anatomy of a redesign
DESCRIPTION
Blue Fountain Media Senior Business Consultant Bobby Graziose discusses the anatomy of a website redesign at Blue Fountain Media's Expert Seminar Series. This presentation considers when it is appropriate to redesign your business' website. What are the steps that your business should take to undertake an effective website redesign? How can you make sure that your website redesign helps your business to achieve your online goals? This presentation answers this question by providing case studies from Blue Fountain Media that used this exact advice to bring our clients actionable results that directly helped their business to generate revenue.TRANSCRIPT
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Tuesday, September 24, 13
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Expert Seminar Series
Anatomy of a Redesign
Featured Speaker: Bobby Graziose, BFM
Tuesday, September 24, 13
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welcome!
anatomy of a redesign
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4
anatomy of a redesign
you
we are...
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5
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your partner for
digital growth
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a firm with a passion for building online businesses
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dynamic anatomy of a redesign
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a diverse teamemployee count: usa 97international 90
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anatomy of a redesign
business consultant
creative strategist
marketing manager
information architect
designer
account director
project managerthat’s me... ;0)
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to redesign or not to
redesign...
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statistics
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user statistics
94%
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first impression are design related
Source-Kenesis
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user statistics
75%
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judge a company’s credibility based on
their website’s design Source-Kenesis
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user behavior
40%
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will abandon a website if it takes more than 3 seconds to load
Source-Econsultancy
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user behavior
48%
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arriving on a site with a bad mobile experience,is a sign that the company doesn’t care about their customers
Source-Margin Media
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how is my site
converting?
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am I seeing growth in leads or sales?
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site traffic= 1,000,000
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sales= 1
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anatomy of a redesign
you
not so much...
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does my site look like this?
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lingscars
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are my employees proud of our site?
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how many of you have
said (or heard)
this?
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anatomy of a redesign
“we just threw this together so we had a
web presence”“this site is just
temporary”“i used my brother
in-law to build this”BLUE FOUNTAIN MEDIA
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anatomy of a redesign
let’s get started!
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26you must be
strategic and
tactical
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27
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dont throw dartsBLUE FOUNTAIN MEDIA
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take an informed approach
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discoveryresearch & planning
developmentcreative&
design
project plan anatomy of a redesign
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anatomy of a redesign
discoveryresearch & planning
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anatomy of a redesign
do an audit
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understand current status of digital property i.e. usability, traffic analysis, speed, audience behavior, segmentation, CRO
audit objective:
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audit objective:
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clearly outline digital marketing efforts i.e. SEO, PPC, SMM, content, email informs SWOT
BLUE FOUNTAIN MEDIA
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anatomy of a redesign
create a strategy
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strategy objective
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lay groundwork for website build
define website’s core audience outline key website elementsinform the planning and design
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UX/UI
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39
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anatomy of a redesign
you
not so much...
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anatomy of a redesign
information architecture
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42
anatomy of a redesign
(insert site map)
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UX/UI Tips
anatomy of a redesign
BLUE FOUNTAIN MEDIA
A site’s UX should be a balance of user input (qualita8ve) and data driven (quan8ta8ve).
Simplify Naviga8on. The amount of op8ons and paths should never overwhelm the user
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UX/UI Tips
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BLUE FOUNTAIN MEDIA
Make sure user profile or “my page” is easy to find and globally accessible.
Keep site depth flat. Don’t make users click through extra pages when unnecessary.
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discovery & planning outcome:
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site map/ wireframesmessaging and tone of voicekeywords/imagery for contentcalls to actionUX/UI
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BLUE FOUNTAIN MEDIA 102 MADISON AVE 2ND FLR NY, NY 10016
anatomy of a redesign
Our Differentiation
creative&
design
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who are we as a company/
brand?
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Does the following represent who we are or who we want to be as a brand?
imagery typography site colors look and feel
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design has to work...
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51
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art does not
anatomy of a redesign
Oh, my meat dress is so cool...
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use a professional graphic artist to interpret your wireframes
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wireframe design mobileTuesday, September 24, 13
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so let’s put it all together...
anatomy of a redesign
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beforeTuesday, September 24, 13
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before afterTuesday, September 24, 13
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beforeTuesday, September 24, 13
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afterTuesday, September 24, 13
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beforeTuesday, September 24, 13
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afterTuesday, September 24, 13
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beforeTuesday, September 24, 13
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afterTuesday, September 24, 13
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beforeTuesday, September 24, 13
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afterTuesday, September 24, 13
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a new site launch is also a good time to refresh your brand
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BLUE FOUNTAIN MEDIA 102 MADISON AVE 2ND FLR NY, NY 10016
anatomy of a redesign
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anatomy of a redesign
development
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html5, css3
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Text
build your site “responsive” (more to follow w/Tracey)
choose a scalable cms
Use the most current technology
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Text
Text
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anatomy of a redesign
Text
Don’t forget...
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TextText
301 redirectssolid URL structuremeta descriptions
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discoveryresearch & planning
developmentcreative&
design
recap anatomy of a redesign
BLUE FOUNTAIN MEDIA
know your landscape: do an audit and strategy
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discoveryresearch & planning
developmentcreative&
design
recap anatomy of a redesign
BLUE FOUNTAIN MEDIA
informed designdon’t throw darts!
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discoveryresearch & planning
developmentcreative&
design
recap anatomy of a redesign
BLUE FOUNTAIN MEDIA
develop thinking forwarddon’t lose what you had
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and now, a shameless plug and attempts at humor...
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80
considerus for your next project
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anatomy of a redesign
because we are...
(really bad pun follows)
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in it for the long hall :)
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