Analysis of Target Audience ResearchBy Max Magee

Is there any particular Genre you prefer when it comes to Music Videos?

This question was asked simply to get a good idea of what the majority prefer and what kinds of videos to watch for influence on my video.

Would you watch a Music Video even if you didn't enjoy the Music used?

I asked this question to see if the genre of music I was using was a good idea and if I should use the song I wanted to use or perhaps use a more mainstream song that would be enjoyable by more individuals. The results were equally balanced and I decided that it wouldn’t make a difference what song would be used as the footage was more important to me.

Do you prefer Performance based Music Videos or Music Videos with a consistent narrative/story/message?

The results in this question made it apparent that the particular type of video didn’t really make a difference as it is about how effective the video is.

Please list your Favourite Music video at the moment.

I wanted to see a variety of different music videos by using this question in order to collect a good knowledge of the different codes and conventions I should include. I watched each of these videos and noted down what I liked about them. This way I could refer back to my notes whilst making my music video to include any clever effects or perhaps gain a bit of influence.

Where do you watch Music Videos?

The results for this question were clear in the sense that I should be using YouTube.com as the format for uploading my music video onto the internet and sharing it onto my Blog.

Out of the options below, what do you think is the most important feature to have in a music video?

This particular question impacted on me the most as it outlined various different things I will have to focus on when producing my video. I paid particular attention to the ‘satisfactory camera footage’ answer and asked to borrow my older brothers Nikon DSLR camera for filming and other equipment to assist with the camera footage such as lighting sources I could use.

What features put you off watching Music Videos?

This question was designed so that I could avoid anything that would put people off watching my video. I paid close attention to these answers so that when I produce my video I know not to film or include these features.

Tick which features you would most like to see in a House Music - Music Video

For my final question I chose to relate directly to the genre and picked a handful of common house music codes and conventions and was interested to see which was the most popular.