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Marina Clothiers - Marketing Trends ReportSource Visitors Shoppers Attempted Buyers Buyers

Altavista.com 215 35 14 7Ballystore.com 125 15 5 1BestSearch.com 79 7 3 2BrooksBrothers.com 140 28 10 5Fashionista.com 188 22 11 0Hotbot.com 134 22 7 2InternationalMale.com 150 14 7 2Modells.com 215 30 10 2Nordstroms.com 200 30 15 8OneWeb.com 129 4 2 1Oshmans.com 125 12 3 1Saks.com 114 14 8 4Yahoo.com 233 29 9 7

Marina Clothiers - Marketing Trends Conversion Rate to Buyers ReportSource Visitors Buyers

Altavista.com 215 7Ballystore.com 125 1BestSearch.com 79 2BrooksBrothers.com 140 5Fashionista.com 188 0Hotbot.com 134 2InternationalMale.com 150 2Modells.com 215 2Nordstroms.com 200 8OneWeb.com 129 1Oshmans.com 125 1Saks.com 114 4Yahoo.com 233 7

Average conversion rate

The average conversion rate (that is, the total conversion rate from all sources divided by the number of sources) is 2.56%.Oshmans.com has the highest conversion rate to buyers (that is, the percenstage of visitors from a previous site that become buyers on Marina Clothiers site). It is followed by Nordstroms.com and BrooksBrothers.com.

Marina Clothiers - Marketing Trends Conversion Rate to Buyers ReportConversion Rate = Buyers / Visitors

3.26%0.80%2.53%3.60%

0%1.50%1.33%0.93%

4%0.78%

8%3.50%

3%2.56%

The average conversion rate (that is, the total conversion rate from all sources divided by the number of sources) is 2.56%. has the highest conversion rate to buyers (that is, the percenstage of visitors from a previous site that become buyers on Marina Clothiers site). It is followed by Nordstroms.com and BrooksBrothers.com.

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Conversion Rate

Conversion Rate = Buyers / Visitors

has the highest conversion rate to buyers (that is, the percenstage of visitors from a previous site that become buyers on Marina Clothiers site). It is followed by Nordstroms.com and BrooksBrothers.com.

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Conversion Rate

Conversion Rate = Buyers / Visitors

Marina Clothiers - Marketing Trends Highest Abandonment Rate ReportSource Visitors Attempted Buyers

Altavista.com 215 14Ballystore.com 125 5BestSearch.com 79 3BrooksBrothers.com 140 10Fashionista.com 188 11Hotbot.com 134 7InternationalMale.com 150 7Modells.com 215 10Nordstroms.com 200 15OneWeb.com 129 2Oshmans.com 125 3Saks.com 114 8Yahoo.com 233 9

Average abandonment rate

It is followed by BrooksBrothers.com and Saks.com.The average abandonment rate (that is the average total of the abandonment rate) is 5%.

Nordstroms.com provided the highest abandonment rate at Marina Clothiers Website (that is the percentage of attempted buyers that abandoned their shopping cart at Marina Clothiers before completing a purchase).

Marina Clothiers - Marketing Trends Highest Abandonment Rate ReportAbandonment Rate = Attempted Buyers / Visitors

7%4.00%3.80%7.14%5.90%5.22%4.67%4.65%7.50%1.56%2.40%7.01%3.86%

5%

The average abandonment rate (that is the average total of the abandonment rate) is 5%.

provided the highest abandonment rate at Marina Clothiers Website (that is the percentage of attempted buyers that abandoned their shopping cart at Marina Clothiers before completing a purchase).

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8%Abandonment Rate

Abandonment Rate = Attempted Buyers / Vis-itors

provided the highest abandonment rate at Marina Clothiers Website (that is the percentage of attempted buyers that abandoned their shopping cart at Marina Clothiers before completing a purchase).

