ANALYSIS OF COMMUNITY CAMPAIGNS LUCAS POWELL

BALDOCK NEEDS A SKATE PARKMethods of promotion

Social networking sites are used everyday all over the world. So if you want to get your ideas noticed they are the way forward. This campaign made a Facebook page which already has people asking the question why there isn’t a skate park in Baldock.

Before and after

Well having got people talking about it they have not got the right people talking about it yet. So who knows what will happen.

Aims of the campaign

The aims are to get a skate park built in the area of Baldock as too many people complain about skaters, BMX’s and people with scooters using benches and other things for tricks while riding around. So by having a skate park no one can complain about them.

Target audience

The target audience would for people who enjoy and do board and bike sports. Which would mainly be teenage boys around the age of 11 to 17. Though it would be also for people who have the power to make something like this happen.

Examples of product

All the they would want would be something like a small skate park shown in the picture at the top.

How successful it was

Nothing has happened yet but that could all change.

BALDOCK NEEDS A SKATE PARK

BALDOCK NEEDS A SKATE PARK

Persuasive techniques

They have made a video which expresses the need they have for a skate park to be built in Baldock. It features a lot of people which fit in to there target audience.

How it specifically speaks to it’s target audience

Well on there Facebook page they will always make a status now and again on what’s going on and how close they are getting towards there goal.

SAVE RURAL BALDOCKMethods of promotion

This campaign has a twitter account with 138 followers which means there are other people which support this campaign and that they can get in touch with those people. Also they can show there followers reasons why this campaign is important.

Before and after

The council are planning to build 419 new houses in Baldock which is meant to be one the most beautiful places in the town. They still have not built them yet which means this campaign might be doing well.

Aims of campaign

The aims of the campaign is to not let the council build new houses on this bit of rural land. This is because it could cause all sorts of problems for Baldock.

SAVE RURAL BALDOCK

Target audience

The target audience would be anyone who lives in Baldock and/or is concerned about rural parts of England being destroyed and built so more people can live there.

Examples of products

At the top of the slide there is a picture of what they are planning to do with rural Baldock. Site 2 and 3 is where they would like to build.

How successful it was

Well the council still haven’t built the houses yet so they might be listening to what the people want but no one is sure yet.

SAVE RURAL BALDOCK

Persuasive techniques

They post pictures on there twitter accountant of the rural bit of land and what is going to happen to it if they build on it. This makes the audience think that the council is ‘destroying’ Baldock in a way and that there only doing it for the wrong reasons.

How it specifically speaks to it’s target audience

They say ‘there destroying your town’ and this makes it more personal between the writer and the reader and makes the audience think what there doing to not let this happen.

FRIENDS OF THE EARTHMethods of promotion

On there website they have lots of different stories from all over the UK about the climate and how everything is changing and that how we can stop it. They use a lot of persuasive techniques.

Before and after

The environment is one of the most talked about topics from all over the world and personally I don’t think there will ever be an ‘after’ for the environment and the same for this campaign and all the others.

Aims of campaign

The aim of the campaign is to make the UK and the rest of the world to be more eco friendly and to think about the earth and what we are doing to it.

FRIENDS OF THE EARTHTarget audience

The target audience would be everyone as they want everyone to think about what there doing to make the environment better.

Examples of products

In Berkshire the council were going to build wind turbines that don’t actually work as they are powered by diesel engines and not the wind as there isn’t enough. So in the long run they are making the environment worse and wasting money. So friends of the earth got involved and stopped it.

How successful it is

The campaign have numerous success’s of helping the environment. Though on the other hand you have a lot of campaigns like Friends of the earth doing a lot of work to help the environment but what good is it if you have cities like Las Vegas and Tokyo light up every night.

FRIENDS OF THE EARTH

Persuasive techniques

They have a lot of ways of people to get involved and help out and they put it all over the website and make you feel bad for not doing any thing.

How it specifically speaks to it’s target audience

By having all the different ways of how to get involved on the website it makes it fells like there just talking to you and no one else and that no one but you can change the environment.

CAMRA NORTH HERTS Methods of promotion

They help out local pubs around Hertfordshire and give them tips on choosing the right ale to serve and the wrong ale. They also believe in British brewed ale which is good as a lot of people these days believe strongly in using British products instead of other ones from abroad.

Before and after

They are also throwing beer festivals around Hertfordshire to gain more followers and more and more people are joining but they still have a way to go until all pubs in Hertfordshire follow there beliefs.

Aims of campaign

There main aims are promoting real ale, cider and perry and the traditional British pub.

CAMRA NORTH HERTS Target audience

There target audience would be people over the age of 18 as that is the age you have to be to dink alcohol. It would also be for mainly men as ale is portrayed as a ‘man’ drink and might be for older men.

Examples of products

They have UK camra beer festivals and participate in other local beer festivals and promote them. They also have a thing called local pubs week where they raise the profile and importance of local pubs in the community, encourage anyone to use local pubs more often and encourage pubs to make events during the week to entice more trade.

How successful it is

They do encourage more pubs every week but there still a lot of pubs that do not follow the same beliefs as camra as it saves them money using other alcohol imported from other countries.

CAMRA NORTH HERTS

Persuasive techniques

They use the fact that a lot of pubs are closing down due to not a lot of people using them, this means that a lot of people loose there jobs, which as this is bad as there is not a lot of other jobs out there. So by saying that there, in the long run, saving peoples jobs they gain a lot more people supporting there campaign.

How it specifically speaks to it’s target audience

They promote a lot of events that there target audience would be interested in and they also use sport a lot as there target audience is older men and they gain there attention more if they incorporate something they are interested in.