analysis of customer requirement fulfillment process at hval

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    OperationsOperationsManagement AtManagement At

    HVALHVAL

    Arijit MitraArijit Mitra

    Inderjit SinghInderjit SinghMridulMridul

    SharmaSharma

    Rahul RaiRahul Rai

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    HVAL

    Formed in March 2000

    Manufacturing Axles & Axle parts for Medium & HeavyCommercial vehicles

    B2B Entity

    Capacity of over 3.6 lakh axles per annum.

    &VAL in M HCV Indianndustr &VAL in M HCV Tata MotorsLtd

    Meritor,Tongil,Steyr

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    PRODUCTS OF HVAL

    LIVE FRONT AXLE REAR AXLE

    NORMAL FRONT AXLE

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    . (S Aich AGM Planni

    .AJamaiyar

    ( )COO.G Ahuja( )CFO

    . .P KChoudhury

    ( .)DGM Engg

    DHBUFABURABUPPCHR and BES. &Matl ADD&CQ CM

    . . (A B Lall CEO HVAL and)HVTL

    BUSINESSUNITS

    Organizational Chart

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    ROCESS PLANNING

    TRATEGIC CAPACITY PLANNING

    / .PE RA TI ON S AG G P LA NN IN G

    UPPLY NETWORK PLANNINGORECASTING AND DEMANDMANAGEMENT

    MANUFACTURING SERVICESLOGISTICS

    .ATL EQUIREMENTSPLANNING

    RDERSCHEDULING

    APACITYPLANNING

    DISPATCHING

    /H RECEIPTLANNING

    AILY ORKFORCESCHEDULING

    IDEAL PROCESS FLOW DIAGRAM

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    ENTERPRISE PROCESS MODELENTERPRISE PROCESS MODEL

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    HVAL PROCESS MANAGEMENTPYRAMID

    VisionMissionore ValuestrategicDirectioneader System

    S tr a t

    e g ic L

    e v el

    I m pl e m

    e n ta t i

    o nL e v

    e l

    B u si n

    e s sL e v

    e l EVEL 1

    EVEL 2

    EVEL3

    PM 9 Top level processesPM 9 Top level processes

    +PM 40 sub processes

    NPI

    Infrastructure creation and maintenance

    Finance

    ,Vendor mgmt material and logistics,HR Legal and Admin,Production QA and maintenance Customer support

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    VALUE CREATION SYSTEM

    SUPPORT SYSTEM

    EMAND CREATIONCustomer requirement determination

    DEMAND FULFILLMENTPRODUCT

    DEVELOPMENTPROCESS

    PRODUCTION AND

    DELIVERY PROCESS

    AFTER SALES AND

    SUPPORT PROCESS

    ,Expectations StatutoryRequirements

    uman Resource Mgmt Finance and budgetinga ci li ty an d E nv iro nm ent M gm t

    LEA

    DE

    RSHIP

    SYST

    EM

    . &Devbudgeting of.NPI prod Plan

    &MonitoringExecution of

    NPI Project

    .Prod Design.and Dev

    ProductionPlanning

    Manufacturing

    Maintenance

    Vendor Management

    . Warranty Mgmt

    .Spare Parts Mgmt

    Customer Complaint

    .mgmt

    1

    23

    6

    5

    9

    d i liP N 5 P d i & D li

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    Process No. 5: Production & DeliveryProcess No. 5: Production & DeliveryProcessProcess

    SUB PROCESS NOSUB PROCESS NO SUB PROCESS NAMESUB PROCESS NAME OWNER DEPT.OWNER DEPT.

    5-015-01 Production, Planning & SchedulingProduction, Planning & Scheduling PPCPPC

    5-025-02 Produce aggregates and componentsProduce aggregates and components Central Quality and MaintenanceCentral Quality and Maintenance

    5-035-03 Maintenance of machines and equipmentMaintenance of machines and equipment Central Quality and MaintenanceCentral Quality and Maintenance

    5-045-04 Selection and development of VendorsSelection and development of Vendors Materials & ADDMaterials & ADD

    5-055-05 Part Development ProcessPart Development Process Materials & ADDMaterials & ADD

    5-065-06 Procurement processProcurement process Materials & ADDMaterials & ADD

    5-075-07 Vendor Performance Monitoring & Improvement ProcessVendor Performance Monitoring & Improvement Process Materials & ADDMaterials & ADD