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Abandonment Rate = Attempted Buyers / Vis-itors

Marina Clothiers - Marketing Trends AnalysisSource Visitors Shoppers Attempted Buyers Buyers

Altavista.com 215 35 14 7Ballystore.com 125 15 5 1BestSearch.com 79 7 3 2BrooksBrothers.com 140 28 10 5Fashionista.com 188 22 11 0Hotbot.com 134 22 7 2InternationalMale.com 150 14 7 2Modells.com 215 30 10 2Nordstroms.com 200 30 15 8OneWeb.com 129 4 2 1Oshmans.com 125 12 3 1Saks.com 114 14 8 4Yahoo.com 233 29 9 7

The Table shows that Marina Clothiers should invest more banner ads in Oshmans.com because it has the second lowest abandonment rate and the highest conversion rate of these shoppers to buyers. The shopper rate may just be a bit behind, probably because of poor advertising.Marina Clothiers could also consider Nordstroms.com being the second option and Brooksbrothers.com as having the best conversion rates to buyers.

Conversion Rate to Buyers Abandonment Rate Shopper Rate3.26% 7% 16.27%0.80% 4.00% 12%2.53% 3.80% 8.86%3.60% 7.14% 20%

0% 5.90% 11.70%1.50% 5.22% 16.42%1.33% 4.67% 9.33%0.93% 4.65% 13.95%

4% 7.50% 15%0.78% 1.56% 3.10%

8% 2.40% 9.60%3.50% 7.01% 12.28%

3% 3.86% 12.45%

The Table shows that Marina Clothiers should invest more banner ads in Oshmans.com because it has the second lowest abandonment rate and the highest conversion rate of these shoppers to buyers. The shopper rate may just be a bit behind, probably because of poor advertising.Marina Clothiers could also consider Nordstroms.com being the second option and Brooksbrothers.com as having the best conversion rates to buyers.

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Shopper Rate

Shopper Rate

The Table shows that Marina Clothiers should invest more banner ads in Oshmans.com because it has the second lowest abandonment rate and the highest conversion rate of these shoppers to buyers. The shopper rate may just be a bit behind, probably because of poor advertising.

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Shopper Rate

Shopper Rate

1. What are the total number of visitors, shoppers, attempted buyers, and buyers at your Web site for this period? Oshmans.com has the highest conversion rate to buyers (that is, the percenstage of visitors from a previous site that become buyers on Marina Clothiers site). It is followed by Nordstroms.com and BrooksBrothers.com. The average conversion rate (that is, the total conversion rate from all sources divided by the number of sources) is 2.56%.

2. Which sources provided the highest conversion rate to buyers at your Web site—that is, the percentage of visitors from a previous site that become buyers on your site? What is the average conversion rate for your Web site? Nordstroms.com provided the highest abandonment rate at Marina Clothiers Website (that is the percentage of attempted buyers that abandoned their shopping cart at Marina Clothiers before completing a purchase). It is followed by BrooksBrothers.com and Saks.com. The average abandonment rate (that is the average total of the abandonment rate) is 5%.

3. On which Web sites (or types of Web sites) should your firm purchase more banner ads? The Table shows that Marina Clothiers should invest more banner ads in Oshmans.com because it has the second lowest abandonment rate and the highest conversion rate of these shoppers to buyers. The shopper rate may just be a bit behind, probably because of poor advertising. Marina Clothiers could also consider Nordstroms.com being the second option and Brooksbrothers.com as having the best conversion rates to buyers.

1. What are the total number of visitors, shoppers, attempted buyers, and buyers at your Web site for this period? Oshmans.com has the highest conversion rate to buyers (that is, the percenstage of visitors from a previous site that become buyers on Marina Clothiers site). It is followed by Nordstroms.com and BrooksBrothers.com. The average conversion rate (that is, the total conversion rate from all sources divided by the number of sources) is 2.56%.

2. Which sources provided the highest conversion rate to buyers at your Web site—that is, the percentage of visitors from a previous site that become buyers on your site? What is the average conversion rate for your Web site? Nordstroms.com provided the highest abandonment rate at Marina Clothiers Website (that is the percentage of attempted buyers that abandoned their shopping cart at Marina Clothiers before completing a purchase). It is followed by BrooksBrothers.com and Saks.com. The average abandonment rate (that is the average total of the abandonment rate) is 5%.

3. On which Web sites (or types of Web sites) should your firm purchase more banner ads? The Table shows that Marina Clothiers should invest more banner ads in Oshmans.com because it has the second lowest abandonment rate and the highest conversion rate of these shoppers to buyers. The shopper rate may just be a bit behind, probably because of poor advertising. Marina Clothiers could also consider Nordstroms.com being the second option and Brooksbrothers.com as having the best conversion rates to buyers.