analisa media & globalisasi pertemuan 13 matakuliah: sosiologi komunikasi massa tahun: 2009/2010

ANALISA MEDIA & GLOBALISASIPertemuan 13

Matakuliah : Sosiologi Komunikasi MassaTahun : 2009/2010

Bina Nusantara University

Globalization is nothing new

“Globalization is a new way to think about economic and social space and time.”(Carnoy, 1999) “Globalization as a concept refers to both the compression of the world and the intensification of the consciousness of the world as a whole” (Robertson, 1992) “Globalization has many faces: ECONOMIC, POLITICAL, CULTURAL” (Burbules & Torres, 2000)

3


Examples from histories of the Alphabet,

Agriculture, Grand religions,

the Printing press, the Monetary system,

the Steam engine and the train, Universities and Public schooling, Radio and TV, Computer/Internet, the mobile phone, etc. show that

Globalization has always been around. 4


At each point in time Globalization seems to be the offspring of the intercourse of New Technologies and New Ideologies

5

Bina Nusantara University 6

The Global Village

6


Definitions of Global Village:

• The world shrunk by communication technology to a village (Marshall McLuhan).

• Global village is a term, coined by Marshall McLuhan in his book The Gutenberg Galaxy, describing how electronic mass media collapse space and time barriers in human communication, enabling people to interact and live on a global scale. In this sense, the globe has been turned into a village by the electronic mass media.

• Global Village takes us to the far corners of the globe where we will discover that the world really is an amazing place.


Teaching and Learning

• Integration of E-Mail and "Chat Groups" in the Classroom

• Interactive whiteboard with internet• School web sites• Video links to other classrooms over the world.


What have we learned?• The global village is real and we live in it• Engagement with media means having a relationship with media and each other• All media are educational• All media are carefully manufactured technology-driven products• Media may be entertaining…but not “just entertainment”• Media content is everywhere…we need process skills (analysis/critical thinking)• Process skills take training and practice to learn


The Global VillageH. Marshall McLuhan: • Linking of electronic information would create an interconnected global village• Collapsing of space and time barriers• Interacting and living on global scale


Youth Today• Average of 6.5 – 8 hours per day interacting with multimedia• 93% of teens have been online• 63% have cellphones• 55% belong to social networking site• 59% create content • 57% watch YouTube


Youth TodaySCREENAGERS• Multimedia IS their culture• Read and “write” using images, words and sounds• World is instant global network 24/7

-- DouglasRushkoff “Playing the Future” 1996


Shift from local to global

Filtering of values, lifestyles and points of view through parents and other known adults in local village

>

Global input on values, lifestyles and points of view with digital technology filters


Digital Filtering is Inadequate• Discernment – judgment

• Volume of messages

• The local village is often overwhelmed by the global village: youth have more in common with each other than families

• Solutions wanted and needed


“The interpretation of the global and the local resulting in unique outcomes in geographic areas” –

Ritzer, 2003

>


The World Upside Down• Re-examine values, lifestyles, points of view• What should be valued?• What should be passed along?• Education and empowerment for audiences to gain understanding and agency• Global media environment blends global and local perspectives


Local Interprets Global


Glocalization of Media

Global Produces Local


Local Becomes Global

>


Near yet far…


Children are still children…

Needguidance…

Navigation skills


Age-old processtaught in new ways

Learn what was once a given in local village, face-to-face:

• Questioning • An internalized process for discernment• Critical autonomy in decision-making in accordance with personal and social values

analisa media & globalisasi pertemuan 13 matakuliah: sosiologi komunikasi massa tahun: 2009/2010

Documents