This digipak is very simple, but would

also be affect for its target audience.

The colour used are very innocent, and harmless. Which

says something about the kind of music on the album. By

having quite neutral colours you expect something quite

calm and soothing helping to advertise the kind of music

which would be on the album.

I think the reason the album cover

does not have any images of the

artist is because the artist wants to

whole album to be about the

music and not them. This could say

a lot about the artist and the

music. Showing that is could be

very meaningful and emotional.

Especially with the rose in the

background, and flickering light

images.

There is a reasonable

amount of writing on the

digipak. To help give

information about the

artist and the kind of

music. To help the

audience understand

what the songs are about

and what other work the

artist may have done. It

helps advertise the album

in a very subtle way, once

your eye have moved on

from the images, which

are used to quickly draw

your attention in.

Everything on the album cover is giving the audience an

insight on what could be on the album, and the digipak is

very calming, already helping to attract their audience. As

this is what their kind of audience would be looking for.