and all profile
TRANSCRIPT
A world where every brand holds its own;
Where a brand has ample elbow space;
Where that space is fully exploited;
Where an audience joins the ‘ideal customer’ club instantly;
Where design and function cohabit;
Where you can achieve all this and yet focus only on business;
Where a perfect brand story unfolds, happy ending and all….
In recent times, branding and related activities
have taken over the gamut of organisational
practices.
Major brands have recorded between 85%
and 120% growth with an effective branding
structure in place.
And All is all about brands and end to
end solutions that understand and convert
luxuries into an everyday phenomenon.
Wholesome Engagement
Render Everyday Creativity to Content
Research on
Strategy
0
1
2
3
4
5
Iconography
(1)
Web and
MarketingOps (2)
Internal
Strategy (3)
AND ALL: 1 +
2 + 3
Presence
Trend Affiliation
Engagement
* Non specific Statistical Projections. Findings as per in house research.
Brand conception is a two way street :The way you
conceive your brand, and the way your ideal customer
conceives it.
We are only a medium that provides the ideal
landscape for you and your customer to reach ‘brand
nirvana’.
We have a suite of tools - conveniently called the
Brandways - that carry your brand voice towards
markets, ideal customers and the environment within
your organization. Read on to learn how.
It’s all in the details.
We’re talking names, iconography, printed material, training and other content. Also in supporting roles: customized presentations, letters and project documentation to give your
clients a brand experience they will never forget.
Name Generation
Iconography
Stationery
Catalogues
Profile
Portfolio
Presentations
Project Mapping Formats
HR Procurement Content
Proof reading / Editing
Web Content : Website, SEO and more
Covering Letter for Approach and Follow Up
Training Content
Step by Step Conception from within.
Resource organisation, with an optimization tool and process flow immersion, team up with surveys and sequencing to ensure that your
brand values are not lost in translation. We pepper this with training and R&D support.
Resource Organisation and Procurement
Research, Optimisation and Development Function
Training and other Workshops for Team Building
Project Documentation process
Event and Visibility Management
Testing Propositions
Brand Sequencing
Measured Surveys
Process Flow Design
Overall Strategy Fit
Give your brand a voice…and a tune to hum!
What can be said of promotion that has not been said before? Probably, our
deadly combination of measured research and a result oriented marketing mix.
And the punch line? Ideation and Expression go hand in hand towards
complete brand clarity.
Aligning Tool Approaching Prospects Customised Presentations Online and SEO Ops Projects: Phase wise Communication In House Communication Communication Training Prospect Follow Ups Campaign Communications Competitive Landscape Reports
Marketing Tool
Research and Ideation
Marketing Strategy: Past,
Present and Future
SWOT Analysis
Marketing Mix
Seamless Mix of Above The
Line (ATL) and Below The
Line (BTL) Activities
Stand Out…Stand Tall!
Visual merchandising at its very best! The players: a gamut of web
related operations, retail space conceptualisation, and a role in relevant
events. Graphic Designing and conception tools, as well as state of
the art content, come together for virtual and real time installations
commensurate with your brand expression.
Visibility Tool SEO Content E Bulletins, Newsrooms Industry Wise B2B Listings Event Participation Intranet Communications Quote Systems Interactive Timetables Main Domain Design and Upkeep E Commerce Design and Upkeep Back links on Blogs Social Networking Sign up and Upkeep Interactive and Digital Media Campaigns HTML Pages and Letters
Positioning Tool
Retail Space Conceptualisation
Exhibition Design
Store in Store Layout with
Fixture and Periphery Design
Window Dressing
Packaging
Time – Event – Culture
Sequencing
Consumer Profiling
Shelf Life Study
Visual Merchendising
Design Development
Production – Installation –
Roll Out
Opportunity Mapping with
Focus on Business Realities
Creative Brief and Sessions
Plan
Brand Vision
Initiation
Identity Board
R & D Support
with Content
Training and Role
Definition Focus
Web and Marketing
Gamut
Testing Propositions
and Sequencing
Repeat Process for Next Cycle
(3 – 6 month cycle)
It might interest you to know that ideas come from the most unusual places.
Therefore, we do not rely only on an “MBA Refresher Course”
method of information gathering. We go out there and share our thoughts, to
see what you have to say. That’s what we call validity.
