analysis of medical websites suggestions for updation of delhihomeo.com dr. deepti chawla
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Summary of review
Select sites reviewed: Hospitals (like John Hopkins & Mayo Clinic) Societies like (British Homoeopathic Association & Faculty of Homeopathy) Government websites (NHS of UK)
The objectives of above websites is similar in nature to the objective of the DDH website. They cater to :
Practitioners Patients Functional / Departmental Audience
The content is clearly de-markated for the multiple audience groups.
Channels & Content: Most websites reviewed are very topical and rely heavily on fresh content to retain appeal
Visual Appeal: Most medical website are well spaced out, with white background and soft palette of colours like blues &
green All of the websites use appealing visuals Websites are very light and load in under 2-3 seconds including visuals and some use flash
Salient features of the websites are attached
NHS of UK• Very patient friendly site
• Clean design with lots of visuals
• Important features:
• Find Services- A feature designed to help patients locate the practitioners , hospitals and dispensaries based on the pin code / location
• Medical Advice based on symptoms
• Health A-Z – Excellent feature, for common 750 ailments
• Other features:
• News & Headlines
• Blogs for discussions
Mayo Clinic• Very patient friendly site
• The blue & green combination is very appealing to the eye and gives a professional yet patient friendly appearance
• Very similar in content to the NHS website, however, sections not crisply defined.
• Important features:
• Newsletter
• Description of tests & procedures
• Links for Health information, Medical Services and Education & Research.
British Homoeopathic Association
• Focussed mostly on promotion of Homeopathy
• The blue & green combination is very appealing to the eye and gives a professional yet patient friendly appearance
• Content specific to establishing evidence for homeopathy in UK.
• Important features:
• Links to community sites like Facebook – Focus on Homeopathy
John Hopkins• Practitioner focused site
• Important features:
• Significant body of research available on the website – links student and practitioners
Faculty of Homeopathy
• Site focused on imparting education & training related to Homeopathy
• Important features:
• Has good training content
Suggested Sections
Current website Delhihomeo.com has most of the sections, however the layout can be made sharper for the specific audience
Some suggested features Online repertory / Remedy Finder Practitioner Blog Symptoms & treatment advice Good living advice
Visual makeover of website will go a long way in improving the overall appeal & usability of the site