Analysis of DigipaksSimran Kalsi

Analysis of Rihanna - LoudFront Cover

• The most noticeable thing on the front cover is the picture used of Rihanna. This picture is a close-up, which is a common convention of pop artists, and this image focuses on her facial expression. Her make up and facial expression are very erotic, as she is looking down and her mouth is ajar. This could suggest that her songs on this album are sexual. The image will attract both male and females, the male gaze will be attracted to her looks and provocativeness of the image. Her red lipsticks match with her red hair, as her lips are the brightest thing on the page we are instantly attracted to them, following her hair. Red has connotations of lust, desire and passion, this could signify the type of artist and music she produces. Rihanna is looking down, instead of directly into the camera, this shows that she also has a vulnerable and insecure side.

• ‘L O U D’ is the title of the album and is spread out across the width of the page. Even though the font is very simple and thin, the name is still eye catching. The title attracts the audience as it stands out well against Rihanna’s red hair. As the lettering is tall it could signify she is at the peak of her fame and is well-known.

• The artist’s name is not on the front cover of the album, which shows her star image. It shows she is well-established in the music industry as people will be able to recognise her without even having to see her name on the page. Also as she is not making direct eye-contact with the audience in this image, this once again shows her popularity.

Analysis of Rihanna - LoudBack Cover

• The back cover consists of an image of Rihanna as well as her track list and barcode. The colour of the back cover is a much softer tone of red, which gives it a more relaxed ambiance, compared to the front cover which is much bolder and vibrant.

• The typography on the back is the same as the font of ‘L O U D’ on the front cover. By keeping it the same it shows consistency and the font is easily readable for the audience.

• Rihanna is shown to be looking down once again in the picture on the back cover and the image used is a long-shot, which allows us to see her body position. The image suggests that she has been heart-broken and some of the songs will relay this as she looks vulnerable in this image used. However, the image is also provocative by her clothing as she is wearing a short white dress, white has connotations of innocence and purity.

Analysis of Rihanna - LoudThe Disk

• The image of a pink rose covers the whole of the disk. The disk suggests the album is feminine as the image is of a large rose and in the colour pink, which is a colour stereotypically related to females.

• By using the colour light pink it has connotations of adoration and love, which follows the theme on the front and back. The colour also compliments and contrasts well with the bright red on the front and more subtle red on the back. Bright colours are a common convention of pop genre, and Rihanna has followed this convention on her digipak.

• The font is similar to the one on the back and front, which once again shows consistency. As the text is positioned together is comes across as neat and the titles of the song are around the edge of the disc, which makes it stand out.

Analysis of Rihanna - LoudColour Scheme

The colour scheme is kept very consistent throughout the digipak. Red is the main colour used which is a bright bold colour, which stands out. She also used the colours pink and white, all three colours give a sexual, lustful and romantic feel to the digipak. By using bright red, as well as her hair and lips being bright red, this links in with the album name ‘Loud’ as bright red is very vibrant and bold.

Analysis of Selena Gomez – For You Front Cover

• Selena Gomez’s name is the most noticeable factor on the page. It is the largest font on the front cover and in capital letter, meaning it will be eye-catching if it was sitting on a shelf in a shop. People will be drawn to it by the boldness of the font. She has placed her album name at the bottom of the page, which is also in capital letters. This font is easily readable and will be easily seen by the audience. The font colour is two-toned as it gradually goes from orange to pink, this could suggest there are two moods and feelings within her album and the songs.

• A close-up of Selena Gomez has been used, she is standing on the side showing off her side profile. She is looking down in the image, which suggest vulnerability and coyness, as the album name ‘For You’ suggests its for someone special to her. The image doesn’t show Selena’s face properly, but from what we can see is that she doesn’t have a lot of makeup on and her hair is in a messy bun, which shows she is simple and is naturally pretty. This will attract her fans as it shows her to be genuine as she is not hiding behind a face full of makeup.

Analysis of Selena Gomez – For You Back Cover• Selena Gomez has kept the same colour scheme on the back with the colour

scheme on the front. There is an image of Selena looking directly into the camera, where as on the front she is shown to be looking down. By looking directly at the audience it helps the audience to connect with her better. The image is the same colour as the text, orange and pink, which relates her to the songs on the album and to the album itself. This image will attract the male gaze as her mouth is slightly open and she is directly making eye contact, this image comes across as alluring and suggestive.

• The font on the back is large and in capital letters, which matches the font on the front cover. This typography makes it easier for the audience to see and read the text on the back cover. The colour of the font is the same as the front, two-toned, which shows consistency and professionalism. The text is alongside of the picture, which fits in well with the image and looks stylish.

Analysis of Selena Gomez – For You

Colour Scheme Colours such as pink, orange and black have been

used on Selena Gomez’s album. The colours reflect the genre of music and the type of mood the songs within the album consists of. Pink and orange are quite vibrant and warm colours which connote power, love and femininity. As the text is in two colours, this could show the contrast between the songs, some being up beat and girly whereas the other being lustful and sexual.