anatomy of a developer evangelist
DESCRIPTION
A Developer Evangelist operates as a critical conduit between your technology, product or platform and the legions of marketing averse application developers that you are targeting. Combining a zen-like mix of technical expertise, social media savvy, community respect, public speaking acumen and a dash of showmanship, this rare individual can lift your technology above the noise and into the minds of modern developers. But how do you identify, find, recruit, motivate, evaluate and evolve someone with such a broad and eclectic mix of skills? This session will provide a practical approach for finding and integrating Developer Evangelists into your developer marketing team.TRANSCRIPT
Anatomy of a Developer Evangelist
Adam FitzGeraldDirector of Developer Relations
VMware, Inc.
Adam FitzGerald
Anatomy of a Developer Evangelist
Anatomy of a Developer Evangelist
Personality Types: Myers BriggsExtroversion(E)
vsIntroversion(I)
Sensing (S)vs
Intuition(N)
Thinking (T)vs
Feeling (F)
Judging (J)vs
Perception (P)
Action Thought
Practical Innovative
Objective Subjective
Closure Open ended
FrequentSubstantive
Factual Hypothetical
Logic Emotion
Decision satisfaction
PeopleSolo
Detail Big picture
Analysis Devotion
Work Play
Source: Please Understand Me by David Keirsey and Marilyn Bates ISBN 0-9606954-0-0
Personality Types: US Distribution
ISTJ11-14%
ISFJ9-14%
INFJ1-3%
INTJ2-4%
ISTP4-6%
ISFP5-9%
INFP4-5%
INTP3-5%
ESTP4-5%
ESFP4-9%
ENFP6-8%
ENTP2-5%
ESTJ8-12%
ESFJ8-13%
ENFJ2-5%
ENTJ2-5%
Source: http://www.capt.org/mbti-assessment/estimated-frequencies.htm
Personality Types: Guide
Personality Types: Software Dev
ISTJ11-14%
ISFJ9-14%
INFJ1-3%
INTJ2-4%
ISTP4-6%
ISFP5-9%
INFP4-5%
INTP3-5%
ESTP4-5%
ESFP4-9%
ENFP6-8%
ENTP2-5%
ESTJ8-12%
ESFJ8-13%
ENFJ2-5%
ENTJ2-5%
Source: Software Engineer Personality Types - Jan 2010 IT Pro published by IEEE Computer Society
Personality Types: Dev Evangelism
ISTJ11-14%
ISFJ9-14%
INFJ1-3%
INTJ2-4%
ISTP4-6%
ISFP5-9%
INFP4-5%
INTP3-5%
ESTP4-5%
ESFP4-9%
ENFP6-8%
ENTP2-5%
ESTJ8-12%
ESFJ8-13%
ENFJ2-5%
ENTJ2-5%
Where to find such rare beasts?
Manage: Motivation
Manage: Content
Manage: Measurement
Managing: Freedom & Flexibility
Manage: Career Path
Archetype: Zealot
Developers,Developers,Developers,Developers,
…Hhhrrrrggghhh!
Archetype: Professor
Good news everyone!I’ve created a Haskell
DSL that improves SVM approximations to NP-complete problems by a factor of O(log(n)).
Archetype: Social Maven
I just live tweeted the meet-up,
posted the demo to YouTube and accepted a pull
request on GitHub.
Anti-Archetype: Tech Trendster
Javascript? Ha!Node.JS is so 2012,
I’m already using….
Image Source: http://www.mademan.com/4-types-of-hipsters-you-will-see-drinking-pabst-blue-ribbon/
Summary
Developer Evangelists are:• A scarce resource • Commonly not self-identified• Uniquely motivated
A successful Developer Evangelist can• Elevate a technology• Empower a community• Generate massive web visits, leads, opportunities
