analysis of market share of ‘vanity’
TRANSCRIPT
Analysis of market share of ‘Vanity’ in Domestic market
Presented by:Priya Rani
Regd.No.2020070407Roll No.44(G)
Chair Person: Reporter: Jyoti Jasdeep Kaur Regd.no.2020070312 Regd.no.2020070498Roll No.45 Roll No.46
SIGNIFICANCE OF LOGO
The “Flame” signifies growth i.e. growth of the company along with each and every individual associated with it whether he/ she is a worker, an employee, employer, shareholder and customer.
The “Stick” symbolizes cotton that is basic raw material for the core product of Vardhman.
The “V” stands for the Vardhman Group.
ABOUT VARDHMAN……..
Vardhman is a major integrated textile producer in India. The Group was setup in 1965 at Ludhiana, Northern India. The Group recorded a turnover of Rs.2210 crores (about US$ 500 million) in FY 2007-08. The Group portfolio includes manufacturing and marketing of Yarns, Fabrics, Sewing Threads, Fibre and Alloy Steel.
THREAD OVERVIEW
In India, Vardhman is synonymous with threads. Not just threads for clothes, but for wallets, hand bags, suitcases, shoes, tents, industrial applications and even kite-flying.
Reputed manufacturers and buying houses prefer Vardhman because of its commitment to quality and service. The company fulfils IS/ISO
9001:2000 requirements and the products manufactured are azo free.
COMPANY PORTFOLIO
Sewing Thread: Vardhman is the second largest producer of sewing thread in the country. The sewing thread manufacturing capacity is being expanded from present 17 tons per day to 22 tons per day in its sewing thread plants located at Hoshiarpur, Baddi and Ludhiana. Sewing threads contributes 12 percent of the group turnover.
VARDHMAN ON WORLD MAP
BANGLADESH U.K. RUSSIA
INDONESIA SAUDI ARABIA ISRAEL
CHINA SINGAPORE ITALY
CANADA USA SRI LANKA
JAPAN COLOMBIA VENEZUELA
SPAIN KOREA EGYPT VIETNAM SWITZERLAND NEWZEALAND
GERMANY MALAYSIA GREECE
MANUFACTURING & DISTRIBUTION NETWORK
HOSHIARPUR DELHI INDORE MALERKOTLA KANPUR KOLKATA CHANDIGARH PATNA MUMBAI LUDHIANA MANDIDEEP BANGLORE BADDI AHMEDABAD CHENNAI BATHINDA BARUCH TIRUPPUR
CUSTOMERS
STEEL: Telco, Ashok Leyland, Maruti, Hindustan Motors, M&M, Escorts, Toyota etc.
FABRIC: GAP, Banana republic, Ann Taylor, Espirit etc.
YARN: Arvind Mills, Ginni International, Rolex, OCL etc.
SEWING THREAD: Duke, Sportking, Octive, Neva Garments etc.
COMPETITORS
Arvind Mills Indo Rama SyntheticsAlok Industries Welspun IndiaThread India Abhishek IndustriesSunrise Oswal IndustriesMalwa Madura CoatsCentury Enka Rajasthan Spinning Co.Raymond India Garden Silk MillsNahar Spinning Mills
VANITY-THREADING THREAD
OBJECTIVES OF THE STUDY
To know the market share of ‘vanity’ in domestic market. Customer satisfaction level for ‘vanity’. Are promotional schemes attracting customers? Find out the untapped area.
ABOUT ‘VANITY’
Vanity was launched in the year 2003 as a specialist eyebrow threading thread.
KEY FEATURES: India's only specialist eyebrow threading thread. Made of the finest quality cotton on state of the art machines. With anti-bacterial treatment which protects your skin from any kind
of allergy or infection. Good elasticity to withstand stress during usage. Uniform structure of the thread makes it smooth over skin surface. Vanity is available in an attractive box pack of 10 spools. Each pink
colored spool is also individually packed in a box.
RESEARCH METHODOLOGY
Primary data- Questionnaire Secondary data- Company websites
ANALYSIS
Ques.1 Which brand is being used for threading?
5149
0
20
40
60
80
100
%age
Vardhman
Coats
Ques.2 Thread is purchased as bulk or loose packs?
71
29
0
20
40
60
80
100
%age
Bulk
Loose bulk
Ques.3 Source of purchasing thread
25
8
67
0
20
40
60
80
100
No.ofparlours
B.Parlours
Dealers
Delivery Man
Ques.4 Response about Vardhman thread.
2614
29
0102030405060708090
100
%age
Long lasting
Better results
Easily available
Good quality
Ques.5 From how long time parlours are using these threads?
125310919
2518
0102030405060708090
100
vardhman coats
zero-two
two-four
four-six
more than six
Ques.6 Satisfaction level of using Vardhman thread.
41
10
0
10
20
30
40
50
60
70
80
90
100
satisfectionlevel
Yes
No
Ques.7 Are promotional schemes beneficial for customers?
22
78
0
10
20
30
40
50
60
70
80
90
100
%age
Yes
No
CONCLUSION
Although the market share of Vardhman is more but there is subtle competition from Coats.
Customers are not much aware of availability of the thread ‘Vanity’ in market. They are also unknown about the features of the thread.
The terms and conditions and delivery service has been found to be better in comparison to competitors.
The compatibility between dealers and company has proved to be conductive for promoting the sales of eye brow thread in comparison to its competitors.
LIMITATION
There was such a wide area. So, it was not easy to cover the whole area for survey.
Some beauticians were not willing to give their views about the thread.
Some beauticians were not aware of the thread ‘Vanity’. So, it was difficult to make them aware of the product individually.
RECOMMANDATION
Customers are not aware of the thread eye brow thread ‘Vanity’. So, company must do some seminars, provide print ads and some other promotional schemes to the customers so that they may be more aware about the thread
Company must also improve the quality of the thread so that customer may be satisfied from the quality of the thread.
There should be a proper way of marketing of the thread. Price of the product should be reasonable. So that customers
may easily purchase it.
COMPANY’S SITES
http://www.vardhman.in/about_vardhman.asp http://www.vardhmanthreads.com/
eyebrowthreading.html http://www.vardhmanthreads.com/tailoring.html http://www.vardhman.in/
investor_financialperformance.asp http://www.vardhman.in/overseas_overview.asp www.amefird.com
I learn a lot about how to analyze the market……….
Customer’s level of satisfaction…………
THAT’S ALL WHAT I HAVE DONE FROM MY SIX WEEKS TRAINING……………………………………
THANK YOU
