@ Analytics Live!

AGENDA

Driving business valuefrom data insights

WHAT IS ANALYTICS LIVE?DRIVING BUSINESS VALUE FROM DATA INSIGHTS“Knowledge is power.” Analytics allows you to truly understand your customer, your operations, your network and your business, giving you the potential to unlock new revenues, boost retention and even predict potential risks before they happen. Analytics Live! will walk you through how to move from data to insight and insight to action for maximum business value. Gain the know-how to generate actionable intelligence and position your organization for success

KEY CHALLENGES THAT WILL BE ADDRESSED:• How do you integrate analytics technology with your existing business intelligence infrastructure?• What are the best practices for effectively sharing data across various touch points?• How do you demonstrate big data ROI to show improved financial and operational outcomes?• What are the best data monetization opportunities using segmentation, targeting, and other

services?• How do you the overcome major challenges with analytics including data quality , security and

privacy?

WHAT MAKES THIS EVENT DIFFERENT:• Access to 7 other live! events, covering compatible and important topics such as Customer

Centricity, Agile IT, Virtualization, 5G, Smart Cities and more... • TM Forum is the global industry association for digital business, connecting leading companies, and

diverse ecosystems to accelerate successful digital business transformation • Our members are developing the assets needed to understand and monetize your data - we don’t

just tell you what you should do - we show you how and help you build it, in a unique collaborative environment

www.tmforumlive.org/analytics

SPEAKERS INCLUDE:

Daniel HeerCEO & FounderZeotap

Ramkumar Ravichandran Director, Analytics Visa

Gareth Hussey Head of Campaign Management O2

Patryk Debicki Head of Data Performance and Analytics Telefonica UK

DIVERSE RANGE OF SPEAKERS FROM ACROSS DIGITAL ECOSYSTEMS, INCLUDING:

WHO YOU WILL MEET AT TM FORUM LIVE!

600+ companies including

service providers, global enterprises,

technology suppliers and cities

3,500+ Delegates

350+ CXOs

90+ Countries

represented

250+ speakers 40+ CxOs 60+ CSPs 20 Cities &

governments

AGENDA DAY 3:

Wednesday, May 11, 2016

BEST IN SHOW: SETTING YOUR ORGANIZATION UP FOR SUCCESS USING ANALYTICS

9:00 AM Welcome from Sponsor Speaker: Chris Menier, Vice President Product Cable & Media, Guavus

9:05 AM KEYNOTE: Riding the wave of big data: Building blocks for overcoming short term challenges to achieve long-term goals

• Reviewing advancements in big data analytics for critical business applications including market analysis, personalized customer service journeys, network and service intelligence, and real-time fraud detection

• Demonstrating big data ROI and securing commitment from management by showing improved financial and operational outcomes and decision management processes

• Obtaining actionable intelligence that will result in increased business value in both traditional service markets and in new markets as enablers of the digital ecosystem

Speakers: Rob Rich, Managing Director, Insights Research, TM Forum

9:30 AM KEYNOTE: Business and IT: Collaboration for big data analytics success

• Developing a business-driven strategy with management support to extract maximum business value from relevant internally and externally generated data

• Integrating big data technology with existing business intelligence infrastructure to provide

actionable intelligence• Reducing complexity, improving data

management and implementing more rational, data-driven decision-making processes

• Investing in quality people and processes to improve the overall skills of data interpretation

Speaker: Ramkumar Ravichandran, Director, Analytics, Visa

9:55 AM KEYNOTE: Attaining data democratization: Effectively sharing and opening data across the digital ecosystem

• Decentralizing decision-making to increase responsiveness and empower users by putting meaningful data at their fingertips

• Sufficiently scale analytics capabilities to handle the increasing volume of data-related questions coming from internal users

• Developing a multi-tiered approach so users can drill into various areas to obtain incremental insights based on their needs and analytical skills

• Providing self-service and ample training of analytic tools to prevent flawed interpretations and bad decisions based on the data

Speaker: Adrian O’Leary, SVP End-to-End Quality, Comcast

10:20 AM Data monetization: The next great gold rush?

• Identifying the opportunities and potential areas where your data can provide insights

• Maintaining consumer trust by allowing customers to opt-in to have their data shared in return for receiving something of value in return

• Enhancing the data-sharing partnerships through analytics, segmentation, targeting, and other services

• Establishing sustainable and mutually beneficial partnerships to develop a data ecosystem infrastructure with the right analytical engines and tools

Speakers: Daniel Heer, CEO, Zeotap 10:45 AM Morning Refreshments & Exhibition Visit

FROM DATA TO INSIGHT: FINDING THE VALUE WITH THE RIGHT TOOLS, METHODOLOGIES AND BEST PRACTICES

11:15 AM FORUM INFOCUS: Making the journey from data to insights

• Identifying the opportunities and potential areas where your data can provide insights that lead to impactful actions

• Incorporating a variety of data sources for Action-oriented, analytic-driven solutions

• Reviewing information from the latest release and updates from TM Forum’s Big Data Analytics Use Cases, Repository and Data Dictionary

11:45 AM CASE STUDY: Enhancing networks and improving agility through analytics

• Enabling real-time response to service and network anomalies such as outages, performance dips, constrained capacity and network threats

• Supporting the effective management of customers’ devices and performance of over-the-top applications

• Exploiting network data insights for real-time customer support, managing personalized offers, retention and churn, fraud, security and promotional campaigns

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12:10 PM CASE STUDY: Show me the money: The monetization of big data

• Understanding how to use insight from Big Data to ensure competitive differentiation in your marketplace

• Identifying the value of the data you collect and learning how to prioritize it accordingly

