analysing magazine front covers

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ANALYSING MAGAZINE FRONT COVERS SELLING LINE MASTHEAD LEFT THIRD MAIN IMAGE MAIN COVER LINE COVER LINES KICKER

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Analysing front covers, contents pages, and double page spreads.

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Page 1: Analysing magazine front covers

ANALYSING MAGAZINE FRONT

COVERS

SELLING LINE

MASTHEAD

LEFT THIRD

MAIN IMAGE

MAIN COVER LINE

COVER LINES

KICKER

Page 2: Analysing magazine front covers

The masthead is found underneath the selling

line, in this issue. It is the name of the magazine,

“Rolling Stone”. For this magazine, the masthead is so recognisable that they do not even need to put

the whole thing, they have cut the majority of it out with the image of Jay-z.

The masthead can be what sells the magazine, along

with selling lines and other things, the

masthead is what defines the magazine and what

everyone sees the magazine as.

MASTHEAD ANALYSIS

Page 3: Analysing magazine front covers

The left third is used for the main cover lines and the unique selling points

of the magazine. They are used on the left

third of the front cover because that is what the consumer will see when

they are stacked in a shop. For example, “50

GREAEST HIP-HOP SONGS OF ALL TIME”, which is the main cover line, is on the left third

of the front cover because that is what will appeal to the reader and it is what will make the

viewer buy the magazine.

LEFT THIRD ANALYSIS

Page 4: Analysing magazine front covers

The magazine’s main image of Hip-Hop rap

artist Jay-Z, looking very serious, sells the

magazine. It tells the consumer straight away that this is who is going

to be inside the magazine. The use of the close up on Jay-Z’s face shows the reader that

he’s a very serious artist. Also the fact that they

use such a drastically big image but then nothing on the cover to say what

is inside makes the reader want to buy it to find out what is inside

about him.

MAIN IMAGE ANALYSIS

Page 5: Analysing magazine front covers

Selling Line

Masthead

Left Third

Main Image

Main Cover Line

Cover Lines Flash

Kicker

ANALYSING MAGAZINE FRONT

COVERS

Page 6: Analysing magazine front covers

The main cover line, usually found on the left third of the front

cover, is used to display the main selling point of the magazine. For example, in this issue

of Uncut magazine, the anthemic rock band

“Oasis”, is displayed as the key feature of the magazine, so is big,

bold letters, they have “OASIS”, to catch your eye and appeal to you

so that you buy the magazine.

This is very effective.

MAIN COVER LINE ANALYSIS

Page 7: Analysing magazine front covers

The kicker, is a sentence underneath a head line, or cover line to describe

what the article, or feature is about. As you can see, underneath the main cover line “OASIS”, there is a sentence “The inside story of their road

to glory”. This is the kicker. It gives the

consumer an idea of what they will be reading about if they bought the magazine. It is used to intrigue the viewer into

buying the magazine. It’s usually quite snappy and

very informative.

KICKER ANALYSIS

Page 8: Analysing magazine front covers

Masthead

House Style

Main Image

Subheadings

Cover Story

Font type

Kicker

ANALYSING CONTENTS PAGES

Page 9: Analysing magazine front covers

The house style is the specific usage and editing conventions followed by writers and editors to ensure stylistic consistency. In the magazine “MOJO”, the house style is that they are always trying to look stylish and new. They do this by the use of the gold and black colour scheme, the slick look, and the image of a upper class man looking very fashionable and stylish.

HOUSE STYLE ANALYSIS

Page 10: Analysing magazine front covers

The cover story, is the story on the front cover, usually the most

important feature in the magazine. In this case the cover story is on

Progressive Rock band “Pink Floyd”. The magazine has given this feature its own section to show how important it is, and how it is such a

big deal. On the front cover, the cover story can be a feature that

sells the magazine. If you like “Pink Floyd” a lot, then you will buy the magazine if it has a big spread on

“Pink Floyd”.

COVER STORY ANALYSIS

Page 11: Analysing magazine front covers

ANALYSING CONTENTS

PAGES

Masthead

House Style

Main Image

Subheadings

Cover Story

Band Index

Flash

Subscription Advertisement

Page 12: Analysing magazine front covers

BAND INDEX ANALYSIS

The band index is something in some music magazines that allow you to search for the name of a band. For example, if you liked Eric Clapton and you wanted to see if the issue you were buying had anything to do with him in it, you could go to the band index, look up E and find out if he was in the issue. If he was, the band index would tell you what page Eric Clapton is on. This comes in very useful if your audience is very wide, it means if they like a variety of different music, then it is easily accessible for them to find the artists they like.

Page 13: Analysing magazine front covers

SUBSCRIPTION ADVERTISEMENT ANALYSIS

The subscription advertisement is used by magazines and newspapers as a way of rewarding loyal customers and presenting readers with a cheaper way to keep reading the magazine. A bargain offer that will sway the reader into buying the magazine more often. For this subscription, they offer a discount from the next issues. They try and draw the reader in by offering good values, and they hope by doing this, that the consumer will carry on buying their product. It is a very effective way to get more readers buying every issue.