analysis of fitness industry
DESCRIPTION
TRANSCRIPT
![Page 1: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/1.jpg)
Analysis of New Zealand’s Fitness
Industry
![Page 2: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/2.jpg)
Situation
Bill and Shirley of Fit’ n’ Well fitness centres wish to expand into New Zealand, however are unsure of the business environment
![Page 3: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/3.jpg)
N.Z Fitness Industry
Environment
Before we make any decisions, wewould first have to take intoconsideration these factors......
![Page 4: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/4.jpg)
Obesity
![Page 5: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/5.jpg)
People are choosing a more cheap and easy option, Fast Food
![Page 6: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/6.jpg)
Resulting in nearly 63% of N.Z adults and 29% of children are
at risk due to weight
27%
36%
37%
Adult Weight
Obese OverweightNormal
8%
21%
71%
Children Weight
Obese OverweightNormal
![Page 7: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/7.jpg)
Recession
![Page 8: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/8.jpg)
Due to the recession, it is assumed to decrease membership sales.....
![Page 9: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/9.jpg)
However according to most gyms, they seem to be reasonably unaffected
“Have some of our gym members had to make some cut backs? Yes! Absolutely! But NOT at the expense of sacrificing their gym memberships.”
Mark WoodgateOwner and Fitness Director of Body Blueprint Personal
Training
![Page 10: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/10.jpg)
Home Fitness
![Page 11: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/11.jpg)
In today’s modern society, not many people have the time to go to gyms, so they are turning to other forms such as......
![Page 12: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/12.jpg)
Home fitness DVD’s and Electronic devices such as Wii Fit and iJoyRide
![Page 13: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/13.jpg)
Competition
![Page 14: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/14.jpg)
New Zealand has over 700 listed gyms such as Les Mills, Club Physical and Contours
![Page 15: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/15.jpg)
Recommendation
After taking these into consideration, I would recommend that Fit’ n’ Well not
to expand into New Zealand and continue operations in Australia.
![Page 16: Analysis of Fitness Industry](https://reader034.vdocuments.net/reader034/viewer/2022051515/54c7a83d4a795949798b45e0/html5/thumbnails/16.jpg)
Reference•http://www.improve-your-fitness.com/images/1_gymEmpty.jpg•http://www.mrvintage.co.nz/site/mrvintage/images/large/CartoonNZ_Mens.jpg•Sample Pictures, Windows Vista Home Premium•http://upload.wikimedia.org/wikipedia/en/c/c2/Peter_Griffin.png•http://www.cowsfrommywindow.com/blog/wp-content/uploads/2009/04/mcdonalds-logo2.jpg•http://www.stirrindirtracing.com/images/Burger%20King%20Logo.jpg•http://mymalaysiainfo.com/service/fast-food-malaysia/Pizza_Hut_Logo_Color.gif•http://www.chsnc.org/a_events/Corporate%20Page/wendys_logo2.jpg•http://www.kidney.org.au/assets/images/Partner_logos/KFC%20Logo%20High%20Quality.jpg•http://www.balloonsoverwaikato.co.nz/images/143230_DominosLogo.jpg•http://www.showallads.com/Investment/images/money.jpg•http://images.clipartof.com/small/29760-Clipart-Illustration-Of-A-Red-Arrow-Curving-Downwards-With-Bar-Graphs-Showing-A-Decrease-On-A-Grid-Surface-And-White-Background.jpg•http://twitter.com/account/profile_image/bodyblueprint?hreflang=en•http://www.fitnessexperts.com/img/927-w-model.jpg•http://i1.trekearth.com/photos/72335/145_en_a4.jpg•http://www.amazon.com/gp/product/images/B00009V7PY/ref=dp_image_0?ie=UTF8&n=130&s=dvd•http://www.amazon.com/gp/product/images/B001AYWY6I/ref=dp_image_0?ie=UTF8&n=130&s=dvd•http://www.amazon.com/gp/product/images/B001F12ISU/ref=dp_image_0?ie=UTF8&n=130&s=dvd•http://blog.brentb.com/wp-content/uploads/2009/04/wii_fit.jpg•http://www.healthyback.com/product-images/333.gif•http://commons.wikimedia.org/wiki/File:Foul_pankration_BM_VaseE78.jpg•http://www.lesmills.co.nz/gfi_photos/Les%20mills%20logo%C2%A0red9.jpg•http://www.steelers.co.nz/assets/clubphysical.jpg•http://www.wotzon.com/logos/1001180_Logo.jpg•http://blog.beliefnet.com/moviemom/thumbs%20down%20col.gif•http://www.common-sense-diet.co.uk/uk/images%5Ctick.gif•http://wwp.greenwichmeantime.com/time-zone/australia/_derived/_txt_australia-map.gif•http://upload.wikimedia.org/wikipedia/commons/thumb/a/a2/X_mark.svg/525px-X_mark.svg.png•http://www.adura.us/aplv/panek/images/NewZealand-map.jpg