    5-085-08 Vendor Rationalization ProcessVendor Rationalization Process Materials & ADDMaterials & ADD

    5-095-09 Performance ImprovementPerformance Improvement Materials & ADDMaterials & ADD

    5-105-10 Process Design & ImprovementProcess Design & Improvement EngineeringEngineering

    5-115-11 Manage SafetyManage Safety COOCOO

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    ROCESS PLANNING

    TRATEGIC CAPACITY PLANNING

    / .PE RA TI ON S AG G P LA NN IN G

    UPPLY NETWORK PLANNINGORECASTING AND DEMANDMANAGEMENT

    MANUFACTURING SERVICESLOGISTICS

    .ATL EQUIREMENTSPLANNING

    RDERSCHEDULING

    APACITYPLANNING

    DISPATCHING

    /H RECEIPTLANNING

    AILY ORKFORCESCHEDULING

    IDEAL PROCESS FLOW DIAGRAM WITH EPM

    -01

    - -04 to 5 09

    -01

    -10

    -01-01

    &aken care of by HR B

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    HUMAN RESOURCE( )PSD

    ENGINEERINGRESEARCH

    CENTRE

    NEW PRODUCTINTRODUCTION

    PRODUCTION&PLANNING

    CONTROL

    AUTODEVELOPMENT

    DEPARTMENT

    MATERIALS

    DHBURABUFABU

    SPIG

    MASTERPRODUCTION

    SCHEDULE

    MANPOWER

    MRPINBOUNDLOGISTIC

    DISPATCHepartmentepartmentInteractionsnteractions EW PRODUCTEW PRODUCT EGULAREGULARPRODUCTRODUCT

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    PRODUCTION PLANNINGCONTROL

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    PPC Structure

    ( . )AGM R P Singh

    MI M2 M3

    SUPERVISIORS

    E Grades Temporary Grade

    - ( )TM2 TM3 Manager Grade

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    ,ay plan from TML PPC Jamshedpur& ( . .)Confirmation from ADD Material dept and Production Dept 9 to 10 a m ( All aggregate PPC meeting at TML to freeze schedule for next day This is c

    ( : . )Production meeting at HVAL 3 30 p m to freeze the productioProductionDispatch for all customer

    - (day plan process For only)amshedpur Plant

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    ( ) -from TML Vehicle level on 26 27th of previous month (Order transferred at axle level Two sub part DOMESTI

    ,Circulation of the requirement to ADD Material and CO( - )etting information from Material for deciding the priority Confirmation of 4 5 Days( ) ( , , )nt final to every department HR Quality Production etc

    (onthly Process Common to all)ustomers

    ( - )Orders Received at the Vehicle Level 18 19 Models

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    Demand Forecasting

    Method of forecasting: Done by Tata Motors. Mainly experience from the past sales and datagiven by Sales and Marketing

    Error in forecasting: Cost is born by Tata Motors, so they take care of. Demand is Dependentin nature.

    Demand sources Tata motors (Jamshedpur, Lucknow and Pune)

    Spare parts,

    Vehicle factory Jabalpur (Defense),

    Telcon

    Dutch Lanka Trailer.

    Key Points Bullwhip effect is not considerable as less number of parties are involved in the supply chain

    Demand of vehicle is cyclical. It increases in Jan to March and decreases from April to June

    Cyclical component: model based. Overall it is cyclic

    HVAL is answerable to Board if they are not able to meet the demand.

    Inventory Audit is done on daily basis.

    Lucknow-Bucket Plan (May be for a week)

    Spare parts (Monthly Plan)

    Seasonality factors: Yes, some bonus in some season

    Random variation: Taken care at the time of release

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    Planning strategy: Determined byPSD, Dominantly chase

    Backordering cost: Indirect cost isthere. HVAL is answerable to board.

    Inventory control: PPC isresponsible for the FG inventory.

    Inventory calculation: Manualaudit and SAP.

    D A ILY P LA N

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    D A ILY P LA N

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    MONTHLY PLAN

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    AUTO DEVELOPMENTDEPARTMENT

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    ( )List given by NPI BOMalong with design

    documents

    Categorization from( , ,BOM given by NPI A B C

    -Requirement sent to 3 4suppliers with documents

    and quotation asked

    ,Quotation if obtainedsent to Price panel for

    .estimation of cost acc ToZero Based Costing

    Negotiation ofsupplier with price

    panel

    OK?

