ancillary forms & conventions
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Ancillary forms & conventions
L/O: to know the forms & conventions and whether real products
use/develop/challenge (gather evidence for evaluation question 1)
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Evaluation question #1
• In what ways does your media product use, develop or challenge forms and conventions or real media products.
• FORMS = ?How a product is formed/made/constructed.HOW
• CONVENTIONS = ?Familiar and recognizable elements in a product that an audience expect.WHAT , WHY , WHO , WHERE , WHEN
• *forms are often conventions, we just have to try to separate them!
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DPS ConventionsFORMS CONVENTIONS
? ?
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DPS & Advert Examples: Do they use/develop/challenge the forms and conventions?
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DPS ConventionsFORMS CONVENTIONS
Digitally constructed(2 side by side double pages to make landscape
Sizes = Margins = .25
Graphic & Image Bleeds
Enigmatic Visual Hierarchy Primary Image
Image(s) represents article Direct address or Diegetic (in image)
Captivating Photography styleSecondary Image give secondary info
HeadlineStand firstBody Text
Drop capitalPull Quote
Folio’s Colour schemes
By Line & captions
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Student design…..USE (primary image)-1 page photographysuperb photography skills, excellent MES, bleed of main imageEBI – fill light
DEVELOP (headline)-is very short-box standard placement but lovely font choice & spacing
USE (body text)-standard font size and serif text, line spacing make good readability
USE-drop cap-standard-but tooBig(fightswith title)
USE (body text)standard 2 column grid -too much spacing between paragraphs
USE (pull quote)-bolder, bigger, square margin to stand out from body text and keep clear
USE (standfirst)-smaller than title, larger than body text, standard placement under headlineEBI – too much line spacing and fighting with pull quote
DEVELOP (folio)-just page #21, no brand from magazine
DEVELOP(graphic)-soft, femininegraphic as background-createsgoodmovementin layout
6-7/10
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Print Ad ConventionsFORMS CONVENTIONS
? ?
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Channel 4 stuff……
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More channel 4 stuff….• http://www.channel4.com/about_c4/styleguide/downloads/C4StyleGuide1.1.pdf
• http://www.slideshare.net/rellewis11/print-advertisement-6332287
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Print Ad ConventionsFORMS CONVENTIONS
Digitally constructedPortrait or Landscape
Sizes = ¼ page, 1/8 page Graphic & Image Bleeds
Attention grabbingEnigmatic
Visual hierarchy Image represents programmeImage reveals main characters
One central main imageCaptivating Photography style
Composition often using rule of thirdsDirect address or Diegetic (in image)
Channel logoSlogan
GraphicsColour schemes
Limited use of wordsProgram NameScheduling Info
Sometimes hashtag or website
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Use, develop or challenge?
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Student work!
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