analyst meeting concerning new rate plans...8 “gigaho” large data bucket of 30gb and unlimited...

Analyst Meeting concerning New Rate Plans

April 16, 2019

* All amounts presented in this document are exclusive of taxes.

1

Today’s Key Messages

Simple and great value rate plans

Easy-to-understand rate structure offering two choices

Stepped up benefits to families

Up to 40% rate reduction

2

Existing Rate Plans

Choose from multiple patterns of combinations of Basic Monthly Plan + Packet Pack

Basic Monthly Plan “Packet Pack”

“Kake-hodai Plan”

“Kake-hodai Light Plan”

“Simple Plan”

“Ultra Share Pack 100”



“Basic Share Pack”

“Share option”

“Ultra Data LL Pack”

“Ultra Data L Pack”

“Basic Pack”

Family

Individual

3

Simple and great value rate plan

Easy-to-understand rate structureoffering two choices



4

新料金プラン

新料金プラン

新料金プラン

Simple and Great Value Rate Plan

Newrateplan

A simple price structure based on package prices.More affordable than conventional plans.

Basicmonthly

plan

ISP

Packet Pack

Newrate plan

Lasting savings!

5

シェアパック

Each User Chooses a Rate Plan

Can choose any plan as you like!

“Share Pack”

新料金プランBasic

monthlyplan

ISP

新料金プランBasic

monthlyplan

ISP新料金プランBasic

monthlyplan

ISP

新料金プラン

New rate plan

新料金プラン

New rate plan

新料金プラン

New rate plan

6





7

Pay-as-you-go

Unlimited data

Gigaho

Gigalight

8

“Gigaho”

Large data bucket of 30GB andunlimited network access at speeds of up to 1Mbps

even after exceeding 30GBUp to 30GB “Always” available after exceeding 30GB

Ultra-high speed access

Max. 128kbps (up/downlink)

1Mbps both up/downlink

High-speed access of up to

＊ Applied with “Minna DOCOMO Wari (3 or more lines).” Contingent on 2-year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication chargenot included.

Gigaho

¥5,980

Heavily use smartphone outside home/office

Frequently view videos or uploadposts on SNS

Want to use services without worries about data allowance

GigahoUnlimited data

10

“Gigaho Wari”

¥5,980Up to 6 months

¥1,000 discount/month

＊ “Gigaho Wari” will be offered for subscription applications submitted by Sept. 30, 2019.

＊ Applied with “Minna DOCOMO Wari (3 or more lines)”. Contingent on 2-year subscription (automatic contract renewal with cancellation fee for early termination). Voice communicationcharge not included.

Gigaho Wari

¥4,980

11

“Gigalight”

Monthly rate based on user’s data usage remains unchanged in the second year and beyond

1GB

3GB

5GB

7GB

～


Gigalight ¥1,980¥2,980

¥3,980

¥4,980

¥1,980

12

“Hajimete Sumaho Wari”

Applicable also to

～

～

Up to 6 months

¥1,000 discount/month

“Hajimete Sumaho Wari”

＊Contingent on 2-year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication charge not included.＊ Feature phone rate assumes subscription to “Type SS Value” plan + i-mode + “Pake-hodai Double”＊ Smartphone rate assumes subscription to “Gigalight (up to 1GB) applied with “Minna DOCOMO Wari (3 lines or more) + "Hajimete Sumaho Wari"

¥980

¥1,980

Gigalight

Gigaho

¥1,606

“Type SS Value”

ISP

“Pake-hodaidouble”

13

Pay-as-you-go

Does not view videos that much

Use mobile phone mainly for checking emailand SNS

Primarily connect via Wi-Fi at home

Gigalight

14

With “Gigaho Wari”:

～Pay-as-you-go

＊ Applied with “Minna DOCOMO Wari (3 or more lines).” Contingent on 2-year subscription (automatic contract renewal with cancellation fee for early termination). Voice communicationcharge not included.

for up to 6 months

＊ “Gigaho Wari” will be offered for subscription applications submitted by Sept. 30, 2019.

¥4,980

¥1,980Gigalight


15





16

１回線２回線３回線以上

ファミリー割引グループ


ご家族ご家族ご親族

“Minna DOCOMO Wari”

Everyone gets savings based on the number offamily members/relatives

* No. of lines is counted based on rate plans that offer voice communication service (excluding “2 in 1,” “Kids Keitai Plus” and “Kids Keitai Plan”)

* “Minna DOCOMO Wari” can be applied to “Gigaho” or “Gigalight” package

２回線３回線以上

1 line 2 lines 3 or more lines

Family discount group


Family Family Relatives

-¥1,000 -¥1,000-¥500

Minna DOCOMO Wari

2 lines 3 or more lines

-¥500 -¥1,000

17


（5GB）（0.5GB）（3GB）（1GB）（10GB）（15GB）

“docomo Hikari set discount”

Just one subscription of “docomo Hikari”by a family member/relativegives discounts to everyone!

∼7GB

∼5GB

∼3GB

∼1GB

* “docomo Hikari set discount” can be applied to “Gigaho” or “Gigalight” package

＊ “Gigaho Wari” discount is applied to “Gigaho” service.


