How to Analyze Competing Sites

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2009 Reality Check

Nearly every business has a site Gap is narrowing online Competition is increasing

Your Need to Monitor Competitor’s Online Strategies!

Check Site Popularity

Free Tool at www.alexa.com Purpose: See popularity of your site

vs competition To Use: Type in URL under traffic

rankings & record statistics Meaning: If competitors have lower

ranking number = they are getting more traffic than you

Test Organic Ranking

Conduct 3 Google Searches Purpose: see who has higher ranking

with relevant keywords To Use: think like a customer, use

phrases, no industry jargon Meaning: if you are not on page one

but competitors are = spend time and/or $ improving

Find Keyword List

Purpose: Gain list of competitors keywords!

To Use: At competitor’s homepage right click and select “View Page Source”

Meaning: Look for Meta Tag labeled “Keywords” and list is after. Try targeting those for your business as well.

Example on next slide

Find Keyword Example

View Important Links

Purpose: # of relevant links pointing to a site can increase ranking!

To Use: Go to www.linkpopularity.com and type in URL of competitor to generate reports.

Meaning: Get some ideas of sites you could try to get linking to. Must be relevant!

Analyze Their Website

Check copyright date at page bottom – anything over 2 years is old

Check news items – anything over 6 months is not news

Visitors will click off a site if they feel content is old. Do NOT waste their

time!

Improve Your Strategy

Use Information to: Give visitors what they really want Improve your ranking

What To Do Next if Poor Results

Get help with improving tags, content, or adding a blog to try and increase ranking.

Discuss if additional keywords should be added to homepage. If yes, rewrite text to include.

Try to get additional links to your site. Perhaps write an article with a relevant source such as ezine to help ranking.

Change your copyright date to current year after making updates.

Get rid of news articles on site over six months old.

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