    NO

    YES

    PO released

    ,Sample with FMEAProcess flow diagram

    .etc from suppliers

    QA checking of sample

    with all documentsOK?

    NO

    YES

    Again sample has tobe given by supplier

    PPAP lotdemanded

    Inspectionby SQIG

    OK?YES

    Rejected

    Ownershiptransferred to

    .materials deptfor regular

    supply

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    Supplier Selection basis:

    Quality (both for new and regular part)(% of Rejection)

    Cost (both for new and regular part)

    Capability (both for new and regular part)

    Delivery time (for regular part)

    Requirement of documents from suppliers

    Inspection Check

    PFP

    Control Plan

    Failure Mode Effect

    Metallurgical grain flow report

    Commitment Inventory Category

    A- Inventory up to 10 days

    B- Not expensive, inventory up to month

    C- Low value items, up to 3 months

    Key Points

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    MATERIALS DEPARTMENT

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    ERC

    NPI

    PPC

    Demandschedule

    NEW

    REGULAR

    ADD

    Aggregate

    Part

    Source,Yearly

    &monthlyDaily schedule

    for supply

    Follow up withsuppliers

    Supply tostore

    OK?

    NSPECTIONY SPIG( )A

    NO

    YESSupply toProduction line

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    Inventory control

    11 days inventory is being kept by Material dept. Value based Inventorysystem.

    Basis of the 11 days:Geographic location

    Cost of part

    Lead time Shelf life of the material

    Order quantity/volume

    Key Points Generally 6 vendors are kept for each component

    5-10% extra order

    For local vendor, JIT concept is applicable.

    MRP Structure: SAP is used

    Placing order: Price panel and Materials dept. jointly take decision

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    PRODUCTIVITY SERVICEDEPARTMENT

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    PROJECT

    NEW PROJECT REGULARPROJECT

    PROJECTED VOL OF PRODUCTION( ) WITH VARIATION

    MANPOWER CALCULATED AS PER(STANDARD FOR THE VARIATION

    )ALSO

    ARRANGEMENT OF MANPOWER

    PLANNING

    MANPOWERREQUIREMENT

    ASSESSMENT BYPSD

    ARRANGEMENT OF MANPOWER

    Demand fromproduction

    OK

    YES

    NO

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    Recruitment: From employment exchangesand local diploma colleges (Students from ITI,ITDR)

    Operators pay decision:

    Productivity Index of the company

    Quality Index of the company

    Safety Index of the company

    EBIT of the company

    Calculation: Payment = Fixed payment + Variable payment

    Variable payment = f (Productivity Index of thecompany, Quality Index of the company,Safety Index of the company and EBIT of the

    company).

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    SCORECARD ASSESSMENT

    DIVISIONAL HEADFEEDBACK

    ,PSD HR AND DIVISION HEADREVIEW

    FINAL GRADING

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    Key Activities:

    Audit for document adherence (Mainly for NPI, ERC andQuality Department) as per the guidelines of TataBusiness Excellence model

    Supplier quality Assurance (at the supplier end)

    Quality inspection before sending to assembly line

    Pre-dispatch inspection of the finished product

    Statistical process control:

    DFMEA and PFMEA Flow chart

    Run Chart

    Pareto chart

    Fish Bone diagram

    Check-sheet Opportunity Flow diagram

    Process control chart

    Quality at supplier end:

    Zig and fixture quality (critical dimensions checking)

    Process capability of supplier

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    Quality Assurancedepartment

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    An example of Quality ControlProcess

    Failure

    Fish Bone diagram

    DFMEA/PFMEA

    Root cause found (if it is criticaldimension related)

    Process control chart used tostandardize the design/process

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    New Product Introduction

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    Different types of project Handled byNPI

    /Existing Regular

    Mix and Match

    ProductImprovement

    Green Field

    ow ost High

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    Maintenance

    dopted Nakajima s TPM model mplementation at the PlantLevel uarter Kaizen program PM Manual EE measurement

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    Operational Strategy

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    Technology Management

    Outsourced to Tata Technologies Limited.

    Critical Technologies are as follows

    Digital manufacturing technology (Delmia) Pro-E for computer aided Design Product lifecycle management software System Application Product (SAP) Software for Design and Analysis (Gear Engineer Pro, MS

    Nastran, LS Diana etc.)