Devangini M Chauhan, is an MBA Graduate, with parallel degrees in
creative writing and E Commerce. She has been churning out content for the
past ten years, before she found her true calling in brand couture - inside out.
For more, read the blog.
Also, you can join us on Facebook, Twitter and LinkedIn. We’d love to get
to know you.
It’s all the mind, they say - thoughts and all, that is. We subscribe to inside
out sculpting, which makes it imperative that we know what we’re talking
about - besides making sure that we are the only ones talking about it.
Design and innovation need extensive research for that right extent and
effect of reach. We fixed this issue by starting our own parallel think tank.
Research and commentary are the glue that hold our tools of brand couture
together. The issues range from branding and management, to lifestyles,
décor, food and all. Backed by research, case studies, testing propositions,
and finally, the unique need based solutions, they’re all here.
www.Studioandall.com
If you have a story, we would love to hear it. Get in touch with us, and learn
more about our publishing packages that cover editing, authoring, designing,
publishing and distributing!
We also offer complete academic content packages. These include module
design, textbooks, presentations to accompany each chapter and more. You
could be a school, a college, a training institute, or even a corporate entity: if
you want to learn, we will give you all the required material!
Branding and Luxury go hand in hand for
us. Hence, all the research. Follow this
segment on case studies and trends to learn how
everyday luxury translates into lifestyles. To
give you a luxe experience that’s truly yours, we
also consult in luxury. You simply need to ask
for an appointment with us. Our various
themes and packages cover aspects like unusual
holidays, events, décor, fashion, art, et al.
By Appointment only
Ideas in isolation are like a stream without a path. For
optimumm output, we associate with the best in the industry, on
a knowledge sharing basis. This gives your brand an edge and
the best of, literally, all worlds!
Apart from the organisations listed below, we have several
industry type affiliations for events, marketing and more - as per
your specific audience and business area.
Web & Graphics Partner:
Green Chillies
Training and Event
Partner:
D Grid, Bangalore
Space Design Partner:
Anukul Designs,
Bangalore
Case in Question: Arachne (High End Soft Furnishing Brand) www.arachnestore.com
Put in place a strategy that aimed at developing a brand story with four Brandways - presence, administration, identity, and
communication - with an eye on visibility.
Case in Question: D Grid www.dgrid.biz
Created website content to include tools. Methodology and a step by step guide to understand the suite of services offered.
Case in Question: The Army Public School, Wellington (Nilgiris) Conceptualisation of School Magazine, Annual Event and
Almanac Sequencing for Upcoming Session Based on the Vision Board Concept of Education and Conduct of Creative Writing
Workshops
Case in Question: G Web Pro (Canada) Played an associate role to provide State of the Art Content for Social media Marketing and consumer centric posts for higher
rankings. Created a seamless mix of information and interactive content for various brands.
Case in Question: The Poised Foundation (Noida) Worked to create a complete brand environment starting from
logo design, to visibility campaign. SEO content, profile, marketing sequencing and much more were a part of the gamut.
Case in Question: Dhiraj Robertson Group(Bangalore) The logo and basic look were created by us right here. Also, we gave them online visibility with a focus on creating interest and direct sales. Our sequencing efforts helped them find their niche
market in the real estate industry.
Case in Question: Freelance Projects for Caleidoscope and Chilli Breeze
This includes coming up with articles on relevant issues as well as white papers for various industries.
At And All, we strive to give you a brand voice. The tools for brand design and the
process as laid down by us is the best combination for complete brand engagement. If you
choose to do without some of the tools, the results may not be entirely consistent.
However, we do not guarantee results in any case, as modern market places thrive on
dynamism, where nothing is constant. In brand designing and strategy, it is difficult to show
actual projections of results and timelines, and we strive to deliver far reaching and long term
strategies, for long term results.
Peripherals like Training charges and Advertising costs will be worked out separately as
per budget for said areas within the organization. The commercials and time in general, as
well as the process followed will be unique to your needs. Revisions and changes are offered
up to twice after conception, and before final roll out. Any editing and changes thereafter,
will be charged.
And All reserves the right to change its policy without prior notice, and you are
encouraged to go through this disclaimer carefully before you decide to avail our services.
