analyzing & converting organic search traffic
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Copyright © 2009 RevTrax, Inc.
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Jonathan Treiber, CEO RevTraxJonathan Treiber, CEO RevTrax
April 2009April 2009
Bridging The Gap:Bridging The Gap:
Measuring The Impact of Paid Search on In-Store Measuring The Impact of Paid Search on In-Store SalesSales
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL 2
Search
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL 3
"Although recent research cites 89 percent of consumers shop for
information about products online, less than 7 percent of
retail sales actually take place online"
-Amy Vener, Senior Director of Retail Category at Yahoo!
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL 4
Online Shopping In-Store Shopping
$1
$16
Source: Yahoo! and comScore. Research Online, Buy Offline.
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL 5
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL 6
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL 7
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL
Measurable ?
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Online Purchase
In-Store Purchase
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL
Measurable
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Online Purchase
In-Store Purchase
Measurable
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL 10
1) New search advertiser categories
2) Optimize search
3) Organizational visibility
4) Industry visibility
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL 11
Copyright © 2009 RevTrax, Inc. CONFIDENTIAL 12
Jonathan TreiberCEO
RevTrax(t) 212.988.2161(m) 914.329.8933