analytics – for the rest of us
DESCRIPTION
Google Analytics for non e-commerce companies. If you don't sell anything online, are a local business, restaurant, service organization or more this presentation will show you how to take advantage of Google Analytics.TRANSCRIPT
Analytics – for the rest of us
Google Analytics - Measuring Results Beyond eCommerce
- KPI Definition (organize your data) -Insight Automation (keep listening) -GA / WebTrends / Analytics Training - Implementation and
Strategy- Data Visualization
Consultant- Real-time data streams
Former Employers and Clients
I Like Data … Facts
• How many times do you log into GA?– Daily, weekly, monthly, embarrassed, NEVER
• Who has implemented “Goals”?• Who uses another tool?• Who gets less than 100 visits a
week?
Awareness
Google Analytics Nirvana
Google Analytics Nirvana
I wish I knew how many people who called me …ordered?
Google Analytics Nirvana
And exactly how much revenue I was getting per Visit?
REALLY!?!?!?!
This is really just bragging …
Right ….
WRONG!!!
photo courtesy of Moofmonster.com
Our previous limits
Assure campaign tagging
On-site trafficReview sites
Death Trap
Email Marketing
What we have now
Upload Offline Advertising info
Track across experiences
Push review data
Upload Customer Information
Call Tracking
Upload Sales Data
Create Product Types
Digital Coupons
Social Reporting
Loyalty Cards
Service Reminders
NOW FOR THE TACTICS…
Setting up Campaigns
• Display Advertising• Guest Blog Posts• Emails• PPC• Press Releases
• Coupons• Bar Specials• Thank You Emails• Surveys• Call Tracking• POS Information
Campaign Worksheet
Tracking Online Campaigns
http://bit.ly/googcampaigntracker
www.sample.com/?utm_source=B2BLists&utm_medium=Postcards&utm_campaign=50%25%20off
Evaluating referring sites
Setting up Events
Goals
Setting Up Goals
Setting Up Goals
Setting Up Goals
Filtering your traffic
Annotations
Other helpful options
Content Experiments
photo courtesy of Moofmonster.com
Google Analytics upgrade path
1
2
Only option for new properties
Setup GA Tag Manager
Update Tag on pages
Define Custom Dimensions
• Advertising Attributes – Size, Color, Postcard Vendor
• Cost Dimensions• Customer Data• Page Information• Product Information
Define Custom Metrics
• Impression, Cost, Clicks from custom ad campaigns– Yellow Pages– Postcard campaigns– Cars.com advertising
• Offline Purchases– Appointments– Purchased Services
Upload Data
• Page: URL or Title• Product SKU: Price, Refund, Revenue• CampaignID: Medium, Path, Source,
Content, Group, Campaign, Keyword• Cost: source or medium
Our previous limits
Assure campaign tagging
On-site trafficReview sites
Utilize Goals
Death Trap Email Marketing
Utilize Goals
What we have now
Upload Offline Advertising info
Track across experiences
Push review data
Upload Customer Information
Call Tracking
Upload Sales Data
Call Tracking
Create Product Types
Digital Coupons
Social Reporting
Loyalty Cards
Service Reminders
Google Analytics Nirvana