in-store and digital channels
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Efficiency & AX
Utilization & New
Revenues
Data & Insights CX
Benefits in uniting in-store and digital channels
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www.bookingbug.com
@BookingBug
Booth #730 – Level 1