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18/06/2015

ANALYSING VISITOR BEHAVIOUR ON FORMSGET THE MAXIMUM BENEFITS FROM YOUR FORMS

Marine Avenel – Digital Analytics consultant

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AGENDA

› Introduction› Business examples

› Contact form› Search form› Order form› Error management

› Basic tagging information › Configuration› Form analyses in AnalyzerNX › Form analyses in Data Query

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INTRODUCTIONMAIN ISSUES AND CHALLENGES

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BUSINESS EXAMPLESANALYTICS FOR ANY TYPE OF FORM

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CONTACT FORM

› Learn about your visitors’ offline and online behaviour› Analyse the visit context

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SEARCH FORM

› Know the most wanted options› Cross with marketing campaigns› Compare the search results with the orders or reservations

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ORDER FORM

› Analyse your goal page in detail› Analyse your visitors’ behaviour on the website before they

requested a quote

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ERROR MESSAGES

› Analyse the most frequent entry errors

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TAGGING AND CONFIGURATIONHOW TO GUARANTEE YOUR DATA QUALITY

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&p=my_confirmation_page&….&f1=[France]&f2=3&f3=20150618

HOW TO TAG YOUR ONLINE FORMS?PAGE CUSTOM VARIABLES

Data sent within the next page hit

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CONFIGURATION

› Access the configuration menu:

DECLARING PAGE CUSTOM VARIABLES

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CONFIGURATION

› Add a new page:

DECLARING PAGE CUSTOM VARIABLES

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CONFIGURATION

› Select your page and add variables:

DECLARING PAGE CUSTOM VARIABLES

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TYPES OF VARIABLES

› Textfi=[PEUGEOT_206]

Results

DECLARING PAGE CUSTOM VARIABLES

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TYPES OF VARIABLES

› ID

fi=2

Reference table:

Results

DECLARING PAGE CUSTOM VARIABLES

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TYPES OF VARIABLES

› Valuefi=12

› Date (yyyymmdd)fi=20150618

› Duration (in days)fi=3

› Country (ISO code)fi=FR

DECLARING PAGE CUSTOM VARIABLES

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FORMS IN ANALYZERNX GET YOUR RESULTS EASILY AND EXPORT YOUR DATA

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FORMS IN ANALYZERNX

› Access the analysis:

› Select your form:

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FORMS IN ANALYZERNX

› Analyse your data:

› Export

results:

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FORMS IN DATA QUERY DISCOVER POWERFUL CROSSES

AND EXPORT CUSTOMISED ANALYSES

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FORMS IN DATA QUERY

› Enter your page name to select the page custom variables:

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FORMS IN DATA QUERY

› Create templates that precisely answer your need, by using:

› Crosses between different dimensions

(sources, page views, page position…)

› Filters

› Segments

› Customised metrics

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ANALYSING VISITOR BEHAVIOUR ON FORMSGET THE MAXIMUM BENEFITS FROM YOUR FORMS

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LET’S TALK DATA!

support@atinternet.com

Marine Avenel