-¥1,000

-¥1,000-¥1,000-¥500

Gigalight

Gigaho

GigalightGigaho Gigaho GigalightGigalight Gigalight

¥2,480 ¥1,980¥1,980¥2,980 ¥3,980 ¥3,980

-¥1,000 -¥500-¥1,000-¥1,000

docomo Hikari set discount


18

Family & Relatives All Get Benefits

Savings of up to ¥2,000/person

Gigaho

Gigaho

Gigalight Gigalight

Gigalight Gigalight

-¥1,000-¥500

-¥1,000

-¥1,000 -¥1,000-¥1,000

-¥1,000-¥1,000

-¥1,000-¥1,000





Minna DOCOMO Wari

Minna DOCOMO Wari

Minna DOCOMO Wari

Minna DOCOMO Wari

19

Handling of Existing Rate Plan Users

Subscriptions to plans other than the new rate plans are also counted for “Minna DOCOMO Wari”. “docomo Hikari set discount” can be

applied also to existing plans other than the new rate plans


“Type SS”“Basic Pack”

-¥800

Gigaho

-¥1,000-¥1,000docomo Hikari set discount

Minna DOCOMO Wari

20





21

Comparison with Existing Rates

1GB 3GB 5GB 7GB 10GB 30GB

¥1,000

¥2,000

¥3,000

¥4,000

¥5,000

¥6,000

¥7,000

Max. 1Mbps

“Ultra Data LL Pack”

“Basic Share Pack”

Max. 128kbps

¥8,000

Max. 128kbps

Max.128kbps

Up to 40% reduction

-40%-30%

-20%

-20%

-30%

＊Contingent on 2-year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication charge not included.＊ Existing rate assumes the use of “Simple Plan,” “ISP” and “Zutto DOCOMO Disount Plus” (Platinum Stage)＊ “Basic Share Pack” rate represents the rate per one user in the case where data allowance is shared by three family members.＊ Assumes application of “Minna DOCOMO Wari” (3 or more lines) to “Gigaho” or “Gigalight” package.

Gigalight

Gigaho

22

Greater “simplicity” than everGreater “value” than ever

5GB 0.5GB 15GB 5GB 0.5GB 15GB

Shift to Simple and Great Value Rate Plans

¥11,000

3 persons total: ¥17,140(Average per person: ¥5,714)

-40%

After end of “Gigaho Wari”

3 persons total：¥10,940(After end of “Gigaho Wari”: ¥11,940)

Up to 6 months“Gigaho Wari”

Up to 6 months

＊ Contingent on 2-year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication charge not included.＊ “Ultra Share Pack 30” rates represent the rates after applying “Zutto DOCOMO Wari Plus (Platinum Stage)” ＊ Assumes application of “Gigaho Wari” discount to “Gigaho” package.

“Basic monthly plan”

“Packet Pack”

ISP

Usage

¥ 980

“Simple Plan”

¥ 980

“Simple Plan”

¥ 980


¥ 500 ¥ 500

¥ 300 ¥ 300 ¥ 300

“Simple Plan”

SP-mode SP-mode SP-mode

GigahoGigalight Gigalight

¥4,980¥3,980 ¥1,980

¥5,980

¥ 12,300

¥17,000

May 22 (Wed)Start of

pre-order applications

June 1 (Sat)Launch of new rates

＊ Customers who completed web application by June 30, 2019 are eligible for giveaway d POINTs.

＊ Customers making pre-entry in the period between April 15 and May 21 will be awarded 500 points, and customers without pre-entry 300 points.

＊ d POINT CLUB membership required to receive giveaway d POINTs (with restriction on period/purpose of use)

Up to 500 “d POINTs” awarded to customers that apply for new rate plan via web site

Pay-as-you-go

Gigalight


24

In-depth rate simulation

Notice to Customers

May 22 (Wed)

・ Information on new rate plans・ Notice of start of pre-order acceptance

・ Notice of in-depth rate simulation

Easy rate simulation

sonSimulation requiring customers

to input conditions

A simulation that recommends suitable rate plan based on

customer’s usage

April 15 (Mon)

25

Existing Rate Plans/Discounts

Customers can continue to use the existing plans/discounts even after launch of new rate plans

Switch to “Gigaho” or “Gigalight”

Continue to use rate plan/discounts currently subscribed

Can choose either one

＊Acceptance of new applications for the rate plans and discount services under the “Kake-hodai & Pake-aeru” scheme, as well as “Monthly Support,” “Handset Purchase Support” and other discount measures will finish on May 31, 2019.

Gigalight

Gigaho

26

“Zutto DOCOMO Tokuten”

Based on customer’s “d POINT CLUB” stage, every year a pleasant gift will be given

in customer’s birthday month

Up to 3,000 points to be awarded based on

customer’s “d POINT CLUB” stage

＊d POINT CLUB membership required to receive giveaway d POINTs (with restriction on period/purpose of use)＊Application for award of points must be completed.

“Zutto DOCOMO Tokuten”

27

“d POINT” Super Reward Program

Earn up to +7% by paying with “d Payment” or “iD”at stores. All Platinum Stage members will be given +1%.

Platinum stage: +1%

Use of “Ichioshi Pack”: +1%

Use of “DAZN for docomo”: +1%

Base point at the time of payment

Pay phone bill with dCARD: +1%

Use of d Market: +2%

Use of “Disney DELUXE”: +1%

By making payment with

at stores

To startJune 10 (Mon)

＊Type of iD payment eligible for this program is d CARD iD payment.＊ d POINT CLUB membership required to receive d POINTs (with restriction on period/purpose of use)

28

Today’s Key Messages

Simple and great value rate plan




analyst meeting concerning new rate plans...8 “gigaho” large data bucket of 30gb and unlimited...

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