Analysis of an existing product – Album Cover.

This image is a mid-shot, this is so that they can include Rihanna and half of her body. The main purpose of this is to show of her figure which attracts the attention of men. However it will attract some women as they will view Rihanna as daring and confident.

For once Rihanna has minimal make up, usually it is flamboyant and in your face however it is subtle, the make up she has used makes her look mysterious ash she has used a dark red lipstick with a red eyeshadow, red has the connation's of danger and maybe that is the reason for the choice in colours.

They have used a basic white background because it was easier to edit the picture on, also if there was a background it would change the focus of the album cover.

Rihanna has a tattoo under her breast, this is very unusual however she has used a mid-shot so that She can show of her tattoo.

The album is called unapologetic, this means not acknowledging or expressing regret. This shows that she has used a word that ties in with the theme of the magazine. The font used is serif because it is very curly however there is an element of san serif.it is very typical of women to use this font as they find it more aesthetically pleasing. They have used two different colours black and white, this makes it seem like its good verses evil. Which ties in with the name of the album .

This album cover is considered to be R&B. Typical iconography would be small amounts of jewellery. This conforms to the typical conventions as she has on 2 very small chains. One is a small necklace which shows elegance and the second is a body chain which goes around her breast to accentuate them.

Rihanna is looking directly in to the camera which makes it seem as if she is looking at her audience. This is known as direct address, the use of direct address is to make the consumer feel closer to the artist as they are giving the good eye contact.Rihanna has short hair, this is very unusual of her as she tends to go for longer hair.

In the bottom left corner of the album, there is a parental warning sign, this is because of the amount of swearing-in which the songs contain. This is a legal requirement and if there is swearing in my song then this will be extremely necessary to have their.

It is black and white because it stands out more which means that it is not hard to miss upon purchase.