Anatomy of a Website: What Makes a Good Site?

Your website is probably the most important marketing asset for your business.

It is often the first contact your customers will have with your business.

Check whether your website is up to par by going through these questions:

What is the point?Every website has a purpose, why do you have a website? What are you trying to achieve?

What am I supposed to do? It is important that this is clear the second they view the site.

Is the navigation and layout easy and predictable? Do not make it hard for visitors to navigate your website.

What do you offer? It is best to talk about what benefit you can provide the customer and what makes you a better solution than your competition.

Are your contact details readily available?Always make sure that you provide complete contact details for clients.

Is your site secured? You want to make customers feel safe to order from you.

Do you have social media integration? It not only makes it easy for people to share your site but it also helps with your search engine rankings.

Is your website mobile friendly? Mobile phones and tablet devices are fast becoming the preferred internet browsing platform.

Always remember that it is crucial that you setup your website correctly as it is the foundation of your online marketing.

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