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Analysing Kirko Bangz Digi pack and Magazine advert

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Page 1: Ancillary research
Page 2: Ancillary research

The layout of the album cover is slightly different compared to other album covers of the same genre, the common look would be tohave the artist and big funky text to stand out and give the artist a sense of power. However, this Digi pack has been laid outdiagonally which created a mood for the audience. The diagonal line connotes movement, action and speed which reflects theimage used for the cover as most hip-hop music videos tend to use expensive cars.

Kirko Bangz – DIGI PACKThe front cover of the Digi packshows Kirko Bangz sat on the carand the back cover shows himsat in the car with the door open;these images are typical for hip-hop music videos as sports carsare used to give a personauthority and shows they aresuccessful. Kirko Bangz is wearing

baggy jeans, hoody and a capwhich suggests that he's a chavand stereotypically chav’s listento hip-hop music. The colors usedfor the cover fits well with thegenre and also makes theaudience get the hint of whatkind music is in the album.

Two different fonts are used for thisDigi pack, the artists name is largercompared to the album name andsong titles and is also in orange tomake it stand out from the cover as itis the only thing in orange; this fontalso has an outline which gives theartist authority and show his name iswell known. Both fonts have a sharp

edge to them and are fonts thatstand out; this adds emphasis to thetitles and grabs people attention. Thetext have been laid out in a diagonalangle which goes with the wholecover. The artists name and the colorof the ink scattered on both coversmatch and the ink connotes petrolleaking according to this image. Thetext also connotes a sense ofaggression which implies there maybe use of swear words in the musicand it will have an emotional impactto its audience.

The Digi pack cover included 2 logos on the front and another 3 logos on the back; thisshows the audience that it is an authorized album and has been published professionally.There is a barcode on the cover which is scanned by the customers which allows themto get the app or the album on their mobile phones.

Page 3: Ancillary research

Kirko Bangz –Magazine Poster

Kirko Bangz has been placed on the front cover of a magazine. The layout and composition of the content is common as itused for most magazines. However the image used for the poster is something different as he is in a recording studio; thisreflects to the fact that is he a new singer and still trying to gain fame and authority.

The body language of the artist in theposter shows he’s laid out; this showsthe audience that he is confident in hiswork. The image also shows he’spointing up; which is used to show he’spointing up to the magazine nameand from this we can see that they areworking together to promote eachother. The way he’s dressed is casualbut urban at the same time; hip hopmusic is classed as urban and it isstreet related.

The fonts used are used in whitesand grey/silvers, the white connotespurity which also reflects to thename of the magazine ‘pure’ dope.The greyish silver colour textconnotes wealth and complimentsthe artist making him seem rich andpowerful in the eye of the publicwhich is a convention ofstereotypical male artists. Therefore,this is appealing for the targetaudience as it enables them toidolise the artist. The text also signifiesBling because of the gradient usedand fits in well with the genre of themusic they are trying to promotewhich is hip-hop.

The colours used on this poster is quitelimited, it focuses on the brown andshades of greys. The brownbackground connotes naturalnessand strength which implies Kirko Bangzhas natural talent. The shades of greysare white, silver and black which aresleek and modern colours that go wellwith the hip hop genre as it is impartsa feeling of ornate riches.

The poster includes names of differentcities under the magazine title andstreets names at the bottom, thissignifies that Kirko Bangz is widelyfamous all around the world.