The logo of Channel 4 is displayed boldly across

the advertisement for the audience’s information

and convenience.

The name and tagline exclusive of any hints about the plot of

the documentary are displayed to intrigue the audience

further.

The date and time of the documentary are the only

details mentioned to highlight them for the

audience.

There is one main image giving a clear idea about the topic of the documentary while still intriguing the audience about the content.

The name of the documentary and tagline are written separately on

the top to attract attention.

A simple background

helps to highlight the

text and image for the

audience’s eye.

The channel “BBC One” is

written, traditionally, at

the bottom right corner of the

advertisement.

One main image with bold text asking a question to draw the audience’s attention by involving them.

The date and time is the only information

written to highlight it.

The award claimed by the documentary

attracts the audience so it is highlighted in the advertisement.

A main image is used to highlight the major idea of the documentary.

A little information about the documentary is given for the audience.

The date and time of the documentary are highlighted in white against the black background.

The name of the

documentary is written boldly to

highlight it.

The date and timing is written

boldly to grab the attention of the audience.

The strapline has a catchy

tagline.

The main image is of a

plane to highlight the theme of the documentary.

The channel logo is traditionally placed at the bottom right corner.