Analytics Everywhere

Updated for 2010

»  It is a global marketer of consumer and commercial products that touch the lives of people where they work, live and play.

» Headquartered in a large Southeastern City. » Approximately 19,000 employees worldwide » NYSE: xyz

More than 90 percent of U.S. households have at least one Fortune 500 Consumer Goods

product.

About “Fortune 500 Consumer Goods”

US & Canada 75% 85%

Europe 14% 0%

APAC 6% 0%

Latin America 5% 0%

Our Global Presence

Percent of sales in 2009

Percent of Region Live on

SAP

Office Products

Group

$1,674.7 MM

Tools, Hardware & Commercial

Products Group

$1,525.7 MM

Home & Family Group

$2,377.2 MM

Three Business Segments

2009 NWL Sales

$5.6 billion

Channels & Customers

Home & Family

- Culinary Lifestyles - Décor - Beauty & Style - Baby & Parenting Essentials - Rubbermaid Consumer

5 Global Business Units:

Office Products

4 Global Business Units: - Technology - Everyday Writing & Coloring - Fine Writing & Luxury Accessories - Markers, Highlighters, Art & Office Organization

Tools, Hardware & Commercial Products

- Industrial Products & Services - Commercial Products - Construction Tools & Accessories - Hardware

4 Global Business Units:

» Becoming known for Brands That Matter™

»  Investing in consumer-driven branding » Leveraging one global company to drive

innovation and achieve scale efficiencies » Strengthening our financials with top-line,

bottom-line and gross margin increases » Expanding our global footprint » SAP Successes & Future Releases

▪  Office Products – Live October 1, 2007* ▪  Home & Family – Live April 1, 2008* ▪  Tools & Hardware – Live August 1, 2009*** ▪  Cleaning & Organizational – Live April 1, 2010*** ▪  Décor – Scheduled July 2011 ▪  EMEA– Scheduled October 2011

“Our Business Is Transforming”

So What About Reporting & Analytics?

Technology Implementation

Undefined Content

Lack of Dashboards

Many BI

Issues

Slow Speed To Market

Long & Costly Training

Poor Performance

Difficult Usability

Poor Communication

Low Confidence in Data

Running on SAP BI 3.5 No Plans to Upgrade

100% BEx Reporting (All Excel Based)

No SAP Portal Email for BI Communication Method

Inconsistent and/or Inaccurate Data in BI vs. ERP

3

Rewind to June 2008…

  No question about SAP BusinessObjects being solidly engrained in the SAP BI Roadmap…so be very open to how we could leverage the platform

  Addresses multiple business groups (demographics) of users   Very fast to implement with potentially enormous payback   Instantly addresses ‘Usability’ and ‘Communication’   ‘User adoption’ is exponentially higher than previous applications

Fortune 500 Consumer Good’s Information Needs

Why Implement SAP BusinessObjects Tools?

  Xcelsius dashboards “net it out” for management who do not have time to study large reports with piles of data and information

  Webi reports provide the ability for users to access information anywhere

on the web from a company portal   BusinessObjects Explorer provides easy and instantaneous data

exploration capabilities for any casual user with no training required   Mobile devices provide reach to information where typical application

access does not exists

  These tools allow Newell to more easily define standard & ‘approved’ corporate reports to be used for all regions and business units

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Formalize a Realistic and Actionable Roadmap To Follow

11

2008 2009 2010

Improve User Confidence

Take On Usability

Mature The Platform

Technical Upgrade (Feb 09) Reporting Upgrade (Sep 09)

Reconciliation Between ERP and BW (Oct 09)

Roll Out Multiple Tools Xcelsius, WEBI, BO Explorer & Mobile

Improve Communication

Communication Portal (Sep09)

Address Performance

BIA (Apr 09) Re-architect (Oct 09)

2011

Take On Usability Collaboration Tools Forums, Wiki, Stream work

Taking BI To The Next Performance Level - BWA

12

Improving End User Confidence & Communication

BI Communication Portal ▪  One Communication ▪  Training Materials ▪  Release Details

▪ Data Availability Report

13

Clarity Of Content ▪  Documentation of Pre-

Configured Reports ▪  Search of Documentation

BI Tools

Determine The Most Appropriate BI Toolset/Application

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End User Request

Information Discovery

Information Delivery

Mobile BEx WEBI Xcelsius BO Explorer

Time Critical?

Type Of View?

Business Analytics /

KPI

Pre Configured

Report

Type Of Discovery?

Search & Exploration

Some-what defined

Type Of Analysis?

Advanced Casual

Know What To Measure What I

Don’t Know Objective

Credit Dashboard Using Excel Before...

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16

Credit Dashboard Using Xcelsius After...

All Metrics Viewable On A Single Screen – Fully Interactive With Multiple Drop Downs

Dashboard Ability (S&OP) Using BEx Before…

There was difficulty in presenting the overall business results for

executives with just a few mouse clicks

There is no visualization for overall view of how the

company is performing

There are dramatic ‘ease of use’ issues with

multiple reports for the same basic use case

None of these reports were available through the web using our SAP

Portal

There were multiple series of data layout

sheets and not a consolidated view

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18 18

Service & Demand KPIs

Select Time Period

Supply KPIs Other KPIs

Actual vs. Target Performance by Region Actual vs. Target for GBU and Region

GBT window GBU window

Select Different a Product Group and GBU

Dashboard (S&OP) Using Xcelsius After…

Typical Ad Hoc Analysis Using BEx Before…

Some Key Constraints

All Key Figures & Measures must be laid

out on the report

There is no flexibility to select only Key Figures

that need to be displayed

There is limited formatting compared to WEBI which has ‘free form’ formatting

capability.

1

Ad Hoc Analysis Using Webi After…

All table based reports easily converted into

graphical representations of the same data values

1

Data Exploration & Discovery Using Business Explorer Accelerated

Ask a simple question to see a result set that will show some

core reports with your question’s answer…

The data exploration Information Space will show key figures that

relate to your question’s key item

(i.e. sales by category)

The results are categorized by a scoring system of highest to

lowest. These Information Spaces are prebuilt by the BI Team using logic that would

best correspond to the user’s original question

3

22

Mobile Reporting - Before

» “Hey, Matt…..is there a way you can easily provide me metrics like Line Fill, On Time Performance, and Perfect Order % without me always having to login to my laptop and digging for it?”

» “Why can’t you just push something simply to my Blackberry so I can check it out on my way into work?”

Mobile Reporting – The Next Wave

»  Mobile platforms will allow us to take ‘snippets’ of key information that may reside in larger dashboards and reports and push them directly to end users who only want to see pieces of information at any time wherever they may be

»  Blackberry, iPhone, iPad platforms will all be leveraged in this capacity

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Summary and Recommendations

  Understand your company’s ‘real’ issues, not the hyperbole or simply the ‘headlines’

  Do not underestimate the importance of “Speed to Market”   Be very clear on where you want to focus and exactly what

applications can get you there   Categorize your end users into groups that can be mapped to

the appropriate applications to deliver them analytics they can actually use and make decisions with

  Define a clear roadmap and communicate it to the masses – don’t surprise people (unless it’s a really good one)

  Understand that the SAP BI Platform is not just BW anymore   You will need to seriously consider BWA, WEBI, Xcelsius, Explorer,

Portal, Mobile as an application architecture to appease the masses