This presentation is analyzing 4 magazine ads. Each slide is explaining how ad is working by telling the basic human need that it is appealing to, the marketing technique it is using and how the ad is framed to catch the viewer’s attention. 

Freedom- They want you to buy a car to get freedom by going farther places.

It is Branding because they are showing you that this car is cool by telling you how it sounds and by showing them a cool band.

They are making people who want to listen to music want have this car by showing them a cool band.

Powerful- It is powerful that it says there were around seven million people died of cancer last year.

It is facts and figures because it says a fact, that there were around seven million people who died of cancer last year to make people think this problem is serious.

A picture of a girl and a woman make us think of cancer.

Love- He is an adult, but he doesn’t care that he is doing something childish because he loves to drink a diet Pepsi.

It is values associations because adults should not drink a diet Pepsi, but this guy is drinking a diet Pepsi which he likes to do.

By saying forever young, we can know that this guy is doing something childish.