• Establishing how to present customer insight collected and transform it into an easy to use marketable format

• Combining transactional and behavioral data for more cohesive insight

12:35 PM Catalyst Catwalk

• Tour of related catalyst demos

12:45 PM Networking Lunch & Exhibition Visit

FROM INSIGHT TO ACTION: ENABLING SMARTER DECISION MAKING THROUGH ANALYTICS

2:00 PM BLITZ PANEL: Transforming data into action for maximum ROI – 15 minute presentations from each panelist, followed by a chaired audience-involved panel discussion

• Establishing an analytics ecosystems that fosters cross-functional collaboration for actionable outcomes that can include optimizing network or service performance, personalization, predicative analytics, and fraud detection

• Implementing the next generation of mobile workforce management systems, sophisticated data gathering and analytical capabilities to improve field service performance

• Leveraging information technology and advanced analytics for a competitive advantage and improved decision making

• Improving business outcomes and impacting your bottom line by automating actions based on insights from analytics

• Building confidence for decision-makers, reducing time to market for new offers and improving response time to resolution for customers’ problems

Speakers: Patryk Debicki, Head of Data Performance and Analytics, Telefonica UK; Gareth Hussey, Head of Campaign Management, O2; Christine Twiford Dee, Global Solution Lead, IBM; Gael Decoudu, Director, Global Analytics Decision Science, Vistaprint; Jonathan Lakin, CEO, Intent HQ; Prashant Kumar, Chief Technical Officer, Cardinality

3:30 PM Afternoon Refreshments & Exhibition Visit

CONQUERING THE TOUGH PROBLEMS: SECURITY, PRIVACY & DATA QUALITY

4:00 PM CASE STUDY: Bad data is worse than no data: Ensuring data integrity to lower risk and increase value

• Developing a well-defined data governance strategy to improve the quality of the data

• Improving data integrity by addressing noncompliant legacy systems, free-format external data, fragmented transaction systems and inconsistent metadata

• Enhancing, monitoring and measuring of the quality of the data by establishing appropriate oversight key players, people, processes, systems and tools for quality improvement

Speakers: Daniel Senter, Business Intelligence Centre of Excellence Manager, National Grid

4:25 PM CASE STUDY: Protecting you Data: Developing a comprehensive data governance strategy

• Developing the right data governance from the onset and determining how to manage conflict of interest in a clear and specific manner

• Identifying where sensitive data resides and setting policies to systematically and consistently classifying data to put controls in place to ensure that all categories of data are handled appropriately

• Defining a process for onboarding new data sources to make sure they meet quality of standards and available criteria

Speaker: George Glass, Chief Systems Architect, BT Group plc.

4:50 PM CASE STUDY: Securing data against internal and external threats

• Addressing vulnerabilities and how can various partners in the ecosystem must work together to secure data and maintain trust

• Minimize the human dimension threat of security to develop the right governance from the onset and determining how to manage conflict of interest with partners in a clear and specific manner

• Defining a process to formalize methodologies for setting access policies, compliance controls and segregation of duties

Speaker: Eric Meyer, CEO, Apvera

AGENDA DAY 3:

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5:10 PM CASE STUDY: Privacy & Analytics: Building Trust through Transparency

• Creating a Big Data competence team to promote transparency and ensure the exchange of knowledge and information among relevant units to support the positioning within the company

• Developing a ‘dashboard’ that allows customers to create standardized privacy profiles to control how their data is used

• Proving simplified explanations of privacy setting choices to the customers to make informed decisions

• Defining what you will and won’t do with customer data to ensure that the model is transparent and adds value

• Incorporating ever increasing and changing regulation into your overall data analytics strategic program

Speaker: Simon Wright, , Strategic Governance Manager - Data Protection and Privacy, Sky

Big data openness for application development ecosystemThis Catalyst is all about monetizing the data that service providers have about their customers by selling it to 3rd parties. The project will be exploring the best way for boosting big data value and will define approaches for open data and standardization. Deliverables will include an open data environment defined by several layers including platforms, languages, tools, application programming interfaces (APIs), Integrated Development Environment (IDE) and data. Champion: STCParticipant: Huawei, Viavi

Prescriptive geolocations analytics with sentimental tingeThis Catalyst project looks to enable companies to unleash the value of their data and to improve their business providing the right insight at the right time with predictive and prescriptive analysis. The project will look at bringing together geographic information, next best offer, and sentiment analytics to create innovative approaches to prescriptive and predictive analytics. Participant: ATOS

ABDR Analytics Big Data Repository (ABDR) Phase 5This Catalyst team develops and demonstrates a highly innovative new concept called Analytics Big Data Repository (ABDR), and Nice 2016 will be the 5th phase of the project. ABDR provides a unified data layer, accompanied with a detailed Data Dictionary blueprint, that can support multiple use cases and multiple analytics systems while successfully addressing the challenges that prompted this Catalyst such as avoiding data replication, reducing ETL costs and time, saving in hardware costs (storage and processing power), and shortening the time to implement new use cases. The

AGENDA DAY 3:

CatalystANALYTICS CATALYSTS

www.tmforumlive.org/the-event/catalysts/

Catalyst

Catalyst will provide the necessary “how to” knowledge of who to address these issues with the ABDR Framework. The Use Cases used to demonstrate the ABDR Framework are real-world CSPs challenges are based on Revenue Assurance (GB-941), Fraud Management (GB-954) and customer experience (GB-922) Champions: China Mobile, Cox Communications, Mediacom, MTS Allstream, Orange GroupParticipants: cVidya, Spirent, Infosys, Apptim

END OF DAY 3

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