anarkik3d presentation at thrive 11022110
DESCRIPTION
Presentation and hands-on haptic demo by Ann Marie Shillito, CEO of Anarkik3D, at B2B networking breakfast, describing own brand software package, Cloud9, using Novint's haptic device (Falcon) and showing how intuitive this 3D modelling product is for anyone and everyone.TRANSCRIPT
Anarkik3D Ltd: •SMART Award, SE Business Support•2008-2011: move from bespoke to own brand : •On brand - Cloud9 haptic sketch/modelling application•Markets: Creative sector: Education, Companies, professionals, amateurs•sales, via distributor with joint marketing
Spin out 2006/ 2007: •Edinburgh College of Art/ Edinburgh University
Presentation at Thrive.
Design and models by: Wytze, Caspar & friend, Birgit, Helen, Farah Bandookwala, Ann Marie Shillito,
Innovation: combining concept with novel technology: blending together in new ways•3D haptic technology + different approach to software development:•Leading with applied arts perspective
• Priority: user friendly• serendipity as default
Result re. own brand•easy, fast and FUN to learn and use •immersive, playful•accessible, inclusive: •all ages, learning styles, gender•affordable
Top: Farah BandookwalaBelow: Sandra Wilson
Own brand, Cloud9 for 3D sketch modelling •Beta - end 2008 to stakeholders•version1 Oct 2009 •Version2 July 2010•Version2.1 - Feb 2011
Haptic device: Falcon from Novint•‘off the shelf’ •3D device replaces 2D mouse•Robust, for games sector•3 degrees of freedom•good touch sensation•plug and play•imported into UK/EU by A1
Technologies
Top: Ann Marie Shillito
Cloud9 for professionals and amateurs,designers, applied artists, artists:
Un-CAD like, not engineered:• suits different thinking, working,
learning styles• taps into natural 3D interactions:• retain ‘how to’
Compliments CAD: •non prescriptive, organic forms•Fills gap: ‘back of envelope’ and CAD•quick and dirty’ concept modelling
• fail fast and cheaply• easy export to 3D printers
CAD
Cloud9
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SketchUp
Differentiation: usability
Position of Cloud9
• Freebies: CAD-like• steep learning curve, • complex interfaces
•Professional packages: • steep learning curves• complex interfaces• expensive
?
Illustration adapted from Sketchup Presentation for i.materialise conference. Can be seen here http://vimeo.com/11322333
6Illustration taken from Sketchup Presentation for i.materialise conference. Can be seen here http://vimeo.com/11322333
Cloud9: differentiation on price: (Cloud9 Software + haptic device £495)
‘Virtual to tangible’ market now tipping: 3D Technology:
• Growing demandeasy online access
• click & pay: Shapeways, imaterialise, Sculpteo, Ponoko, etc
Cloud9 : easy, fun access in to 3D printing
Exciting happenings in 3D printing
• Shapeways received a massive USD$5M investment (top-ranked venture capital firms)
• ‘3-D Printing Spurs a Manufacturing Revolution’ - New York Times - Published: September 13, 2010
• 3D Systems acquires Bits From Bytes
• NetFabb: new free beta Cloud Service to repairs 3D object files for 3D printing
Other events:• Ponoko teams up with US ShopBot for ‘100Kgarages’• Materialise launch ‘iMaterialise’, now 3D print titanium• France-based Sculpteo, shipping to the USA too
Farah Bandookwala for her Master Degree 2010: Cloud9/Rhino/3D printing by Shapeways
Collaborative Research Project: Science and Art: Cloud9/3D printing of red blood corpuscles by Mcor. Design: Dr Sandra Wilson, Jewellery Dept at Duncan of Jordanstone College of Art, Dundee University
Scottish Schools Curriculum for Excellence •Art/design/technology
• Access for all to 3D technologies• Learning Teaching Scotland: 3 Cloud kits being evaluated• 2 kits in all 17 Aberdeenshire Academies
Distributor: UK educational connections•Bundle kit with low cost 3D printer, scanner, CNC miller
Cloud9 shortlisted for educational Bett Award 2011
LTS evaluation: S2 jewellery design at Islay High School: picture tweeted by Derek Robertson, Head of Tech at LTS
Company experience & expertise • Haptic systems, Haptics with Stereovision:
• Sensable and Reachin products• Bespoke applications:
• BMW, Novint• Virtual environments
• HapNav & Surreal for Virtual Worlds: beta in 2010
• Advisors / support (formal & informal): • Technical, Math/haptics, Management
• Anarkikangels: stakeholders, professional users for feedback into development
Business model: bootstrapping:‘think big, start small, fail fast & cheaply, scale fast …’
• Founders investments/loans, F&F• crowdsourcing/stakeholders• revenue from sales Next: Kickstarter? Investor? Dragons’ Den???
• Founder/CEO/MD: Ann Marie Shillito• Background: design/applied arts, Research • Founder/Consultant: Xiaoqing Cao
• Software Engineer, Masters (Edinburgh University), Haptics: 6 years
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Ann Marie ShillitoAnarkik3D CEO. Background:
digital/ fabbing/research fellow/Designer jeweller/maker
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Struggle with conventional computer interfaces.Examples: •complicated, overcrowded•non-intuitive, constraining?
Conventional hardware for designing = 2 DoF: Up/Down, Left/ Right
research fellow at eca
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One solution: haptic (force-feedback) device with 6 degrees of freedom, combined with stereovision and
co-located environment (Reachin Interface)
Tacitus Research Project at eca (2000 – 2004): investigating haptic technology as a more intuitive way
of working on computer
6 DoF: Up/Down, Left/Right, Forward/Back
Haptic 6 DoF devices from Sensable
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Skills ConstraintsAffordances
Tacit knowledge
co-locationstereovision
2 handedness
CAD digital drawing
PrecisionRigid Geometry
Sensory FeedbackTouch, sight sound
smell
Creative ProcessGerminal phase - divergent
Exploring, Playing, Experimenting, Thinking, Searching
Practical phase –convergent
Sketching & Modelling
Haptic devices: gloves, force feedback
Rapid prototypingLayer manufacture
Laser cutting3D printing
CAM
Intuitive digital applications with transmodal and spatial interaction
Technology (quantifiable)
Design (qualitative)
Transformations Tools
Texture, compliance, size & shape, mass
Physical Propertiesof materials:
Working Practice
shutter glasses, Motion capture, VR
Selecting, visualisingrendering
2/3D dimensions
Coherence 6DOF
computer, mouse, keyboard
Scope of Tacitus Project to provide solid research as base for haptic application:
Thank you