analysis on the investment and bilateral trade of sme in africa ——tenacity 费倩莹陈华筝...

Analysis on

the Investment and Bilateral Trade of SME in Africa

——Tenacity 费倩莹陈华筝杨颖超张英

Content

Brief introduction & SWOT analysis

Concrete report

Data analysis & Recommendations

Preface

In order to put what we have learned into practice and know more about the real business world, we went on a summer investigation practice of medium-sized and small enterprises trading with Africa in Huzhou. Through this experience, we got the general understanding of the situation and then offered some practical advice to for the companies.

Industry Association

Customhouse & CIQ

Enterprises

SWOT Analysis

Strengths Social background( Internaional&Do

mestic) Economic structure of the city Location advantages Dedicated, enthusiastic members

Investment scale and Investment efficiency(at the primary stage)

Partial Brand effect lack of expertise and experiences

Weaknesses

Political outlook Potential market (Product accessibilit

y ） Social trend Brand loyalty Sufficient respondents

Opportunities

Unstable political situation Inadequate feedback from Africa Obstacles:Limited information source

s support

Threats

USED

How can we Use each Strength? How can we Stop each Weakness? How can we Exploit each

Opportunity? How can we Defend against each

Threat?

Working Plan1. Use varified ways to investigate: Interv

iew,Questionnaire, Field survey etc.2. Ask for professional opinions from ad

ministrators and teachers.3. Collect relative imformation through t

he internet and newspaper etc.4.Analyze the data and make a summary.

The relationships between Enterprises & Industry Association Industry association:

An Industry Trade Association participates in public relations activities such as advertising, education, political donations, lobbying and publishing. But its main focus is collaboration between companies, or standardization.

Services: Producing conferences Networking or charitable events Offering classes Educational materials.

None-profit

Governed by bylaws

Directed by officers

Industry Association in Huzhou The association itself does not have a strong power, they are

more inclined to provide a platform for the enterprise.

provide mutual contact for peer

enterprises

IT sharing

technolugysharing

•Dagang textile dyeing and printing group Co., Ltd•Qiangsheng Furniture Co.,Ltd

We are supposed to guarantee the timelyness accuracy and diversity of information. That's why we join theassociation.

In order to make the product more market-oriented, companies need to strength the brand building. Attending the trade exhibition is a more direct and convenient way for enterprises, with lower costs.

mutually beneficial & reciprocal relationship

Dagang textile dyeing and printing group Co., Ltd

Qiangsheng Furniture Co.,Ltd

In recent years, the company has shaped an impression of large scale, ample products and high quality among consumers. Striving for further development, the Anji Chair Industryassociation was formally established in 2011. Nowadays, the Association and companies are heading forward side by side on a new journey.

Problem Although the Industry Association provides massive benefits for local enterprises, currently a number of enterprises are still reluctant to join in, which set some trade association into a dilemma.

Huzhou Fabric Association

•Industry Association

•Enterprises themselves

•The third party

private organizationlimited rights weak enforcementinadequate information

limeted assetshigh product costssmall voice

Official authorities also have the functions of providing participants information and industry dynamics.

the Economic Commission;

the Bureau of Foreign Trade

Conclusion The establishment of Industry Associations is initially intended to he

lp companies achieve better development. But now the small number of companies engaged in the associations set people into deep thinking.

lack assistancewithout strong backingweak supervision

PrivateOrganization

poor executionslack off in officenonfeasance

Briefly speaking, the Industry association should make better use of government departments to help attract more companies to join them.

Workforce management

Labor costs Means of staff retention Enterprise culture

Main levels of import and export products and upgrades

History background

Government policies

Enterprise conditions

Export products to declare

Where to declare

Snap check

Trade areas

Dagang Group

Qiangsheng Chairs

Dongren KT

Source ： The questionnaire of Huzhou group, 2012.

Advantages

Source: the questionnaire with small and medium-sized enterprise in Huzhou

Shortages

Other situations they may face

Recommendations

We are Tenacity!