analysis of advert 4

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Page 1: Analysis of advert 4

Although not the most eye

catching part of the advert I still

think this part is quite important.

As it is giving you more

information to entice you to buy

the album. And I think they have

chosen not to make this the first

thing you see because it is

something you want the

audience to remember, and

once the audience eyes have had

time to take everything in, it will

be something they will

remember. It is very centred

linking in with the whole

symmetrical part of the advert,

and the colours are linking too.

Bringing the whole advert in

together.

I think the image is the main thing that pulls you

in to the advert. The model/artist is staring

straight at the camera and I think this makes it

seem as if she is making contact with you.

Drawing you in. The image is very symmetrical,

and I think the contrast of black and white

makes the whole advert very bold, really

making in stand out.

The only colours used are black, white and gold.

And I think the gold is the most eye catching and is

showing the personality of the artist, showing her

as a slightly diva, with the black and gold lips also,

and with her hair etc matching the whole advert,

and showing her as quite a dominant character.

The advert has shown a lot of her personality

throughout it.

By having this fierce and dominant

look it can help relate to her

audience, and give them an idea of

her music. She has a good link

between her image and her music,

while also giving her audience an

image which describes herself,

helping them being able to relate to

her.

I think this is the main

masthead. It has the

largest font, and is in a

different type of font

to the rest of the

writing, making it

really stand out. And

the reason I think they

have chosen to do this

is to make it really

stand out who the

artist is. Making it very

memorable.

Although quite small, there are

advertisement for their record

company. Even though the advert is

all about the artist the artist

wouldn’t be there without the

record label.