Empowering and enabling consumers – their way

Kurt Bilafer, Regional Vice President – Analytics, SAP Asia-Pacific Japan

SAP Influencer Summit, October 17 2013

Analytics Gets Agile

© 2011 SAP AG. All rights reserved. 2

Responsive

EngagingAccessible

+15 Billion Devices

+1 Billion People

Use AnalyticsToday

Need Analytics by 2020

10%

75%

Unlocking the value of “Dark Data”

Analytics Consumers have transformed

IT Lead & Controlled

Customer’s Customer

Driven for and by the Business

IT Institutionalized and Standardized

“The key is changing from an internal to a customer focus: move beyond measuring ourselves only against internal metrics …. start measuring ourselves against customer-focused metrics”

Xiaoyu LiuVice President & GM of Global Applications Development

Lenovo Group

“Analytics needs to move from the periphery of operations to the center of how business gets done.“

Bob McDonaldCEO

Procter & Gamble

© 2011 SAP AG. All rights reserved. 5

Consumers and contributors in the Network of Truth

Proving actionable, relevant insights the enable consumers to take action – in the moment

Networks Growth is Organic, Iterative, Localized

⌘ Creates and capture new data

⌘ Consumers are getting targeted promotions

⌘ Brands & Retailers are improving customer intimacy and gaining competitive benchmarks

In 2016, an estimated $689 Billion will be influenced by Mobile Retail

Deloitte DigitalThe Dawn of Mobile Influence

“NBA fans’ passion for our game is amplified by deep game data and player statistics. SAP has created the definitive tool on NBA.com for accessing our rich history and up-to-the-minute game results.”

Adam SilverIncoming Commissioner and Former COO

NBA

Powered by SAP Social Media Analytics by Netbase. Conversations shown reflect three months’ data on a daily rolling basis aggregated from social channels

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Business Users in the Network of Truth

“The science of data – or very high level of statistical methodology is valuable, but the value is not methodology; the value is judged by the extent that the analysis contributes to the business.

That’s why my data scientists are called ‘Forward Analysts’; they’re not in the back room, they’re in the field finding opportunities to add value through analysis.”

Dr Kaoru KawamotoHead of Analytics Center of Excellence

Osaka Gas

Business Users in the Network of Truth

“At Kimberly Clark we’ve put a lot of effort into visualization and guided analytics design, and the rewards have been great.

The users love reports that are highly summarized, alerts that take you from what’s happening to where its happening, and with tools like Explorer to ask what else is happening.”

Lestor MeadowsManager Business Intelligence

Kimberly-Clark Asia Pacific

Start-up incubator Pollenizer and the Sydney Coca-Cola Accelerator program have announced Firehose, a start-up competition where developers, designers and entrepreneurs will be equipped for three years of Coca-Cola supply chain data and given free rein to create solutions.

Driven by Supply Chain Team

Business Users in the Network of Truth

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IT in the Network of Truth

Our strategy for years was a centralized model, to bring one version of the truth to the company. But it wasn’t agile enough; BI was too far away from the action.

Multiple BI platforms were being implemented and we didn’t have the governance, security or cost line that we wanted. Data was also being misinterpreted.

We modernized to an agile platform, with predictive and mobile capability, and now we can give the business the ‘time to information’ they want and we have the governance we need.

Fredrik OhlssonTechnical Programme Manager of business intelligence

Tetra Pak Asia

Paint-maker DuluxGroup estimates it has saved $600,000 over five years and clocked up a return on investment of 207% after upgrading and augmenting its business intelligence system.

IT in the Network of Truth

Mixing Customers & Business in the Network of Truth

Combine wholesale network invoice data and social media outreach to predict and manage consumer demand.

“We can now analyze sales performance across all sectors in real time, and better respond to fluctuating demand.”

Manish ChoksiCIO

Asian Paints

© 2011 SAP AG. All rights reserved. 16

Self-service Use by IT and

departments Fast time to value Connection to the

enterprise

Mobile First experience

for BI Content to point of

impact Expansion to

untapped users

SAP’s Strategic Focus on Business Intelligence

Core Core for innovation Complete BI suite Continued

leadership

Social Ability to capture

the decision Information in

context Ability to leverage

the network

Extreme Big data Real time Predictive

One Strategy for Enterprise BI

SAP Analytics by the Numbers

+140 Supported Data Sources

~30% of our APJ BOBJ customers on 4.x

Analytics + Conversion runrate of 3.5% – 5%

+26K @SAPAnalytics Followers

+25M Impressions for SAP Analytics

+1.9M views on SAP Analytics YouTube

+850K MOBI Downloads

+1.5K DataGeek Challenge Participants

+30K SAP Lumira downloads

open.sap.com – no cost training on HANA, Mobility & Analytics

SAPBusinessObjectsBI.com – providing how to videos

Investing in closing the skills gap…

Businesses around the world drive positive change with analytics.

How would YOU change things for the better if you had greater insight from your data?

AnalyticsMakeover.com

IT’S TIME FOR ANALYTICS LIKE NEVER BEFORETHINK BIG, THINK DIFFERENT

Kurt J. BilaferTwitter: @Bilafer

Join in the Conversation #SAPAPJ