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ANALYSIS OF

THE

ECONOMICTIMES

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Type : Daily newspaper

Format :BroadsheetOwner : Bennett, Coleman & Co. Ltd.

Publisher : Bennett, Coleman & Co Ltd.

Editor : Rahul Joshi

Founded 1961Official website :EconomicTimes.com

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Page 1: FRONT PAGE} General News topics along

with their page number isflashed.

} Places, website, date , no ofpages

} Left hand side : ET INSTA POLLCOLUMN (share trade poll)

Brands and business news(cutline)

Markets (cutline)

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}Covers the most important news, National,

International news by company, news by industry,economy, international business, Political, national..etc..

} Banner headline

} Articles along with the dateline- a story about anevent that has recently taken place or a detailedinformation about a person, an issue or an event.

} A small advertisement supported by a displaypicture(education, mutual funds..etc..)

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Page 2,3: THE POLITICAL THEATRE} It covers the top serious stories of

politics

} Left hand side panel : Days newsfeaturing politics ,Interview of a political leader,

Some cases (journey)

} News about Politicians

} Right hand side : classifieds advt.sector(sale, lease ,acquisition,alliance..etc.), Balance sheet forthe year

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Page 4 :BUISNESS OF BRANDS} News about the cut throat

competition of brands andtheir persistence to survival

} The use of brands in cinema

} Half, quarter page

advertisements} Left hand side: pitch

reports(launches ,stories,

company plans, companytargets down the line,

reopening)

} Right hand side: Rising star} Half/quarter page

advertisement

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Page 5:Showcase/ Display/Ads

advertisement

} That takes 2 pages, 1 page,half page, quarterhig

} Fiancial highlights ,corporate highlights,invitation to investors,consolidate balancesheets, financialstatements.

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Page 6,7,8,9,11: Corporate} They are advertisements

of only a few lines eachand a lot cheaper than

display advertisements

} Loans, requirements, job

post, vacancies,service,buisness

proposals, shares and

stakes , finance, property,

hotel for sale, consultancyfirms, architects, Admin,

marketing and sales,commercial premises.

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Page 10: Financial Results

}Continued news in

detail

}National news bycompany,international news by

industry, national/international business

}Advertisements

display (quarterly)

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Page 12: IT AND BUISNESS} Consolidated balance

sheets.

} News related toinformation technology.

} Right hand side: news ina nutshell (news aboutvarious companies profitand loss would bedescribed

} Left hand side : start uplesson

}

Right hand side:financial results

} Business news

} Quarterlyadvertisements

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Page 13: Career and business

life} An article that concerns

the business worldabout the things thatare happening business

wise along with aninterview as pertainedto the articles discussed

} Left hand side: columnwhere the GURU SPEAKS

well know business

related personalitieswould speak/ give theiropinion about aparticular issue.

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Page 14 : International} International

business relatednews across theworld

}Consolidated

balance sheet

} Small

advertisements

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Page 15: ECONOMY, FINANCE

, MARKETS} Unaudited financial

results

} Statement wise

revenue results andcapital employed

} Right hand side :short articles aboutthe companydealings and profits

made bycompanies.

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Page 16: EDITORIALS}Articles in which people

who run thenewspaper give their

opinion on animportant issue.

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Page 17 :VIEWPOINT

}Articles written byvarious business

related personalitiesall over the world

}Crosswords , jokesetc..

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Page 18,20,21 MARKETS}News about thestock markets ,innovations,technology

} Inflows, outflows ,call

rates

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Page 19: PERSONAL FINANCE

} Educate the investors on aparticular topic and alsodiscuss about the pros andcorns/

} Left hand side: querycorner

} Right hand side: articles byany investor or interviews ofa well know personalityfrom the financebackground

} Consolidated balancesheets

} Quarter pageadvertisements

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Page 22: ECONOMY} Gains and losses in political

field/national/internationalbusiness field

} Stock markets across thecountry

} Left hand side: equityshare rates, stock markets,investments

}

Right hand side: Risingissues in the country

} Advertisements

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Page 23 : ET SHIPPING

} Shipping and logistics

} Left hand side:International news

related toshipping/ports

} Topic of the week

} Half and quarter pageadvertisementspertaining to

logistics/cargo/shipping/service/transport

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Page 24 : Freedom from

Economics} Entertainment

column

} Latest technology

supporting withdisplayadvertisements

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Thank You