Analysing My Film PosterAnalysing My Film Poster

By Liam MeredithBy Liam Meredith

Other Film PostersOther Film Posters

In order to create a realistic film poster it In order to create a realistic film poster it is important to deconstruct existing is important to deconstruct existing posters to see what common features posters to see what common features they all sharethey all share

Picture of main character

Tagline

Billing Block

Production Logos

Main Title

Main Title

Billing Block

Production Logos

Pictures of main characters

Main Title

Picture of main character

Tagline

Billing Block

Production Logos

Title

Billing Block

Production Logos

Tag line

The Actors NamesThe Actors Names

The stars of the films names are displayed above the name of the film. In many Hollywood circles this is considered a great honour and Film Critics argue that it means the actors are bigger than the film itself. Traditionally the ‘bigger’ stars name is on the left. Film posters with no names above the title, or those with more abstract imagery such as cars or explosions, are selling something other than the cast.

The TitleThe Title

The title is portrayed in basic IMPACT font. This is a tactic I have used The title is portrayed in basic IMPACT font. This is a tactic I have used to incorporate the tag line ‘Effortless cool’ showing that there is no to incorporate the tag line ‘Effortless cool’ showing that there is no need for extravagant fonts and colours to display the film. The need for extravagant fonts and colours to display the film. The Producers name is above the title but not as bold as the main title in Producers name is above the title but not as bold as the main title in order to show that the film is more important than who is producing itorder to show that the film is more important than who is producing it

The TaglineThe Tagline

Consider the tag line or catch phrase. A Consider the tag line or catch phrase. A comedy pitch line will be witty or clever. comedy pitch line will be witty or clever. Action films stress excitement and Action films stress excitement and adrenaline. Films based on novels may tout adrenaline. Films based on novels may tout the original book, while films by successful the original book, while films by successful directors or producers may emphasize their directors or producers may emphasize their earlier works. I have simply gone for an earlier works. I have simply gone for an explanatory tag line to again emphasise the explanatory tag line to again emphasise the use of effortless cool.use of effortless cool.

The Release DateThe Release Date

(Inset reads in cinemas soon) This is the film's release date (Inset reads in cinemas soon) This is the film's release date on the poster. Many movie campaigns slowly roll out their on the poster. Many movie campaigns slowly roll out their coverage, and the period of time before the opening may coverage, and the period of time before the opening may clue you in to how the studio wants you to feel. "Teaser" clue you in to how the studio wants you to feel. "Teaser" posters released early in a campaign will often be posters released early in a campaign will often be mysterious or intriguing, intended to entice your curiosity mysterious or intriguing, intended to entice your curiosity without revealing too much. Posters later in the campaign without revealing too much. Posters later in the campaign will be more explicit, possibly revealing details about the will be more explicit, possibly revealing details about the plot.plot.

The Production CreditsThe Production Credits

The production credits are a chance for The production credits are a chance for the Producers and studio to get the Producers and studio to get recognition for the film. Often the public recognition for the film. Often the public will check here to see who else is will check here to see who else is appearing in the film or who composed appearing in the film or who composed the musical score etc.the musical score etc.

CertificationCertification

The certificate of the film is very The certificate of the film is very important as it lets the audience important as it lets the audience consuming the poster whether or not consuming the poster whether or not they are able to go and watch the they are able to go and watch the film. We have followed the BBFC film. We have followed the BBFC classification and given the film a classification and given the film a rating of 15, which also incorporates rating of 15, which also incorporates our target audience of 16-25.our target audience of 16-25.

The Actors ExpressionThe Actors Expression

The Actors expression will often mirror the genre or the The Actors expression will often mirror the genre or the title. If it were a horror film there would be a sense of fear title. If it were a horror film there would be a sense of fear or power depending on whether the character was the or power depending on whether the character was the protagonist or antagonist. The casual look portrayed here protagonist or antagonist. The casual look portrayed here by Sam shows a nonchalant view or a cool expression by Sam shows a nonchalant view or a cool expression thus representing the title.thus representing the title.