analytics. is your site working? lots of ways to measure this. user feedback functional tests...
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Analytics
Is your site working?
Lots of ways to measure this.
User feedback
Functional tests (output is what you expect)
But, can we measure what users are doing on our site? YES That is called Analytics
There are many companies that produce Web Analytic Software ....One that is free (and popular) to use is Google Analytics
Hits vs. Analytics
Old days:Log file analysis of
hits to your server
Now:Who are these
people?
Where'd they come
from?
Google Analytics
Free!
Sophisticated
Scalable
Campaign tracking
Reports
Free! (...but they get to access all
your data.)
Dashboard
Visitors
Map Overlay: World
Map Overlay: U.S.
Map Overlay: Minnesota
Visitor Section
Broadly answers: ”who are these people”
Traffic Sources
How did they get here??
Who's linking to you?Is it who you think it is?
Referring sites
Keywords
Content
What ”hits” don't tell you
Are they spending time
on your content? Or
zipping by?
”I came, I puked,
I left.”
Trace their path
From here, where did they go? And then?
Exit pages
Goals
What are Goals?Basically: target pages
○ ”Thanks for signing up for our newsletter”
But also: almost anything
Can assign a $ value to goals
Funnels
Campaigns and
Conversions Campaigns
Allow you to track ad links
Conversionsgoal ”completion”
”time on page” as a goal
Reports: hands free!
Caveats
Potential for wasted time is high!
TRENDS matter!